Evans on Marketing
With yesterday’s passing of Nelson Mandela, it is a good time to read the article “Why We All Need Heroes” by Hitendra Wadhwa… 173 more words
3 days, 13 hours
Kiss My Tractor
Have you heard? Panama is expanding its canal! This is good news for our farmers, and for all of us in the U.S.A.
Portions of the canal are to be new, and other improvements will be the expansion of the existing canal. 441 more words
4 days, 18 hours
Fifty-nine per cent of Britons would not use a company with poor grammar on its website. Have you checked yours recently?
When it comes to illness, what’s in a name?
The other day, my boyfriend emailed me an article whose French title translates to “Condition branding”, or the art of inventing illnesses to sell more medication. 546 more words
Are you coping with the challenges of expanding into foreign markets?
This research from Common Sense Advisory on how language affects purchasing behaviors may interest you: 189 more words
1 week, 4 days
Some pals not involved in the retail world have asked me why they call the Friday after Thanksgiving Black Friday. Our esteemed (and smart) readers all know the answer. 493 more words
1 week, 5 days
How would YOU answer these questions raised by City & Guilds? “What makes young people happy in the workplace? How do they see themselves progressing in their roles in the future? 17 more words
1 week, 6 days