Tags » Go-to-Market

Phones4U: An Ecosystem That Didn't Work

The #Phones4U demise came as a bit of a shock to the UK mobile phone consumers. Until recently it was a major retailer for the big 4 networks (#3, #EE, #O2 and #Vodafone). 219 more words

Go To Market

Decentralised Decision Making: Impact on Innovation

Evidence suggests that decentralised firms are more innovative and that decentralisation is a function of geography and markets.

How much does the industry you’re in shape the structure of the company that you operate? 554 more words

Corporate Development

Always Be Qualifying

Wait!!! We didn’t win the deal. Wait!!! You decided to go with another Vendor!!! I thought we had agreed that we were doing this. I thought we had this locked up. 1,263 more words

Chris Turnley

AND launches its 50th exclusive brand store in Hyderabad

The contemporary, western wear brand, AND, achieved a significant milestone, as the brand celebrates the launch of its 50th store at Forum Sujana Mall, Hyderabad. Established in 1998, AND, was the first Indian brand to offer urban Indian women, global designs in sophisticated, elegant silhouettes and fashion forward styles. 239 more words

News & Analysis

The End of Automated Content Marketing – The Birth of Marketing 3.0

Legend has it that Joe Kennedy knew it was time to get out of the stock market before the crash of 1929 when he received a stock tip from a ‘shoe shine boy’. 662 more words

Content Marketing

Diageo opens iconic Johnnie Walker House at Mumbai airport for luxury scotch lovers

Following the success of the JOHNNIE WALKER HOUSE launches in Beijing, Shanghai and Seoul, Diageo has extended the brand to Mumbai in India and Taipei in Taiwan to build the market for luxury scotch drinkers in the country. 411 more words

News & Analysis

Arvind forays into e-commerce with custom clothing brand Creyate

Arvind Internet Ltd (AIL), a start-up by the Arvind group, is all set to take a plunge in the bubbling e-commerce industry with its online custom clothing brand Creyate. 499 more words

News & Analysis