Tags » Go-to-Market

So you want to kick SaaS?

SaaS is one of the most beautiful business models out there. At BVP, we have been extremely bullish on it and have probably one of the largest portfolios of SaaS companies out there. 465 more words

Startup

Buy from Flipkart on the Yahoo homepage

Since online shopping is the trend in the digital space today, Yahoo and Flipkart have tied up to improve their consumer engagement. Under this partnership, Yahoo will host a gateway to the Flipkart.com marketplace directly on the Yahoo India homepage.   278 more words

News & Analysis

Be direct, Sell direct

Israelis are known to be direct, so why not sell that way?

One of the first things I noticed since moving back to Israel is that many of the early stage startups we meet have a similar GTM strategy: Sell via channels or OEMs (in addition to some direct sales). 486 more words

Startup

The Value Onramp

A company’s value proposition forms the core of its identity, reason to be, and future potential. But having a clear and compelling value proposition is just the beginning. 1,008 more words

The countdown to launch

Many times, the variables can seem overwhelming when launching a new program or product. Who do we need to reach out to? Who will buy our product? 399 more words

Communications

Minimum Viable Product in a nutshell: Incremental Steps of Usefulness

A great graphic to get the key point of a Minimum Viable Product (MVP) across.  An MVP is incremental steps of usefulness.  The top picture is not useful until the car is complete.   93 more words

Go To Market