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Social Media Monitoring and Social CRM

Social Media Monitoring:

Also known as Social Media Measuring, SMM is when you monitor social media sites to find out what’s trending online.  Why is this important?   254 more words

Social Media Marketing

Passing the Google Analytics Individual Qualification (GAIQ) in 2 Weeks?

That is totally possible. I did that. But I did have 2-year experience on Google Analytics. I highly recommend you complete all the video learning on Google Analytics Academy and then start working on some prepare tests. 462 more words

Google Analytics

Cleaning URL Data in PowerShell

As a analyst working within the marketing world, most of the data that I see includes URLs. In fact, much of the data is focused on URLs. 563 more words

Tools

Great Business Resources To Check Out This Week By Harper Roark

1. “8 Steps to Effective Content for Social Media” – If we want to convert new contacts into new customers, we cannot merely create informative content about our brand.  535 more words

Social Media

Don't panic! Google Analytics trades 'Visits' & 'Visitors' for 'Sessions' & 'Users'

Google Analytics has modified some key reporting terms, and everyone is trying to figure out what the heck it means.

Without fanfare, the company changed “Visits” to “Sessions.” And the “Visitors” web metric and “Active User” app metric are now “Users.” 322 more words

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