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Blogs about: Global Marketing

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Sustainability: just more hot air?

vivaglobal wrote 1 week ago: COP15 looking more like a police state “To those whom much is given, much is expected” J … more →

Tags: marketing strategy, Alternative Energy, Carbon credits, Emerging markets, Marketing, Social Responsibility, sustainability, Walmart

"B2B...or not to be. That is the question." 2 comments

vivaglobal wrote 2 weeks ago: Perhaps he had branding issues... Shakespeare’s  Hamlet isn’t the only one who questions … more →

Tags: marketing strategy, B2B, Brand Development

It's a BRIC...house

vivaglobal wrote 2 weeks ago: BRIClayers at work Have you ever had the sensation of a parallel universe whose reality is just the … more →

Tags: Shopping Behavior, Emerging markets

All Communications Are Global

Aaron Dun wrote 3 weeks ago: I was reminded over the last 24 hours just how difficult communication can be when operating in a gl … more →

Tags: Global Communications, Marketing Communications, Marketing

Twitter 1012 comments

saharconsulting wrote 3 weeks ago: Using Twitter to draw and connect with Customers  It has been often said that “desperate times call … more →

Tags: Business, Business Development, CEM, coaching, Consulting, corporate management, customer experience management, Customer Service, International Business

Black Friday: not so for some

vivaglobal wrote 3 weeks ago: 134 million shoppers were expected to hit the stores Friday By all reports so far, this year’s … more →

Tags: produce, Shopping Behavior

Fear of food safety law 1 comment

vivaglobal wrote 1 month ago:                                                                                                      … more →

Tags: marketing strategy, produce

Use It or Lose It – Your Budget, That Is

Martha E. Galindo wrote 1 month ago: There’s an old saying that if you don’t use a language, you lose it. Anyone who took high school Spa … more →

Tags: Multilingual communications, International Marketing, Professional translations, spanish translations, Business Communications, Hispanic Market, Foreign Languages, Language Translations, translation agencies

Eggo-maniacs

vivaglobal wrote 1 month ago: No waffling here... Is there a more brilliant marketing strategy than a shortage?  The Kellogg Co.   … more →

Tags: marketing strategy, Shopping Behavior

Brand Yourself4 comments

saharconsulting wrote 1 month ago: The idea of  “BRAND” yourself posts came to me after giving a presentation/ workshop last Saturday n … more →

Tags: Business, Business Development, CEM, coaching, Consulting, corporate management, Customer Service, Diversity, International Business

Don’t Forget Aligning Goals And Managing Funding When Building Global Brands

Aaron Dun wrote 1 month ago: Read this interesting article on ChiefMarketer.com this morning about how to line up efforts around … more →

Tags: marketing strategy, Global Brands

Do You Need a Glossary for that Job?

Martha E. Galindo wrote 1 month ago: There are certain situations where it helps to have your translation company create a working glossa … more →

Tags: Multilingual communications, International Marketing, Professional translations, spanish translations, Business Communications, Hispanic Market, Foreign Languages, Language Translations, translation agencies

More on (anti)social media2 comments

vivaglobal wrote 1 month ago: Soon after our recent post re Twitter, we received messages pro and con its usefulness as a marketin … more →

Tags: marketing strategy, advertising, Bleeding edge, Marketing, Social Media, Twitteratti

It's (NOT) beginning to look a lot like Christmas

vivaglobal wrote 2 months ago: Oh no...not THAT time of year already?! Last  week Gallup released their annual poll results predict … more →

Tags: Shopping Behavior, Shopping, Walmart, Supermarkets

Launching Truly Global Services

Aaron Dun wrote 2 months ago: All markets are not created equally. No really, it’s true! Despite an ongoing fascination for some, … more →

Tags: marketing strategy, Global Services

Five Tips for Budgeting a Translation Project

Martha E. Galindo wrote 2 months ago:     Although translation costs should be budgeted like any other cost of doing business, companies s … more →

Tags: Multilingual communications, International Marketing, Professional translations, Business Communications, Hispanic Market, Foreign Languages, Language Translations, translation agencies

Ottawa Named Semifinalist in Intelligent Community of the Year Awards Program

JeffE wrote 2 months ago: Ottawa, ON – Wednesday October 21, 2009 – OCRI is pleased to announce that the City of Ottawa … more →

Tags: Clusters, Investment and Commercialization, Knowledge-based industries, OCRI, technology

Urban gardens: victory for all1 comment

vivaglobal wrote 2 months ago: our First Gardener During and following World War II, the government urged Americans to plant … more →

Tags: produce, sustainability, Agri-Tourism, eating more fruits & veggies, Urban Gardens

FIVE FOLLIES vs. FACTS

vivaglobal wrote 2 months ago: Folly is for clowns, not marketers Our count-down series continues!  We found that folks just love l … more →

Tags: marketing strategy, Marketing Mistakes, Social Media, Gen Y


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