Blogs about: Go To Market
Featured Blog
Aquatabs – the Hybrid Social Distribution Model
Aquatabs – the Hybrid Social Distribution Model Last month I spoke to Michael Gately, Marketing Director of Medentech. The company is well known for its Aquatabs brand of rapidly dissolving tablets. … more →
The Supply Chain Lab
THE GREAT WAVE OFF KANAGAWA Katsushika Hokusai 葛飾北斎 1831
scenario2 wrote 1 day ago: 1831 Fractal in Japan: GREAT WAVE OFF KANAGAWA THE GREAT WAVE OFF KANAGAWA Katsushika Hokusai 葛飾北斎 1 … more →
Aquatabs – the Hybrid Social Distribution Model
Tielman Nieuwoudt wrote 2 weeks ago: Aquatabs – the Hybrid Social Distribution Model Last month I spoke to Michael Gately, Marketing Dire … more →
Two-tier distribution in emerging markets - telecom and electronics
Tielman Nieuwoudt wrote 1 month ago: What is a two-tier distributor? They buy from manufacturers and sell to resellers. What are their co … more →
Will ESPN's new local strategy succeed?
— 2 comments
Alan Hart wrote 4 months ago: Image via Wikipedia The New York Times is reporting that ESPN is rolling out their local site experi … more →
Why something for someone is better than everything for everyone
— 2 comments
yoavdembak wrote 4 months ago: Malcolm X said that if you don’t stand for something you will fall for anything and this stand … more →
Guinea distribution
— 2 comments
Tielman Nieuwoudt wrote 5 months ago: Guinea Conakry has seen better days. Political instability and an uncertain economic outlook have no … more →
Successful Sales Strategy
scenario2 wrote 6 months ago: Strategy has often been confused with theory or as an intellectual excercise or even worse, somethi … more →
Focus on solutions
Elaine Bresnick wrote 6 months ago: People sometimes use the term “market” when they really mean “technology”. For small businesses, dif … more →
New brand in down market: Hilton launches Denizen Hotels
— 2 comments
Alan Hart wrote 8 months ago: Image via Wikipedia Just received an email from Hilton that states they have launched a new life sty … more →
product tipping point and the snuggie
— 2 comments
Zack Gonzales wrote 9 months ago: Why is the Snuggie experiencing such breakthrough success? Facebook users comment on the photos of t … more →
The Snuggie of " _____"
— 1 comment
Zack Gonzales wrote 9 months ago: In marketing and PR, when a new product or service is released you oftern hear about it in comparati … more →
Blogs and Profit
scenario2 wrote 9 months ago: Three good reasons why we connect Blogs and Profit; Google MSN and Yahoo, and this is how to Profit … more →
Key distribution issues in emerging markets - Updated
— 3 comments
Tielman Nieuwoudt wrote 9 months ago: Channel strategy – companies must map out a clear channel strategy and identify which channel the se … more →
why do customers buy?
scenario2 wrote 11 months ago: There is a big problem out there as customers know how to use products better than manufacturers or … more →
Persona Expertise
scenario2 wrote 1 year ago: Scenario2 was created to illustrate the value of multiple perspectives and this post will explore th … more →
Key go-to-market partners are extending their payment terms - what is the cost to vendors and how much extra cash is required?
— 1 comment
viaintblog wrote 1 year ago: Last week Tesco announced that it was extending its payment terms to non-food suppliers by one month … more →
Persona or Avatar --either way the wrong choice is fatal!
scenario2 wrote 1 year ago: Here are 2 seemingly innocent sentences that are fatal to marketers, analysts and developers alike: … more →
What marketers don't want you to know about Persona Behaviour!
scenario2 wrote 1 year ago: Marketing is an interesting profession, a mixture of art and science like any other, full of differe … more →
Shape your Future!
scenario2 wrote 1 year ago: The future is the intersection of people and stories and we can wait to see what the future brings o … more →
