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Blogs about: George Lemmond

The Perfect Ad---Yogi and the Duck

Scott Dunn wrote 1 year ago: What are your favorite current ads? A lot of my young students answered that question with the Chic- … more →

Tags: advertising, Town Planner Calendar, Scott Dunn, Alpharetta, ga, Atlanta, gnfcc, Small Business, Small Business Marketing

How To Take Your Brand Global, Virally!5 comments

Scott Dunn wrote 1 year ago: As most of you know who read my blog, I am not a huge fan of viral marketing.  It is not that I do n … more →

Tags: advertising, Marketing, Town Planner Calendar, Scott Dunn, ga, gnfcc, Viral marketing, Small Business Marketing, digital advertising

The Quest for Mediocrity: Guides for the Cautious Manager. Part Two

Scott Dunn wrote 1 year ago: We’ve given you the first five Guides: Don’t innovate, don’t try to relate to your staff, don’t try … more →

Tags: Marketing, advertising, Town Planner Calendar, Scott Dunn, Atlanta, gnfcc, scott t. dunn, townplanner, advertising alpharetta

If Present Trends Continue, That’ll be the First Time4 comments

Scott Dunn wrote 1 year ago: Trends are fickle.  They seem unstoppable, but something happens. They end up falling by their own i … more →

Tags: Marketing, advertising, Town Planner Calendar, Scott Dunn, Alpharetta, Johns Creek, ga, Atlanta, gnfcc

What Is Your Brand and Company Worth?

Scott Dunn wrote 1 year ago: Are you thinking about an exit strategy?  Is your biggest asset—your nest egg—wrapped up … more →

Tags: Marketing, advertising, Social Media, Town Planner Calendar, town planner, Scott Dunn, Alpharetta, Johns Creek, ga

The Black Hole of Marketing is in the Middle2 comments

Scott Dunn wrote 1 year ago: A perceptual map of any category will include a few dominant players, some specialty niche entries, … more →

Tags: Marketing, advertising, Social Media, Town Planner Calendar, town planner, Scott Dunn, Alpharetta, Johns Creek, ga

The Four Rules of Successful Advertising2 comments

Scott Dunn wrote 1 year ago: Traditional textbooks cite the four essential “P’s” of marketing:             Product             Pr … more →

Tags: advertising, Target Market, Marketing, Town Planner Calendar, Scott Dunn, Alpharetta, Johns Creek, ga, Georgia

An Ounce of Behavior is Worth a Pound of Attitudes

Scott Dunn wrote 1 year ago: A common mistake by advertisers to assume that a new user of a product goes through these stages:  ( … more →

Tags: advertising, Social Media, Marketing, Town Planner Calendar, Scott Dunn, Alpharetta, Johns Creek, ga, Milton

How to Sell a Goat1 comment

Scott Dunn wrote 1 year ago: In the first session of my advertising classes I ask the students if think they could be copy writer … more →

Tags: Marketing, advertising, Social Media, Town Planner Calendar, Scott Dunn, Alpharetta, Johns Creek, ga, Atlanta

Simplify and Delete---How to Have a Useful Plan

Scott Dunn wrote 1 year ago: If you’re planning a new year or writing a new marketing plan, get rid of all the junk. A short plan … more →

Tags: Marketing, advertising, Town Planner Calendar, town planner, Scott Dunn, Alpharetta, Johns Creek, ga, Georgia

Six Emerging Reasons Why Stores Go Out of Business3 comments

Scott Dunn wrote 1 year ago: Over eighty percent of new stores will go out of business within ten years. Some will be DOA; others … more →

Tags: Marketing, advertising, Social Media, starbucks, Town Planner Calendar, Scott Dunn, Alpharetta, ga, Atlanta

What is The Gap Between Your De Facto and Your Desired Positioning?2 comments

Scott Dunn wrote 1 year ago: A lot of people don’t really understand positioning.  They equate it with a “mission statement” like … more →

Tags: Marketing, advertising, town planner, Scott Dunn, Johns Creek, ga, ad AGENCY, alphretta, Marketing Plan

Who gives a rip what business you’re in?3 comments

Scott Dunn wrote 1 year ago: It’s important to have at least a general idea of what business you’re in, so you’ll know where to l … more →

Tags: Marketing, advertising, New Media, Town Planner Calendar, Scott Dunn, Alpharetta, Johns Creek, ga, Atlanta

Are you a motorist or a pedestrian?5 comments

Scott Dunn wrote 1 year ago: Today’s blog is written by George Lemmond.  He will be writing exerts for Dunn’s Den of … more →

Tags: Marketing, advertising, town planner, Scott Dunn, Alpharetta, Johns Creek, Roswell, Small Business, Segmentation

Is Your Customer Always (or Just Sometimes) Right?

Scott Dunn wrote 2011 years ago: “When in the course of human events, it becomes necessary for one people to dissolve the political b … more →

Tags: Marketing, Town Planner Calendar, town planner, Scott Dunn, Alpharetta, ga, Atlanta, gnfcc, johnks creek


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