Blogs about: Geoffrey Moore
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Crossing the Chasm
I had a hard time with this book. On the one hand it is an excellent book about high tech marketing, or really, any marketing that is done to a niche product that has the potential to go mainstream w… more →
Working Through the BookLog
Mission Vision Statements
alper celik wrote 2 months ago: I am trying to find mission and vision statements for a project that I involved in. I just realized … more →
Market Segments
— 4 comments
Brant Cooper wrote 4 months ago: As with most marketing terms, the phrase “market segment” is often tossed about careless … more →
Does "Process Improvement" Kill Creativity?
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dpatti wrote 5 months ago: Early in my career, ISO-9000 was just coming into vogue and my employer, Manpower had earned the hon … more →
Crossing the Chasm: why some bad products are hits and some good products are misses
billbennettnz wrote 10 months ago: Anyone who has been around the IT business for more than a couple of years can probably name half-a- … more →
Do good products sell themselves?
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Vincent van Wylick wrote 10 months ago: This is a good question to ‘crowdscource,’ as I’m sure there’s some disagree … more →
Web 2.0 Adoption Stats: Disappointing or a Call to Action?
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Dave Stein wrote 10 months ago: I read an article on Inc.com about a recent survey performed by Robert Half. According to the resul … more →
geoffrey moore at texchange last night: how to get into a new market in a downturn
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blakeweb wrote 1 year ago: Geoffrey Moore, author of Crossing the Chasm, one of the most famous startup marketing books ever, s … more →
The Innovator's Solution: Creating and Sustaining Successful Growth
kbooks wrote 1 year ago: In the worldwide bestseller The Innovator’s Dilemma, Clayton M. Christensen exposed a crushin … more →
Execution and Results
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elliotross wrote 1 year ago: Maybe it is because of my technical background. But I have found that suggesting, recommending, or h … more →
Crossing the Chasm
eipi10 wrote 1 year ago: I had a hard time with this book. On the one hand it is an excellent book about high tech marketing … more →
Vegas and big cats
thatray wrote 1 year ago: Vegas… Dwayne, Jason, and I were in Vegas last week attending the Fortune Small Business Growt … more →
Electric Cars and the Whole Product Lesson
— 4 comments
Gadi Shamia wrote 1 year ago: While everyone in the tech industry was busy with who was briefed about Google OpenSocial, Shai Agas … more →
Innovation Myths As Explained by Geoffrey Moore
Tom Humbarger wrote 2 years ago: Geoffrey Moore (managing director of TCG Advisors, venture partner at Mohr Davidow Ventures and bes … more →
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