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With restrictions on organic social media, it's time to pay attention to the paid kind

Paid social media often takes a back seat to other digital marketing efforts, such as display advertising or search engine marketing. Many businesses view it as ineffective or somehow unworthy of their time and resources, possibly because it’s not likely to generate immediate sales or because messages via this platform could be reaching audiences at any stage of the buying process. 826 more words

Entrepreneur

Google AdWords Assure Visibility of Your Website

Ad Words is an advertising service by Google for different businesses willing to display their ads on Google. The Ad Words program enables businesses to keep a budget for advertising and only pay when the add is clicked.  309 more words

Adwords for Students [Kickstarter Project]

I’m super excited (and a bit nervous) to announce that I have just launched a Kickstarter campaign to fund my new project – an online course called  116 more words

Marketing

3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc., found in AdWords to see more deeply how campaigns are impact other media and paid search user behavior. 461 more words

Search Engine Marketing

Use canonical URLs

Found this information and it might help others.

The source if form the all mighty Google.

Many sites make the same HTML content or files available via different URLs. 908 more words

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