Blogs about: George Lemmond
The Perfect Ad---Yogi and the Duck
Scott Dunn wrote 1 year ago: What are your favorite current ads? A lot of my young students answered that question with the Chic- … more →
How To Take Your Brand Global, Virally!
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Scott Dunn wrote 1 year ago: As most of you know who read my blog, I am not a huge fan of viral marketing. It is not that I do n … more →
The Quest for Mediocrity: Guides for the Cautious Manager. Part Two
Scott Dunn wrote 1 year ago: We’ve given you the first five Guides: Don’t innovate, don’t try to relate to your staff, don’t try … more →
If Present Trends Continue, That’ll be the First Time
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Scott Dunn wrote 1 year ago: Trends are fickle. They seem unstoppable, but something happens. They end up falling by their own i … more →
What Is Your Brand and Company Worth?
Scott Dunn wrote 1 year ago: Are you thinking about an exit strategy? Is your biggest asset—your nest egg—wrapped up … more →
The Black Hole of Marketing is in the Middle
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Scott Dunn wrote 1 year ago: A perceptual map of any category will include a few dominant players, some specialty niche entries, … more →
The Four Rules of Successful Advertising
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Scott Dunn wrote 1 year ago: Traditional textbooks cite the four essential “P’s” of marketing: Product Pr … more →
An Ounce of Behavior is Worth a Pound of Attitudes
Scott Dunn wrote 1 year ago: A common mistake by advertisers to assume that a new user of a product goes through these stages: ( … more →
How to Sell a Goat
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Scott Dunn wrote 1 year ago: In the first session of my advertising classes I ask the students if think they could be copy writer … more →
Simplify and Delete---How to Have a Useful Plan
Scott Dunn wrote 1 year ago: If you’re planning a new year or writing a new marketing plan, get rid of all the junk. A short plan … more →
Six Emerging Reasons Why Stores Go Out of Business
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Scott Dunn wrote 1 year ago: Over eighty percent of new stores will go out of business within ten years. Some will be DOA; others … more →
What is The Gap Between Your De Facto and Your Desired Positioning?
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Scott Dunn wrote 1 year ago: A lot of people don’t really understand positioning. They equate it with a “mission statement” like … more →
Who gives a rip what business you’re in?
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Scott Dunn wrote 1 year ago: It’s important to have at least a general idea of what business you’re in, so you’ll know where to l … more →
Are you a motorist or a pedestrian?
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Scott Dunn wrote 1 year ago: Today’s blog is written by George Lemmond. He will be writing exerts for Dunn’s Den of … more →
Is Your Customer Always (or Just Sometimes) Right?
Scott Dunn wrote 2011 years ago: “When in the course of human events, it becomes necessary for one people to dissolve the political b … more →
