Scott Dunn wrote 10 months ago: What are your favorite current ads? A lot of my young students answered that question with the Chic … more →
Scott Dunn wrote 11 months ago: As most of you know who read my blog, I am not a huge fan of viral marketing. It is not that I do n … more →
Scott Dunn wrote 11 months ago: We’ve given you the first five Guides: Don’t innovate, don’t try to relate to your staff, don’t try … more →
Scott Dunn wrote 1 year ago: Trends are fickle. They seem unstoppable, but something happens. They end up falling by their own … more →
Scott Dunn wrote 1 year ago: Are you thinking about an exit strategy? Is your biggest asset—your nest egg—wrapped u … more →
Scott Dunn wrote 1 year ago: A perceptual map of any category will include a few dominant players, some specialty niche entries, … more →
Scott Dunn wrote 1 year ago: Traditional textbooks cite the four essential “P’s” of marketing: Product … more →
Scott Dunn wrote 1 year ago: A common mistake by advertisers to assume that a new user of a product goes through these stages: ( … more →
Scott Dunn wrote 1 year ago: In the first session of my advertising classes I ask the students if think they could be copy write … more →
Scott Dunn wrote 1 year ago: If you’re planning a new year or writing a new marketing plan, get rid of all the junk. A short pla … more →
Scott Dunn wrote 1 year ago: Over eighty percent of new stores will go out of business within ten years. Some will be DOA; other … more →
Scott Dunn wrote 1 year ago: A lot of people don’t really understand positioning. They equate it with a “mission statement” lik … more →
Scott Dunn wrote 1 year ago: It’s important to have at least a general idea of what business you’re in, so you’ll know where to … more →
Scott Dunn wrote 1 year ago: Today’s blog is written by George Lemmond. He will be writing exerts for Dunn’s Den of … more →
Scott Dunn wrote 2010 years ago: “When in the course of human events, it becomes necessary for one people to dissolve the political … more →