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Blogs about: Go Corporate

AshleyMadison.com pitches creative to a tee

adamfox wrote 2 weeks ago: With apologies to golf metaphors, adulterous dating site has successfully launched a full-on marketi … more →

Tags: Big Government, ashleymadison com, pitch around the creative, TTC

This is just friggin' amazing

adamfox wrote 10 months ago: One of my Alma Maters, Humber College, has hit the PR payload when four students built a radio and m … more →

On transparency and authenticity...

adamfox wrote 1 year ago: I lose. For not contributing nearly enough to this precious weblog. But while the hours in a day see … more →

Tags: mediascapes, credibility, Transparency, media, Authentic Media, ethics, Disclosure, public's populist principles

Finger Lickin' Good Proactive

adamfox wrote 1 year ago: So you think you’ve finally run out of ideas for proactive media relations? Sure you’ll … more →

Tags: KFC, proactive

iPhones and iBasketball

adamfox wrote 1 year ago: Rogers and the iPhone. iPhone and Rogers. A match made in… well… Canada. Here’s th … more →

Tags: Date For The Social, iPhone, Veritas, Touchdowns & Fumbles, Rogers

Beckham jersey ruins friendship

adamfox wrote 1 year ago: David Beckham, moderately famous for playing soccer and extraordinarily famous for inexplicable reas … more →

Tags: David Beckham, MLS, fun uncles, doing everything you can

Scrabulous talk keeps scoring

adamfox wrote 1 year ago: CBC Radio’s excellent Spark takes up the Scrabulous issue and comes to many of the same conclu … more →

Tags: Date For The Social, Scrabulous, cbc radio, SPARK

Personal Correspondence + The Internet = Public Correspondence1 comment

adamfox wrote 1 year ago: One of the responsibilities for many corporate communication professionals is to handle response fro … more →

Tags: Date For The Social, Corporate Communications, monster, Personal Inquiries, Forums

No Crossing The Blog Line

adamfox wrote 1 year ago: Apologies all around for not posting this week. Sometimes life happens. Mark Cuban, the polarizingly … more →

Tags: mediascapes, Date For The Social, NBA, journalists vs. bloggers, Mark Cuban

Student faces expulsion for Facebook study group

adamfox wrote 1 year ago: Interesting and troubling story coming out of Ryerson University about an engineering student who is … more →

Tags: Date For The Social, Streducation, facebook, Social Media, ryerson university, Expulsion

Obay Buzz Goes Offish

adamfox wrote 1 year ago: It’s tricky (tricky, tricky, tricky) pulling off an “It’s Coming…” cam … more →

Tags: Go Agency, Date For The Social, Streducation, Integration, obay, Colleges Ontario, Education, It's coming, Torontoist

"The Big Game" Advertisers Win Big with Earned Media

adamfox wrote 1 year ago: If you remember, it’s called “The Big Game” of course, because the NFL cried trade … more →

Tags: mediascapes, Super Bowl, Super Bowl Ads, Pepsi, Budweiser, cision, paid media vs. earned media, sports metaphors, The Big Game

Why promote the product when you can promote the business model?2 comments

adamfox wrote 1 year ago: Spanish apparel retailer Zara is changing their business model, incorporating more just-in-time merc … more →

Tags: zara, Wall Street Journal, Investors

NBA Slam Dunks With Social Media1 comment

adamfox wrote 1 year ago: At summer camp we used to call the thrice-a-season dances, “socials.” As kids, we’ … more →

Tags: that's entertainment, Date For The Social, NBA, Social Media, Summer Camp, YouTube, Jamario Moon, Chris Bosh, All Star Game

Marketing and PR: Not ready to make nice?2 comments

adamfox wrote 1 year ago: After reading an insightful post on Gary Schlee’s blog about the increasingly cozy relationshi … more →

Tags: Go Agency, Gary Schlee, Marketing and PR, Relationships, Integration, Marketing Mix

Microsoft bids $44.6B for Yahoo -- Mark Zuckerberg take note

adamfox wrote 1 year ago: AdAge (and the rest of the known universe) reports that the house that Bill built is ready to buy ri … more →

Tags: Microsoft, Yahoo, Analysts, stakeholder relations

Brady admits injury, realizes there are no secrets in football1 comment

adamfox wrote 1 year ago: Quarterback Tom Brady of the Super Bowl-bound and undefeated New England Patriots finally admitted h … more →

Tags: Good In A Crisis, Tom Brady, New England Patriots, Rumours, Employee Communications, Media Relations

How crises are like rabies

adamfox wrote 1 year ago: Wikipedia lists the initial symptoms of rabies as including: paralysis, cerebral dysfunction, anxiet … more →

Tags: mediascapes, Good In A Crisis, Toronto Humane Society, Dr. Flea's, Crisis Communications, rabies

Marketing music in 2008: Go integrated or go home (and download the songs for free)

adamfox wrote 1 year ago: I’ll admit that I am unfamiliar with the music of Mars Volta. But I couldn’t help taking … more →

Tags: that's entertainment, Mars Volta, Universal, USB keys, Cd Releases, Integrated campaigns, phrases that make me shudder


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