Tags » Go-to-Market

C-Suite Conversations: The Blame Game

Several conversations over the past week with top-level executives has me thinking – and thinking hard – about what is often broken in sales, marketing and business. 597 more words

Takeaways from "Five Reasons Not to Raise Venture Capital"

I just read a very insightful article entitled “Five Reasons Not to Raise Venture Capital,” written by Rachel Chalmers, a technology industry analyst, former journalist and current principal with… 405 more words

How A String Can Build Your Business

“Listen to the mustn’ts, child. Listen to the don’ts. Listen to the shouldn’ts, the impossibles, the won’ts. Listen to the never haves, then listen close to me… Anything can happen, child.

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Gourmet food brand Tify enters market through Reliance Retail

Seeing how Indian consumers are taking to international tastes, Global Green Group owned gourmet food brand Tify is looking to enter Indian kitchens soon. The company has tied up with Reliance Retail to sell across the country. 301 more words

News & Analysis

“Short cuts make long delays.” ― J.R.R. Tolkien, The Fellowship of the Ring

In recent conversations with CEOs, marketing executives and sales leaders of technology companies, one of the topics that often comes up is the ever-increasing insight that marketing automation, CRM and sales enablement solutions provide.

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Step 10 – Review, Learn and start a new cycle

I personally believe in being rather lean and agile and delivering useful content as fast as possible subject to quality constraints. I also hate overblown reviews and negative critique. 414 more words

Go To Market

Step 9 – Tune it all up

Most small companies never get totally in control of their marketing and social infrastructures. How many people can say that they track users to their sites, automate appropriate offers to them and keep a history of interactions via social media, Salesforce and automated marketing; and at the same time are confident that their content is well ranked in all the various web locations that it appears? 832 more words

Go To Market