Tags » Go-to-Market

Delivering a good commercial - "The making of" could be more impressive than the end result

“Lets get started something special for this precious day”

A recent TVC I saw was “Shoot my best” by Canon

The idea is simple yet brilliant:  “Shoot my best” for the passion of taking a good photograph at all cost – with this, Canon is able to provide you with the necessary equipment to aid you on this path. 69 more words


#3 Compare your game to the existing possibilities in the same category.

▪  Is there any game that is strictly superior to the vision you have for your game?

There are a lot of similar Tower Defense games in the market I’m developing my game for.

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#1 Describe the type of player that’ll enjoy your game. And who won’t.

As I said in the Marketing 101 post I´ll layout 8 steps to create a simple Marketing Plan for launching a game, so here it´s the first: 138 more words


How to Pitch your game as a Business Plan

We know all developers love making games because they are a fun, challenging and rewarding endeavor to take part in. The thing is, you might want to pay the bills while you’re at it. 774 more words


The Definition of Marketing

Let’s break it down.

A purchase requires that you make a desired product available to an appropriate customer at the right time and at the… 578 more words