Tags » Go-to-Market

The Value Onramp

A company’s value proposition forms the core of its identity, reason to be, and future potential. But having a clear and compelling value proposition is just the beginning. 1,008 more words

The countdown to launch

Many times, the variables can seem overwhelming when launching a new program or product. Who do we need to reach out to? Who will buy our product? 399 more words


Minimum Viable Product in a nutshell: Incremental Steps of Usefulness

A great graphic to get the key point of a Minimum Viable Product (MVP) across.  An MVP is incremental steps of usefulness.  The top picture is not useful until the car is complete.   93 more words

Go To Market

Freemium Go To Market Strategy

The freemium business model for software as a service (SaaS) applications has been available for almost as long as SaaS. It’s a product go to market strategy that has many benefits. 1,074 more words

Go To Market

Phones4U: An Ecosystem That Didn't Work

The Phones4U demise came as a bit of a shock to the UK mobile phone consumers. Until recently it was a major retailer for the big 4 networks (3, EE, O2 and Vodafone). 220 more words

Go To Market

Decentralised Decision Making: Impact on Innovation

Evidence suggests that decentralised firms are more innovative and that decentralisation is a function of geography and markets.

How much does the industry you’re in shape the structure of the company that you operate? 554 more words

Go To Market

Always Be Qualifying

Wait!!! We didn’t win the deal. Wait!!! You decided to go with another Vendor!!! I thought we had agreed that we were doing this. I thought we had this locked up. 1,263 more words

Chris Turnley