Tags » Google Analytics

Visualise the (digital) user journey - step away from the screen and get it on the wall!

I’ve spent some time recently on user journeys and thought I’d share some best practice. User journey mapping isn’t something new, it is something fundamental when understanding your user. 828 more words

Google Analytics

Kick up sales in your website by GOOGLE ANALYTICS

Digital marketing is such a fun topic that I’ve ever studied. Could never image that the University provided a course such theoretical but more practical, it helped me look insight and understand of what marketers doing on the digital market. 678 more words

Removing a Manual Penalty from Google

We’re currently in a transitionary period in SEO, where the old rules are dead and a new era of SEO prevails. The problem is, many of the SEO tactics that used to get your website ranked at the top of Google can now actually hurt your rankings, often times resulting in a penalty against your website. 1,957 more words


Why Is Google+ (So Much) Better Than Facebook?

by Melandra
I have had (as have many of us) a social media account with Facebook since about 2006, when it was fairly new. More recently, when Google+ was in beta testing, I signed up with them, but it was only when I decided to sync all my social media and put Google Analytics on my website that I discovered the real advantages of using Google+ (and using Google+ over Facebook), which made me sit up and take notice. 847 more words

Google remains a fascinating company with a boring business

The numbers: Google reported quarterly revenue, less traffic acquisition costs, of $13.2 billion, in line with consensus estimates complied by FactSet. Net income of $2.8 billion, or $4.09 per share (using normal accounting standards) looks well below estimates. 166 more words