So it’s time to start the “Glossary of the Day” that will be words and/or linguistic phrases a bit depending on my mood. If you want it to be in another way please comment or vote in this poll:

友達 – Friend, companion

Kanjis used:

友 – Friend、companion, pal

達 – Pluralizing suffix

I won’t say anything but the truth here (right…), but I’ve been too lazy to post anything here so today I thought that I could take and make up for it at the least partially. With that said it’s time to post a bit more and first out is my extremely literally and very quickly translated (at the most 5 minutes were used) Negima ED (Mahou Sensei Negima!: Mou Hitotsu no Sekai, for more info at AniDB or/and at Anime News Network).

Click here to download the .ass script

The line-up for following days should(!) be Kanji of the day (mornings), glossary of the day (evenings) and a post containing information or anything else (might often be .ass files) should be(!) posted sometime during the day. For knowing the time I’m planning after it’s EST (GMT+1).

The opposite of convergence. Tendency towards growing differentiation. Promotes separation of the diverse.

Former socialist countries. New accession countries in the ex-Soviet bloc.

Convergence is the tendency towards growing similarity. Promotes integration of the diverse.

You’ll never be stuck for words when describing wine with this glossary of wine tasting terms. <link>

Here are few that are new to me:

A short, lean figure is slowly pacing through the dark halls of the monastery. Even as his red robes weigh heavily on his old, sick body, Angus tries his best to stand proudly. The aging, pale-faced monk has every reason to be proud, as he has always been a faithful servant to his lord and master, Asmodeus.

Coming from such a religious family as his, Angus was inducted into the clergy at the early age of 12. He rose through the ranks quickly, and not only because of his important name. Opportunities have always been plentiful for a master of elemental magic, and he would have risen to the head of the church if he hadn’t let the best ones slip.

He wouldn’t have, if he wasn’t so afraid. Not a coward, he reminded himself. Simply aware. Angus had seen things, visions in shades of grey, including the end of the monastery – an end marked by blood and fire. The screams in his nightmares had often woken him, his robes drenched in sweat. He never quite understood the meaning of these dreams.

Now, in the twilight of his life, almost alone in the dust-covered halls, he only has one final hope remaining. He hopes Death will come for him before day and dream unite, before he is forced to live his nightmare.

Social cohesion is the force that holds people together (and the process by which people increasingly grow together).

VOCs

Volatile Organic Compounds (VOCs) are released into the air as gases from certain solids or liquids and include a variety of chemicals, some of which may have short- and long-term health effects.  From paints and lacquers, cleaning supplies, pesticides, building materials and furnishings to glues, adhesives, and even office equipment like copiers and printers, VOCs are emitted by a wide array of products that you come in contact with everyday.

To Learn More

To learn more about VOCs and how you can protect yourself and reduce exposure, read the Environmental Protection Agency’s website for more information.

I was recently frustrated by the limitations of the acronym and glossary packages: I wanted to have something that joined the functionality of both together. Luckily, I found that with the glossaries package, which actually states that it is the replacement for the now-obsolete glossary package.

In order to make this tutorial, I have used the following resources, which you may also find useful: the CTAN glossaries page; the glossaries INSTALL file; (one, two) links from the latex community pages; and a page from the Cambridge Uni Engineering Department. These instructions work for Ubuntu Karmic Koala: please modify where necessary for your system.

Installing glossaries

Note for Windows users: While the makeglossaries command is a perl script for Unix users, there is also a .bat version of the file for Windows users. However, I don’t know how to set up MIKTex or equivalent to use this package. Feel free to add a comment if you can add information about this step.

1. Get and unzip the glossaries package. I downloaded it from here. Though you can download the source and compile, I found it much easier to simply download the tex directory structure (tds) zip file.  Unfortunately, the texlive-latex-extra package available on ubuntu or kubuntu does not contain the glossaries package – it only contains glossary and acronym. I unzipped the contents of the zip file into a directory called “texmf” in my home directory. You’ll also want to run “texhash ~/texmf/” to update the latex database, according to the INSTALL instructions.
2. (Optionally) get the xfor package. If your system is like mine, after you’ve installed the glossaries package latex will complain that it doesn’t have the xfor package (which also is not available via apt-get in Ubuntu). Download this package from here.
3. Open the glossaries zip as root in a nautilus window, terminal window, or equivalent. You’ll be copying the contents to various locations in the root directory structure, and will need root access to do this.
4. Find the location of your root texmf directory. In Karmic, this is /usr/share/texmf/, though it may be in another location on your system.
5. Copy the contents of the tex and doc directories from the glossaries zip into the matching directory structure in your texmf directory. For me, this meant copying the “doc/latex/glossaries” subdirectory in the zip file to “/usr/share/texmf/doc/latex/”, and the same for the tex directory (copy “tex/latex/glossaries” subdirectory in the zip file to “/usr/share/texmf/tex/latex/”). In theory, you can also copy the scripts/ directory in the same way, but I did step 6 instead, as this is what was suggested in the INSTALL document.
6. Update the master latex database. Simply run the command “sudo mktexlsr”
7. Add the location of your scripts/glossaries directory to your $PATH. This gives programs access to makeglossaries, the perl script you will be using (if you’re in linux/unix). If you followed my default instructions in step 1, this location will be “/home/yourname/texmf/scripts/glossaries”.
8. Test the installation. Change into the directory you created in step 1, into the “doc/latex/glossaries/samples/” subdirectory. There, run “latex minimalgls”. If you get an error about xfor, please see step 9. Otherwise, run “makeglossaries” and then “latex minimalgls” again. If everything works, the package is set up for command-line use. You may wish to modify your Kile setup to use glossaries – go to step 10 if this is the case.
9. Set up the xfor package. Run steps 3-6 again, but with the xfor.tds.zip file instead of the glossaries zip file. This package is simpler than glossaries, and does not contain a scripts/ subdirectory, so you will not need to do step 7. After installation, try running step 8 again: everything should work.
10. Setting up Kile. Though I’m using Ubuntu, I find the Kubuntu latex editor Kile to be my favourite (just “sudo apt-get install kile” on Ubuntu). To set up Kile for using glossaries, you need to add another build tool that runs makeglossaries.
    1. Go to Settings -> Configure Kile
    2. Select the “Build” choice, which is a submenu of “Tools” on the left-hand menu.
    3. This brings up a “Select a Tool” pane and a “Choose a configuration for the tool …” pane.
    4. Click on the “New” button at the bottom of the “Select a Tool” pane.
    5. Type in a descriptive name for the tool such as “MakeGlossaries”, and click “Next”.
    6. The next prompt will be to select the default behaviour (or class) of the tool. I based MakeGlossaries on MakeIndex, as they both run in similar ways. Click “Finish” to finish.
    7. For some reason for me, Kile wasn’t initially picking up my changes in my $PATH, so in the General tab of the “Choose a configuration for the tool MakeGlossaries” pane, I put the full path plus the name of the “makeglossaries” script in the “Command” field. You may only need to put in “makeglossaries”.
    8. In the “Options” field of the same tab and pane as step 7, just put in ‘%S’.
    9. Change the selected tab from “General” to “Menu”. In the “Add tool to Build menu:” field, select “Compile” from the pull-down menu. This allows it to appear in the quick compile menu in the main editor window.
    10. I didn’t change any other options. Press “OK” in the main Settings window.
    11. You should now be able to access MakeGlossaries within Kile. Remember, you have to run latex (e.g. PDFLatex) as normal first, to generate the initial file; then run MakeGlossaries; then run PDFLatex or similar again.

Good luck, and I hope this helps people!

Tips on using glossaries

I usually keep all of my acronyms/glossary entries read by the glossaries file in a glossaries-file.tex or similar, and use “\include” to pass it to my main tex file. The links I posted at the top of this tutorial contain a number of useful examples, and included below are my favorites from those locations as well as a few of my own.

Note on usage within your document: Please note that to reference these entries, use \gls{entrylabel} for both referencing an acronym or a glossary entry. Further, to access the plural version of either, use \glspl{entrylabel}. By default, you do NOT need to put in a plural form of an acronym: latex will add an “s” to the expanded form and to the short form when you reference the acronym with \glspl{TLA} rather than \gls{TLA}.

A plain glossary entry that is not also an acronym. The first “sample” is the label used to reference this entry. The second “name={sample}” is the name of the glossary entry, as viewed once the glossary is compiled. The description is the actual definition for the glossary entry:

\newglossaryentry{sample}{name={sample},description={a sample entry}}

A plain acronym entry that is not also a glossary entry. The TLA acronym below illustrates the very basic acronym form. The “aca” example after it illustrates how to add non-normal plurals to the short and long form of the acronym. Then, again, the first instance of “aca” is the label with which to reference the acronym, and the second instance is the name as viewed in the compiled document. The final {} section is the expanded form of the acronym:

\newacronym[]{TLA}{TLA}{Three-letter acronym}
\newacronym[\glsshortpluralkey=cas,\glslongpluralkey=contrivedacronyms]{aca}{aca}{a contrived acronym}

Using an acronym within the glossary definition of a glossary entry. If you wish to make use of an acronym within the glossary definition, and have that acronym indexed properly within the glossary as well as the main text, here is what you do. First, make the acronym. Note that there is nothing special about this acronym:

\newacronym[]{DL}{DL}{Description Logics}

Second, make a normal glossary entry, and reference the acronym as normal. No special work necessary! Please also note that you can put in \cite references within a glossary entry with no problem at all:

\newglossaryentry{TBox}{name={TBox},description={This component of a \gls{DL}-based ontology describes
"intensional knowledge", or knowledge about the problem domain in general. The "T" in TBox could,
therefore, mean "Terminology" or "Taxonomy". It is considered to be unchanging
knowledge~\cite[pg. 12]{2003Description}. Deductions, or \textit{logical implications},
for TBoxes can be done by verifying that a generic relationship follows logically
from TBox declarations~\cite[pg. 14]{2003Description}.}}

Using an acronym as the name of a glossary entry. You sometimes want to use a defined acronym as the name for a glossary entry – this allows you to create a definition for an acronym. In this case, build your acronym as follows. Note that you need to add a “description” field to the square brackets:

\newacronym[description={\glslink{pos}{Part of Speech}}]{POS}{POS}{Part Of Speech}

Then, reference the acronym in the glossary entry as follows (notice the different label for this entry):

\newglossaryentry{pos}{name=\glslink{POS}{Part Of Speech},text=Part of Speech,
description={``Part of Speech''Description}}

Good luck, and have fun.

mengembalikan jati diri bangsa

Glosari ini akan membantu Anda untuk memahami beberapa istilah yang mengembalikan jati diri bangsa paling banyak digunakan berkaitan dengan afiliasi pemasaran.

Atas Lipat-Itu bagian dari halaman web yang ditampilkan segera setelah halaman dibuka disebut di atas flip.

AdSense – Diperkenalkan oleh Google di AdSense teks dan gambar iklan yang menargetkan konten halaman web akan ditampilkan dan pemilik situs memperoleh komisi atas dasar harga Jati Diri per klik.

AdWords – Ini adalah Google Pay Per Click atau PPC program periklanan di mana iklan ditampilkan di Google Search Engine Result Pages.

Afiliasi atau Associate – Afiliasi adalah pemilik website yang mempromosikan produk dan jasa dari pedagang lain di situs tersebut dan mendapatkan komisi sesuai dengan jumlah lead atau penjualan.

Afiliasi Perjanjian – Perjanjian ini menyatakan syarat-syarat kemitraan afiliasi untuk keduanya afiliasi dan pedagang.

Afiliasi Pemasaran – Ini adalah suatu kesepakatan atau perjanjian untuk pembagian pendapatan online antara pedagang online dan afiliasinya. Afiliasi mendapat komisi untuk memimpin mereka menghasilkan dan pedagang mendapatkan lebih banyak pelanggan.

Afiliasi Jaringan – Keterlibatan pihak ketiga untuk layanan penting seperti pelacakan pelaporan dan pemrosesan pembayaran.

Program Afiliasi – Ini adalah suatu kesepakatan di mana seorang pedagang membayar komisi kepada afiliasi untuk menghasilkan penjualan melalui iklan atau link yang ditampilkan di atas afiliasi amp s situs.

Program Afiliasi Directory – Ini adalah direktori yang memberikan informasi tentang program afiliasi. Mungkin atau tidak boleh mencakup struktur komisi dan jumlah Mengembalikan Jati Diri afiliasi Jati Diri dll

Affiliate Program Manager – The individu yang bertanggung jawab untuk mengelola program afiliasi. Ia diperlukan untuk berkomunikasi dengan afiliasi dan orang-orang penting lainnya dan menyelesaikan keprihatinan mereka sehubungan dengan program afiliasi.

Afiliasi Solution Provider – Perusahaan yang menyediakan Mengembalikan Jati Diri Bangsa perangkat lunak dan layanan untuk sebuah program afiliasi.

Afiliasi URL atau Link – Kode digunakan dalam grafik atau teks link untuk mengidentifikasi pengunjung telah datang melalui situs afiliasi tertentu.

Auto-responder – generator respons otomatis yang tidak memerlukan campur tangan manusia.

Banner Iklan – iklan Graphic digunakan dalam periklanan afiliasi untuk menarik perhatian audiens target.

Klik Penipuan – Artificial cara menghasilkan lalu lintas ke pengiklan melalui sarana otomatis atau manual.

Klik Fraud Detection – Layanan yang dapat mendeteksi dan memantau klik dari PPC kampanye dan tindakan terhadap penipuan klik.

Klik-Melalui – Dengan mengklik link yang mengarah ke situs web lain.

Klik-Melalui Rasio atau RKPT – Proporsi pengunjung yang mengklik situs Web pedagang. Bangsa

ClickBank – produk digital pasar dan jaringan afiliasi menawarkan online penagihan dan jasa pemasaran.

Cloaking – Seorang afiliasi menghubungkan kode.

Komisi – Dikenal sebagai fee referensi untuk menghasilkan penjualan atau arahan.

Co-branding Jati Diri – Di mana afiliasi dapat menyertakan logo mereka sendiri dan / atau warna pada situs merchant.

Kontekstual Link – link afiliasi Penempatan dalam teks terkait.

Konversi – Ketika seorang pengunjung situs Jati Diri Bangsa untuk melakukan pembelian ia bertobat dari pengunjung ke pembeli dan ini disebut konversi.

Tingkat Konversi – Percentile yang mengkonversi pengunjung menjadi pembeli.

Cookie – Informasi yang dikirimkan oleh Web Server ke Browser perangkat lunak dan dipertahankan untuk penggunaan masa depan

Biaya per Akuisisi – Jumlah yang dibutuhkan harus dibayarkan kepada pelanggan.

Biaya Kebangsaan per Klik – Jumlah yang dibayarkan kepada perusahaan ketika seorang peselancar klik pada daftar.

Kreatif – alat promosi yang digunakan oleh pengiklan gunakan untuk menarik pengguna.

Cross-menghubungkan – Menghubungkan berbagai domain dengan satu sama lain untuk meningkatkan popularitas mesin pencari.

Disclaimer – Dokumen ini menetapkan persyaratan dan ketentuan untuk informasi yang digunakan dalam situs Mengembalikan Jati Diri dan digunakan dalam kasus pelanggaran hak cipta.

Domain Nama – nama unik yang diberikan untuk mengidentifikasi sebuah situs Internet.

Pintu Page – Yang dimaksud dengan jembatan halaman halaman entri halaman gateway dan portal atau portal berimprovisasi halaman penempatan mesin pencari.

Pengesahan Surat atau surat promosi – produk resmi ulasan untuk menjelaskan manfaatnya.

Email Link – The affiliate link yang menghubungkan dengan situs merchant.

EPC – Istilah yang digunakan oleh Komisi Junction jaringan afiliasi.

Eksklusivitas – Sebuah perjanjian yang membatasi afiliasi dari mempromosikan produk-produk pesaing lain

Forum – komunitas online untuk membaca dan posting topik dan komentar dari kepentingan bersama.

Hit – Ini adalah satu permintaan dari satu item untuk browser web.

Hypertext Markup Language atau HTML – bahasa dasar yang digunakan untuk membuat halaman Web.

Lifetime Komisi – Referensi untuk retensi pelanggan seumur hidup.

Merchant – bisnis marketer Bangsa yang menjual barang atau jasa.

Multi-Level Marketing atau MLM – Ini juga disebut Network Mengembalikan Jati Diri Bangsa Marketing dan mencakup proses rumit dari berbagai tingkat pengecer distributor dll

Niche Marketing – Pemasaran program yang berfokus pada segmen pasar tertentu.

Bayar-Per-Klik – Sebuah model iklan di mana pengiklan hanya membayar bila iklannya diklik oleh calon pelanggan sambil berselancar net.

Bayar-Per-Lead – The program afiliasi di mana afiliasi mendapatkan komisi untuk setiap lead yang dihasilkan melalui dia.

Bayar-Per-Sale – Afiliasi program dimana komisi untuk setiap penjualan yang disediakan.

Reciprocal Linking – Bertukar link dengan website lain untuk mendapatkan popularitas mesin pencari.

Berulang Komisi – Mendapatkan komisi penjualan awal dan selanjutnya pembelian Kebangsaan untuk produk tertentu.

Merujuk URL – URL yang mengarah ke situs Anda.

Search Engine Optimization – Satu set kegiatan yang dilakukan pada kode situs dan konten untuk meningkatkan peringkat mesin pencari. Beberapa kegiatan SEO tidak dilakukan pada link situs seperti bangunan dan artikel pemasaran.

Super Afiliasi – utama atau dari afiliasi bertanggung jawab untuk menghasilkan hampir dari pendapatan dari program afiliasi apapun.

Target Pemasaran – Pemasaran produk atau jasa yang dilakukan berfokus pada segmen pasar tertentu atau kelompok pelanggan.

Pelacakan Pihak Ketiga Perangkat Lunak – Perangkat lunak yang digunakan untuk melacak dan merekam kunjungan ke situs Web Anda. Perangkat lunak ini terletak di server selain di mana situs-host.

Dua-Tier Program – Ini adalah jenis program afiliasi mengembalikan jati diri bangsa dimana komisi yang diterima oleh afiliasi ketika webmaster membeli atau mendaftar program yang didukung oleh mereka.

Throwing in some good old Americana Rock complete with long feedback endings.

Download the episode HERE

Music in this episode:

- Forgive Me By Allen Thompson
(from 26 Years)
www.Myspace.com/AllenThompsonMusic

- Paper Match AND Gnawbone by Will Scott
(from Gnawbone)
www.WillScottMusic.com

- Shotgun AND Hard Road by The New Relics
(from Monongalia)
www.TheNewRelics.com

- She’s Like A Song AND Never Know by Patty Hurst Shifter
(from Too Crowded On The Losing End)
www.PattyHurstShifter.com

- Another Wasted Year AND Ramble Still by Possum Jenkins
(from Collection Of Bad Habits)
www.PossumJenkinsBand.com

- Electric Nights AND Glimmer In The Gutter by The Allendales
(from Low Morals & High Standards)
www.Myspace.com/TheAllendales

- Soul AND Shame by Marah
(from Float Away With The Friday Night Gods)
www.Marah-USA.com

- When Easy Street Gets Hard To Find AND These City Lights Shine by Glossary
(from How We Handle Our Midnights)
www.Glossary.us

- Like A Luminous Girl by Mike Doughty
(from Golden Delicious)
www.MikeDoughty.com

THE AMERICANA ROCK MIX IS NOW ON FACEBOOK!

This episode is sponsored by Eastbay.com and Footlocker.com. Use these promo codes while checking out to utilize them:
Code #1: AFARMX15 – 15% OFF ANY ORDER AT WWW.EASTBAY.COM

Code#2: AFARMX20 – 20% OFF ANY ORDER OF $75 OR MORE AT WWW EASTBAY.COM

Code #3: AFARMXFL – 15% OFF OF ANY ORDER AT WWW.FOOTLOCKER.COM

NOW BUY MERCHANDISE. Shirts, stickers, mugs, etc. CHECK IT OUT HERE!

E-Mail: Von@AmericanaRoots.com

Voice Mail: 314-479-3051

Website: www.AmericanaRoots.com

Twitter: www.Twitter.com/ARockMix

junk sick

[adjective]

1. (slang) Of or pertaining to the nausea sometimes suffered by the user of a narcotic the following day, or after the effects of the drug begin to wear off.
   • “I checked into the hospital junk sick and spent four days there …” – William S. Burroughs, from The Yagé Letters, 1953
2. (slang) Of or pertaining to withdrawal symptoms when referring to the use of narcotics, often having flu-like symptoms.
   • “… a few old relics from hop smoking times, spectral janitors, grey as ashes, phantom porters sweeping out dusty halls with a slow old man’s hand, coughing and spitting in the junk-sick dawn …” – William S. Burroughs, from Naked Lunch, 1959

FOCUS: INTERACTIVE TV

By: Chris Conderino, EVP, Director of Planning, Mercury Media New York City

Interactive TV has been bantered about for the last 10 years and seemed no more likely than beaming up to the Starship Enterprise.  Suddenly it’s all over the trades, with every sector of the advertising business either prognosticating on its future or building it.  As with any new advancement there are new words that describe new processes or redefine and expand the definition of common terms.  For example, “video” has replaced “programming” as the term for moving pictures with sound.  And “TV” has become a “channel” or “platform” rather than the only medium to use channels.

This collection of “interactive TV” terms should help you get started and ready for the new frontier.

Addressable – Term used to describe the ability to send content to an individual household.  Privacy issues slowing current proliferation.

Authentication – Verifying consumer as a content subscriber in order to allow them access to programming.  Intended to maintain content rights and protect ad revenue models.

Broadband – Digital cable, fiber-optic Telco’s and internet access.  Satellites are not broadband.

CAM – Community addressable messaging.  Future goal of ITV, when messages can be delivered at the HH/STB level.

Click-to-Call/Buy – Using the remote control to request a call from the marketer or make a purchase.

Content – Programming, commercials (SForm/LForm) … everything is “content”.

Custom Versioning – Create various versions of commercial messaging with the intention of trafficking them to unique, targeted viewers based on interest and consumer behavior.   Ideally used when “addressability” is achieved.

Digital Homes – Homes that receive their TV content from a set-top-box or specialized device that transmits from a web connection.  Homes that utilize a “digital receiver to convert “analog” frequencies are not “digital homes”.

Direct Tune – Message on the overlay to tune to an OnDemand or VOD unit for more info.  I.e. Tune to Ch 223 to see brand videos.

Dynamic Ad Units (DAU) – Advanced interactive creative units that serve additional information or entertainment i.e. gaming, geo-targeting, sweepstakes entry.  Like “rich media” online.

EBIF – Enhanced TV binary interchange format.  Standard software to enable interactivity for all set-top-boxes (STB) regardless of manufacturer.

Electronic/Interactive Program Guide (EPG/IPG) – Focus is on advancements that will provide better search tools for viewers.

Head End – The closest distribution point where a cable system transmits content to its subscribers.

IPTV – Acronym for “internet protocol TV”.  Future ability of the TV set-top-box to interface with the web like a modem, access content and achieve 2-way communications with the web.

MAC Address – Media access control address.  Like a computer IP address, it’s the unique identifying code given by the manufacturer for your set top device.

Microsite – Custom landing page.  Also refers to a custom channel or marketplace on TV.

MSO – Multiple systems operator.  Companies that own and operate a number of individual cable systems in the US.  Over 2,000 cable systems are owned by 7-8 MSO’s including Comcast, Time Warner, Charter, Cox, Cablevision and Bright House.

Multi-screen – For interactive marketing, usually refers to the three interactive video mediums, TV, Web and Mobile.

OnDemand – Refers to a consumer-driven action in which programming or commercial content is served and viewed upon request.  Also refers to a range of channels on a cable system designated for requestable commercial content.

Overlays/”Bugs” – Visual baseline pop-ups added to a TV commercial  reflecting the call-to-action prompts with instructions on how to use the remote for interactivity.

“Pay-for-Play”/Free TV – Viewers option to pay for programming to eliminate commercials or watch for free with commercials.  Free option should disable Fast Forward.

Polling – Consumer surveys using the remote control to capture response.  Queries on anything including brand preferences, buying behaviors, political attitudes and more.

RFI – Request for information, coupons, and samples.  Respondent opts-in and fulfillment is sent to subscriber account file.

Set-Top-Box (STB) – The predominant TV device that receives all video content and stores DVR programming.

Static ad units (SAU) – Static overlay units that a viewer can respond to without changing channels or viewing content.

Subscription Model – Used to monetize the proliferation of video content across all media platforms.

T-Commerce – Television commerce transacted interactively.

Telescoping (Power :30) – Direct link from a short form unit to VOD, long form content.

Tru2way – aka “IPTV”.  Java-enabled, IP-addressed, set-top-box, that will enable hyperlinking with the web and return communications.

“TV Everywhere”- Multi screen distribution of content to aggregate viewers and fulfill their expectations of viewing content On Demand.  Usually involves TV, Web and Mobile.

TXT-to-Order/Connect with TSR – Using a mobile phone prompted by a TV call-to-action to text an order or request a call from the marketer.

Video – General word for “content” delivered through various media services including broadcast, cable, satellite, telecom and web, across all lengths and formats from user-generated clips to full-length movies.

VOD Advertising (pre, mid, post-roll) – Advertising positioning during a VOD program airing.

Widgets/”Apps” – On-screen icon that links to an interactive application.

Chris Conderino is Executive Vice President and Director of Planning for Mercury Media where she is responsible for growing the agency’s strategic planning capabilities to support all client industries and business units, developing and growing custom services for the agency’s corporate clients and developing the agency’s Interactive TV capabilities.  Before joining Mercury Media, Chris launched three full service media departments within creative agency shops and two direct response companies including TBS Direct and Zenith Optimedia Direct, where she was responsible for $600MM in billings.

Contact her at cconderino@mercurymedia.com

Today, I was gratified and embarrassed to read a lengthy review of our book recently published in the Journal of Scholarly Publishing.

There was much to be pleased about in this review by Steven E. Gump, not least this comment about our introduction:

The opening chapter offers a behind-the-scenes look at the various players in the publishing industry and a brief but particularly fascinating section on the state of the global academic book industry (15–9). This chapter should be required reading for all aspiring academic authors.

and this about the importance of (self-) promotion:

One way in which this book stands out from other academic writing guides is that it describes how academic authors can themselves add value by actively promoting their books (chapter 10): ‘you should not leave everything to the unseen multitudes in the [publisher’s] marketing department who are working hard to push your book to the market. As an author, you should get actively involved by creating a corresponding pull ’ (160, original emphases). True, such ideas are not new; but I am pleased to find them receiving such in-depth coverage and attention in a book for academic authors.

But Steven E. Gump is also known for being a stickler for consistency. Here, sadly, he detailed far too many instances in which a word was spelt this way here, that way elsewhere, commas wandered a bit, etc., etc. He’s right; these errors shouldn’t have slipped through. Like all authors, I wanted a perfect book and (as usual) we didn’t quite get there. The final comment, then, is probably fair:

Textual inconsistencies aside, though, I recommend this book for academic authors, especially those in the humanities or social sciences, wanting an insider’s view of academic book publishing in the early twenty-first century. For first-time authors, reading this book will clarify a complicated, lengthy process that is only beginning when the manuscript is finished. Authors will be reminded, too, that, despite hurdles encountered along the way, ‘everyone in the academic book industry … is there for the express purpose of making the most’ of their manuscripts–of making each book accepted for publication a success (19). Just be sure to do as the authors say, not necessarily as they do.

Quite. And I’m quite sure that – given how most of my posts seem to be written before dawn – Steven E. Gump would find many more errors strewn through this blog, too.

Nile and Winston demonstrate the Shoulder Stand from “Day Two,” until an inopportune volley of foam darts rains havoc.

Dear Pilobolus,

How do the dancers remember all the moves that they do on stage?

–Barbara H.

Dear Barbara,

Some dance forms, ballet and tap for instance, have terms for each “move” that a dancer does, like a plié or a toe drop.  (There’s a really cool online glossary of ballet terms with video here.)  As you know, in our dance studio we like to “reinvent the wheel” when we create movement, and as such we name the new moves as well.  We use the names as mnemonic devices to help ourselves remember the moves, but also to make it easier to communicate to each other about the movement, especially if we’re giving notes or corrections.

For instance, it is a lot easier to say, “Can you lift your shoulder to hold me in place during the man-o-war?” instead of “Can you lift your shoulder to hold me in place during that move where you and the two other guys run around in a circle and lift me and the two other girls?”

Check out our Pilobolus Glossary, where we show and explain moves from our vast repertoire!

–Pilobolus

The man-o-war from "Aquatica"

Measuring Thermal Resistance

R Factor (or R Value) is used in the construction industry to measure thermal resistance.  Under uniform conditions, it is the ratio of the temperature difference across an insulator and the heat flow per unit area.

More Simply Put

Basically, the bigger the R Factor the better an insulator is at keeping the heat in your home during the winter, and the cool air conditioning in during the summer.

Eco-Friendly Energy Savings

Therefore, any insulator that has a superior R Factor will give you significant savings on your energy bill, not to mention the positive effect on our environment.

Various R Factor Measurements:

Brick – 0.2

Most Hardwood – 0.71

Single Pane Regular Glass – 0.85

Hard Coat Low-E Insulated Glass – 2.45

Hard Coat Low-E Insulated Glass with Argon – 2.75

Danmer’s Thermalite Custom Shutters – 3.0

To Learn More

To learn more about R Factor and how proper insulation can save money and the environment, browse the U.S. Department of Energy’s website.

Andy and Annika have fun demonstrating the Big Sit from “Day Two.”  Sometimes also referred to as the Queen Sit.