Blogs about: Global Marketing

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Exploring the U.S. Hispanic Market?

marthaegalindo wrote 12 hours ago: • We are not a race. We are a mix of races and blood lines from many countries. There are Blacks, Wh … more →

Tags: American Translators Association, Business Communications, Certified translations, certified translations, communications, Community Outreach, Employee Communications, Foreign Languages, Hispanic Market

What's Next for the Internet?

Evans on Marketing wrote 18 hours ago: Recently, Mary Meeker (of Kleiner Perkins Caufield Byers – “Partnering with entrepreneur … more →

Tags: Online Marketing, Social Media, technology and marketing, Trends, Analytics, China, customer expectations, D11, Experiental Marketing

Can Coca-Cola Connect India and Pakistan?

Evans on Marketing wrote 4 days ago: The Coca-Cola Company is socially active around the globe. Its new interactive kiosk initiative demo … more →

Tags: Good and Bad Examples of Marketing, Marketing Communications, Social Media, Coca-Cola, Experiental Marketing, Global, India, Kiosk, Pakistan

What's Ahead for Sony? Does the Future Include Electronics?

Evans on Marketing wrote 5 days ago: Not long ago, it would have been unthinkable to consider whether or not Sony has a future in consume … more →

Tags: Good and Bad Examples of Marketing, Product Management, sports and entertainment marketing, technology and marketing, Apple, Business Model, Competition, Consumer Electronics, customer expectations

The Most Valuable Brands for 2013

Evans on Marketing wrote 6 days ago: Each year, Millard Brown (a company involved with advertising, marketing communications, media, and … more →

Tags: Marketing Communications, Product Management, Brand, Brand Equity, brandz, Financial, Global, infographic, Innovation

A Slideshow of Disruptive Technologies1 comment

Evans on Marketing wrote 1 week ago: McKinsey & Company, a leading consulting firm, recently published a report entitled “Disru … more →

Tags: Business to Business, Online Marketing, Product Management, Social Media, technology and marketing, customer expectations, disruptive, entrepreneur, Innovation

1 comment

nilofarnigar wrote 1 week ago: An overview of Start-up Marketing infographic   … more →

Tags: Marketing Knowhow, Branding, Brand, Start Ups, rketing), Marketing, Social Marketing

P&G Turns to a Former CEO to Right the Ship

Evans on Marketing wrote 2 weeks ago: The board of directors at Procter & Gamble (P&G), dissatisfied with the performance of the w … more →

Tags: Good and Bad Examples of Marketing, Product Management, Analytics, Business Model, HBR, Lafley, opportunity, PG, Planning

Improve your social media metrics

promotionalguru wrote 2 weeks ago: The Social Marketing Forum published this great white paper from Vocus on 10 key blogging, content a … more →

Tags: professional advice, Great finds, Social Media, Branding, HOW TO?, writing, Tips, Advice, Marketing

Hershey Company Brings a New Brand to China

Evans on Marketing wrote 2 weeks ago: Hershey Co. is a leading brand of confectionery (candy) products. It is especially strong in the Uni … more →

Tags: Consumers and Their Behavior, Distribution, Product Management, China, Competition, Global, hershey, Innovation, Mars

Looking Ahead to Marketing in 2020

Evans on Marketing wrote 2 weeks ago: Predicting the future can be quite challenging — and the accuracy of such projections varies w … more →

Tags: Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social Media, sports and entertainment marketing, technology and marketing, Trends, 20/20, Analytics

Facebook Versus Twitter: An Infographic

Evans on Marketing wrote 2 weeks ago: Take a look at this interesting infographic comparison of the two social media giants.   Facebo … more →

Tags: Online Marketing, Social Media, Trends, Consumers and Their Behavior, facebook, Social, twitter, Trends, Analytics

French Literacy Campaign

swhartley wrote 3 weeks ago: Marketing is key not only to promoting and selling commercial products, but it is also critical to b … more →

Tags: Classroom Activities, advertising, Cause Marketing

How Do You Spend YOUR Time on the Internet?

Evans on Marketing wrote 3 weeks ago: How does your online behavior compare with other people around the world?   How We Spend Our Ti … more →

Tags: Consumers and Their Behavior, Social Media, sports and entertainment marketing, Entertainment Marketing, Experiental Marketing, Global, Social, Trends

An Interview with Sir Richard Branson, Entrepreneur

Evans on Marketing wrote 3 weeks ago: Sir Richard Branson is an iconic entrepreneur who started with $200 and then created an empire that … more →

Tags: careers, Competition, customer expectations, entrepreneur, Experiental Marketing, opportunity, Richard Branson, Success!, Tips

Bricks & mortar not mortal

Manager wrote 3 weeks ago: Upon hearing his obituary had been published in the New York Times, Mark Twain famously quipped: … more →

Tags: Shopping Behavior, marketing strategy, retail practices, Shopping, Marketing, Generation Y, retailtainment, Path-to-purchase, Market research

Nissan's Creativity in Mobile Advertising

Evans on Marketing wrote 3 weeks ago: Nissan recently introduced an innovative new technology called “Self Healing Paint. … more →

Tags: Online Marketing, Social Media, technology and marketing, Product Management, Marketing Communications, customer expectations, Social, Mobile Media, Video

Yahoo and Tumblr -- A Smart Move?

Evans on Marketing wrote 4 weeks ago: Yahoo has had some tough times in recent years. But things have slowly begun turning around since Ma … more →

Tags: Online Marketing, Social Media, sports and entertainment marketing, acquisition, Analytics, Business Model, Competition, customer expectations, Customer Satisfaction

Will Calorie Counts Stop the Criticisms Directed at Coke?

Evans on Marketing wrote 1 month ago: The answer to the question raised in the title above is probably no — especially with the most … more →

Tags: Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social Media, Trends, Coca-Cola, critic, customer expectations


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