Tried the brand-new Gillette Fusion Power razor today – it was on sale at Wal-Mart. Sign of the times, wonder if Nike golf gear is next. Anyway good news is VERY smooth shave, face free of cuts and now free of hair. The vibrating razor was a little odd but I liked it. Bad news – no Swedish blonde bombshells or New York cocktail hostesses in my life yet but the waitress at Perkins winked at me this morning.

Every choice has a consequence. That’s a statement I make in every presentation. How true! Tiger Woods, celebrity spokesperson and golf avatar, is now experiencing what that statement means in reality. Accenture recently severed its six-year relationship with the sports star. Now Tag Heuer has removed Woods from its advertising campaigns. Not to mention AT&T, Gilette, and Pepsico.

Do you think sponsors were right to drop Tiger Woods? Share your comments here.

So loopy people that aren’t loopy enough to get sectioned but are definitely loopy enough to do silly stuff. It’s a problem isn’t it? You know, the friend ones. The ones who think they are on Eastenders and everything is so fucking dramatic and about them. The ones that just want the duff duff duffs.

You know them.

They have the amazing ability to bring a subject around to themselves. And you’re just that bit scared they may reach for the Gillette triple action blades if you point out the fact they are a self-centred cunt.

And they have the amazing ability to pack you bags for the biggest guilt trip of your life. It’s a round the world expedition and your arms are aching from the emotional baggae she’s throwing on you.

“You’re my best friend, but do you know what I am going through, do you? Yes I cheated on people and was manipulative and a complete bitch and compeltely self absorbed, but how is that MY FAULT? I know it’s your day and everything but did you stop to consider my feelings? Caus, you know, it’s quite a big day for me as well and I think youre being very selfish to want a say in your own wedding. And would you mind if I actually wore the white dress? Oh don’t be harsh, don’t be tight, you are such a shit friend! Let me wear the white dress, let me make the speeches! Oh, and always remember, I could DIE.”

Well, really? Only if you be a twat about it and do the deed yourself. Otherwise, you’re being a tad overdramatic there. And, well, the whole emotional blackmail, all-about-you thing, it’s not exactly being a friend and as it’s my day really and … oh god, shit… wait… for fuck’s sake she’s gone for the… oh no, it’s ok. Shit. She was bluffing. There’s not a lot she can do with a McFlurry and half a pound of lard.

I don’t know what you do with loopy people really. You want to help. And then they don’t want your help. And you kind of run out of ways to help. And you kind of run out of inclination to while they are abusing and manipulating you. You just think. Well. Fuck off then.

I think ignoring might be best. Hope it goes away. Like a fart.

Gillette is phasing Tiger Woods out of its advertisements while he takes time off from golf to try to repair his marriage.

The razor manufacturer made its announcement last night after Woods, the first sports star to earn $1 billion, confessed he had been unfaithful and said he was taking an indefinite break.

“We will support his desire for privacy by limiting his role in our marketing programmes,” Gillette said.

Gillette is the first large sponsor to distance itself from Woods since allegations about his private life. Up to 15 women claim they have had affairs with him.

Dear Tiger,

Remember last week when I told you the statement on your website would only fuel further media speculation? Well, guess what . . .

Your ambiguous confession sent the hacks digging like bone-hungry terriers in a graveyard. Now names are being added to the list of your supposed mistresses at a rate that would be shocking if it wasn’t so hilarious. What is it up to, 10 now?

There’s even an “I had an affair with Tiger Woods” Facebook group with more than 23,000 members.

No one’s suggesting you actually did cheat on your wife with 23,000 people; that would have left you very little time to play golf and appear in adverts.

And here’s where it gets serious; advertising. Gillette and Gatorade have pulled your TV adverts and Tag Heuer have removed the life-size cut-outs of you from their shops.

You think it hurt when you hit that tree, just wait till this hits your bank balance.

This being the season of good will and me being a soft-hearted soul who’d hate to think of you sleeping rough on the streets of Palm Beach over Christmas, I’m going to give you some advice.

Call a press conference in front of your house. Go in front of the cameras and tell us exactly who you slept with over how long a period. Say that you were weak and ask for forgiveness.

You may want to get your wife to stand beside you the way disgraced politicians do; it will garner you some much-needed sympathy if the cameras don’t catch the look of betrayal in her eyes.

If you can claim to have a sex addiction or an emotional problem stemming from childhood trauma then this would also help.

Next, say that you’re going into rehab or a church retreat or that you’re going to marriage counselling; that you’ll need time to make things right and get back on the rails. Then drop off the radar for six months to a year.

When the time is right to relaunch your career, sign up for the biggest golf tournament you can find and win it. This you will remind people why you were famous in the first place; playing golf not playing away from home.

Regards,

Rob Deavall

Last night, I cut off all my hair (Got Samson’d). This now marks the third time in my life that I’ve shaved my head (like skin bald… Aggassi, non-meth taking, bald). Each of the two, previous times, the bic’ing of my head was done for purely arbitrary reasons that seemed to make a whole lot of sense at the time.

The first time, I cut my hair because, in an attempt to dye it brown (I do not recall why I wanted to dye my hair brown in the first place), my hair had turned strawberry blonde. Naturally, to avoid looking like Bono and Whitney Houston’s love child, I thought it would be a great idea to try skin bald. My drunk roommate and our drunker hallway savant took clippers and Gillette to my head. It was 2001.

The second time, I took the roof off due to frustration with my corn rows that kept frizzing. Originally, I had sworn off the hair arrangements the prior year, but decided to do it again because I was living in Europe at the time. In my mind, I thought growing my hair out and braiding it would be a fun way to scare Euro guys and get Euro girls to sleep with me (both were true to varying degrees). However, the hair wouldn’t cooperate and, under the prodding from my two, drunk American and Austrian friends, buzz and blade were applied. It was 2005.

By that logic, I was due for another clean dome look (four years had passed from the first to second time and its been four years since then). The idea to do it this time surmised from a Halloween idea. I was totally enamored with the movie The Watchmen this spring and decided to turn myself into Dr. Manhattan. $40 dollars worth of body paint and one dance with the low setting on the razors later and we have the third baldie of my lifetime. Here’s the scary part… Every time, I live in fear for about two weeks praying my hair will grow back. It has been two days and some of my fears are assuaged by the stubbles bristling, but, looking at Biggest Brother and Uncle, some trepidation remains.

This may become a permanent look…

Whenever The Viking goes down to the store, there are these .. erm .. kids (maybe pre-pubescent boys) that like sorta hassle him or talk to him and stuff. They’re nice enough but you can see they’re trouble makers. One time, they asked him for cigarettes and he gave them some and after they took it, they scattered away. They’re your typical ruffians just out to hang around in the streets.

When he went down to the store again a while ago, the kids were there and they were shouting at him, “Gilette! Gilette!”

All because ..

Good job, Gilette. You’ve got a good branding in Turkey. And by the looks of it, you’ve got your work cut out to get this mess sorted out.

This reminds me of that CGI baby that was popular in the late 90’s – but I loooove the creativity in this – that ‘propeller fart’ was classic!

Fight for Kisses (Man vs. Baby Son)

FFK-Mum&Son

Father vs Son

FFK - Father

FFK - Jealous Baby

Fight for Kisses works for the propeller-fart procrastinator for:

x Passing time while talking on the phone

x Watching trash tv

x On the train, bus, car… public transport

x Good detox … after work, while writing a paper…

x Good to lull to bed

x Stop and Restart

Procter & Gamble, the UK’s second biggest advertiser, has become one of the first companies to launch a results-based online ad model rewarding publishers for consumer engagement.

An updated media brief issued to media owners in the last few weeks introduced a remuneration model based on defined measures of engagement. P&G, which owns brands such as Gillette, Pampers and Pantene, will now pay publisher sites running its campaigns more money for engaged users – for example, those who go beyond viewing ads and sign up to newsletters, play games or watch videos.

The media brief has been issued to a number of publishers spoken to by new media age. P&G would not comment on the change in digital strategy.

The concept of engagement has become a hot topic in the last year as advertisers look beyond cost per impression (CPM) and click-through rate (CTR) as a way to measure the success of an online campaign. Although engagement is a key aspiration of online advertising, P&G’s move has divided the industry, with publishers realising they’ll have to work harder for a share of its ad spend.

One digital sales executive at a magazine publisher working with P&G welcomed the move but said it issues a challenge to publishers to ensure they’re delivering.

“You can either run from it or embrace it and raise your game,” he said. “Smaller publishers have to be creative with it. It means we can’t afford to be woolly and fluffy when creating content. But it allows publishers to be more flexible with campaigns. We can go to editors and get them to rewrite the content if it’s not working. We can see what’s performing and change the game or content if it’s not working as well as it could. The content has to demonstrate commercial activity.”

A digital director at another magazine publisher said P&G could struggle to get publishers on board.

more: http://www.nma.co.uk/news/cover-story-pg-to-pay-publishers-based-on-online-engagement/3004452.article?nl=BoM

So I think I can say that most women out there use Gilette’s Venus as their razor. I mean everything else seems to be less efficient, so what choice do we have? I know that I do; except that one phase where I’d use my husband’s Mach 3 blades thinking they were better. They weren’t.

Anyway where I’m going with this is that I usually use the regular Venus blades or the Venus Embrace blades, but the other day I bought the Venus SPA Breeze ones because they were on sale at Walmart.

The Venus SPA blades have two larger built in gel bars, that you’re supposed to be able to use with just water.

You can’t.

Aside from that, you have to press harder to get the blade on your skin. I really don’t like this because you’re more prone to cuts or razor burn. They’re a bad gimmick. I won’t be buying them again. I suggest sticking to the regular Venus blades or the Devine ones. 

My legs also get itchier faster too…Not fun!

~Darleya~

Photo by Megan Oteri Copyright 2009

Chet Francis Johnson from Gillette, Wyoming can’t help but smile after seeing his score on his 90 point ride on a bronc named “Cat Power.”

Click on this link to see Chet’s PRCA cowboy profile: http://www.prorodeo.com/Profile.aspx?xu=354

Chet scored a “90″ on a bronc named “Cat Power” to tie the Cheyenne Frontier Days Rodeo arena record.  That is certainly something to smile about!

Definitivamente, a publicidade anda dominando até meu inconsciente!
Acredita que esta noite sonhei com a Gilette?!
Pois é… A Gilette é uma das grandes marcas que sofreu o processo de Metonímia (a palavra que os lingüistas usam para designar os casos em que uma marca se torna sinônimo do produto), assim como Bombril, Band-aid etc. E nem preciso comentar sobre a credibilidade desta marca, criada em 1901, que revolucionou o mercado de lâminas de barbear. (Mas, se você quiser saber a história completa… clique aqui!)
O anúncio acima, veiculado em meados de 1910, é voltado exclusivamente aos homens. Em geral, a publicidade de Gilette abordava três temáticas: higiene, boa aparência e melhor emprego. Sim, melhor emprego. Na realidade, a Gilette não propunha um emprego extraordinário, mas mostrava aos operários que a boa aparência poderia trazer benefícios. Isso porque, os operários e construtores da época, não cuidavam da aparência, eram barbudos e com pouca higiene. A Gillette vinha tentar mudar esta cultura.
Hoje, a Gilette continua sendo sinônimo de higiene e boa aparência, além de agregar valores de sucesso profissional e autoconfiança, para homens e mulheres. Estes conceitos ficam evidentes na escolha dos garotos-propaganda e do próprio layout das peças, que valorizam muito mais o estilo de vida do que o produto em si.

Le marché de l’épilation féminine a enfin cassé de nombreux codes.

Wilkinson en réalisant les clips Ma Garden Party en France avec l’artiste Simone Elle Est Bonne et en Angletere il avait également développé une opération de marketing musical.

Nous voyons donc qu’un nouveau marché chez la femme émerge et s’installe.

Après les jambes, l’épilation du maillot sous toutes ses formes n’est plus un tabou. Les marques osent en parler ouvertement.

Quant à la Perfection au Masculin… que nous réserve la marque Gilette?!

Eh bien, il semblerait qu’il existe aussi un marché de l’épilation du maillot masculine. En effet, comme les équipes marketing de Gilette ont investit dans la réalisation d’un clip mode d’emploi.

Mais qu’en est-il réellement de l’épilation intime chez les hommes? Vous vous en êtes où?

10:01 The Doctors: It’s the big fling this year and everybody is talking about it, Manscaping. Many viewers have emailed us and are worried, is this somehow dangerous for my man to do and why does he want to do it?

11:30 Ica Supermarket: “Tanken är att ni frågar alla kvinnor och tjejer om de vill köpa en gillette venus embrace när de ändå handlar”. “Men…”. “Inga men.”

Inga män. En känsla direkt av att något är djupt ruttnat. Bör det vara en supermatvarukedjas uppgift att påverka just vem som får och inte får, bör och inte bör, ska och inte ska. Det är så äckligt så att jag skrattar.

Lia o Blog de Guerrilha e chegamos a un novo conceito de Marketing. Abaxo o texto deste que é um dos blogs onde mais aprendemos sobre o único conceito de Marketing que presta (o resto joga no lixo ou na privada e puxa a descarga) e um exemplo literal do conceito…

Balls Marketing da Gilette

O conceito de Balls Marketing, ou Marketing de Colhão (para os puristas da língua portuguesa) já foi apresentado aqui e também virou verbete na Guerrilhapedia.

A Gillette resolveu levá-lo ao pé da letra fazendo uma série de animações dando dicas de como se barbear. E aí não só no rosto, o lugar mais convencional, mas também em áreas mais incomuns: costas, peito, axila e bolas.

Sim, a Gillette, uma marca aparentemente careta que paga uma grana preta pro Kaká, pro Federer e pro Tiger Woods desfilarem seus rostos lisinhos, resolveu reconhecer que existem pêlos naquele lugar que é feio falar e, a partir daí, encampar a missão global de “onde houver pêlos, levar uma lâmina”.

O vídeo das bolas é o que viralizou. É óbvio. E com isso alavancou a audiência de todos os outros e fez o posicionamento da Gillette de “bodyshaving” entrar de fato na cabeça da galera.

Parabéns pelos colhões de aprovarem algo do tipo. Certamente algum gerente de produto ou alguém do jurídico tentou matar a idéia de colocar esse vídeo  no ar porque haveria alguma chance de escandalizar os mórmons, revoltar os ursos ou desagradar o fã-clube da Cláudia Ohana. Mas felizmente o bom senso imperou e alguém falou: “Galera, o vídeo é legal, a forma de comunicar não foi de mal gosto e a grande maioria das pessoas vai achar foda. Vamos ser um pouco mais humanos, parar de procurar pêlo em ovo e deixar as neuras corporativas de lado”.

Aside from the bubble bath, nice sheets and a warm breakfast, the best part of Billings was that we made it there alive.

Who does 85.5 gas?

We woke up, packed the car up and had a nice cook-to-order breakfast. Soon we found out they sell 85.5 gasoline in Montana. Who does that? (Well, people in Montana do.) But, I’m used to good ol’ Missouri gas that comes in 87, 89 and 91. So in Montana, our choices were 85.5, 88 and 91. WTF. After a brief pow-wow and a pop quiz for the gas station attendant, we decided on 88 and were off on our journey.

We could not have said farewell to Montana fast enough. We settled for about 80 mph, though.

Wy(welike)oming

We entered Wyoming rain-free and ready for a new state. The roads were red. So that was cool. Turns out, we like Wyoming way better. There are still mountains, but the highway doesn’t have to wiggle through narrow passes line in Montana. We drove near to Yellowstone and could see the Grand Tetons in the distance.

Along our drive through Wyoming, we’ve hit a lot more small towns. So it hasn’t seemed like the no man’s land that our trip through Montana appeared to be. At one point, there was a little group of hills with a cow on top of each one. Strange, but true.

The fog in Wyoming was unbelievable. So we took pictures. So believe it. After a quick stop in Gilette for refueling, we pressed on toward South Dakota. In Gilette, the fuel choices included 85, 88 and 91. Not to be confused with the 85.5 at the last station in Montana. Not usually one for the details, I am glad that I caught this difference. Otherwise I probably would have just put the cheapest stuff in and ruined Katie’s car in the middle of nowhere.

Gas Cap Winner

Being the winner I am, I also managed to drive off from the gas station without securing the gas cap. This resulted in a large thumping noise when we got on the highway and my general embarrassment for about 5 miles. Thankfully, we found an exit to pull off at. Katie jumped out of the car (without her shoes on!) and fixed the boo-boo and we were on our way again. Like usual, Elphie just looked at us like we were nuts.

Our goal for today was to make it to Sioux Falls, SD. After the perils of middle Montana, Wyoming and South Dakota were a breeze. We skipped stopping for lunch and chose to snack on a yummy selection of granola bars, fruit snacks, apples, oranges, etc. that Katie picked up at the grocery store before our trip.

Pickin’ Abe’s Nose

Due to the fog and drizzling rain, we chose not to stop at Mount Rushmore. I was mildly bummed to not get a photo picking a president’s nose. But hey, you can’t win (or pick) ‘em all.

Whew! In Sioux

We arrived in Sioux Falls around 8:15pm and found that our hotel was under construction. After a brief “what have I gotten myself into” we found out that it was only the front entrance being worked on and that the rest of the hotel had already been renovated. Our room was very nice – much nicer than I ever expected a Best Western to be.

The real bonus of the hotel, aside from super comfy beds, a flat screen TV and big bathtub, was that it was next to a Ruby Tuesday’s that DELIVERED! Katie and I were on it like white on rice. She got a bison burger (her third burger in three days) and I had a chicken quesadilla. We watched Titanic and enjoyed the fact that we weren’t in a car. I took another wonderful bath, where I reflected on the sheer ridiculousness that we would be home the next day.

Daha önce pek çok reklam filminde yer alan futbolcu, son olarak Armani iç çamaşırları için eşi Victoria’yla verdiği cesur pozlarla gündeme gelmiş, markanın da adeta resmi yüzü olmuştu.

Şimdi Motorola telefonları için kamera karşısına geçen Beckham, reklam filmi için sinemanın robotumsu mekanik karakteri Terminatör’e dönüştürüldü.

Artık reklamlarda çıplak görmeye alışık olduğumuz yıldız futbolcu, yine kaslı gövdesini gere gere gösterip üzerine bir de Motorola’nın son cep telefonu harikası AURA’sını tutuyor.

David Beckham, 1400 sterlinden satışa çıkarılan cep telefonu için “Artistik ve kullanımı kolay” açıklamasında bulunuyor.

İtalya’nın AC Milan takımına transfer olan yakışıklı oyuncu, daha önce de bir kot markası için Indiana Jones olmuş, Pepsi için Romalı gladyatörü canlandırmıştı.

Ünlü jilet markası Gillette’in reklamlarında da yine David Beckham var. O artık markaların markası olmuş durumda.