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Blogs about: Google Tv Ads

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New: Google TV Ads Campaign Builder

Tim Cohn wrote 1 month ago: The Google TV Ads blog has announced a new feature called Campaign Builder. From Google: What if you … more →

Tags: Google Adwords, How To Create A TV Ad, SpotMixer, Campaign Builder

Google Taps TiVo for TV Ad Data5 comments

Ryan Lawler wrote 1 month ago: Google (s GOOG) said today that it will improve the precision of its TV Ads system through a new dea … more →

Tags: CNN, Money Power, NYT Company News, SYN Straight News, tivo

Vid-Biz: Dr. Horrible 2, Ovation, Widgets

Chris Albrecht wrote 3 months ago: Dr. Horrible 2 and Joss Whedon Digital Studio on the Way? Sequel to the smash web series will likely … more →

Tags: Shows & Stars, Networks & Studios, Joss Whedon, Dr. Horrible, Magnify.net, VEVO, broadband TVs

Google TV Ads Can be an Affordable Alternative

Jacob Webb wrote 6 months ago: Can’t afford the price tag of a major TV commercial production but want to leverage the power … more →

Tags: promotion/ marketing

Vid-Biz: Google Upfronts, RealDVD, VOD Whodunit1 comment

Liz Gannes wrote 7 months ago: Google TV Ads Does Upfronts; in its first such push, the company gets agencies and advertisers to co … more →

Tags: Legal, Money Power, 4chan, Comcast, Hulu, RealDVD, YouTube

Will the Advertising Agencies survive?

MSN wrote 8 months ago: At least the media departments are in trouble: … more →

Tags: Uncategorized

Google to Connect TV Ads With YouTube3 comments

Chris Albrecht wrote 9 months ago: Looking to nab bigger advertisers, Google (s GOOG) is working to connect its TV Ads business with Yo … more →

Tags: Money Power, Hitlines, NYT Company News, CNN, SYN Analysis, YouTube, Google, Comcast, Ads

Google Cuts Radio, Newspaper Ads -- What about TV?3 comments

Liz Gannes wrote 10 months ago: Google (s GOOG) said today that it has cut its radio advertising program, Google Audio Ads. This fol … more →

Tags: CNN Big Tech, CNN, Money Power, NYT Company News, NYT Internet, SYN Straight News, Google Audio Ads, Google Print Ads

Advertise on TV, Google-style!

tedchandler wrote 11 months ago: Google does it again. If you like Google AdWords, and who doesn’t? They are now applying that … more →

Tags: Advertising Online, Online Video, TV Production, advertising, TV advertising, Tv-commercial

Hallmark, Google for TV Ads

Rakesh Raman wrote 1 year ago: Hallmark Channel, Google Sign TV Ad Agreement After its recent tie-ups with Harris Corporation and B … more →

Tags: Entertainment, Web market, Google, Bloomberg Television network, Harris Corporation, Hallmark Channel

Program targeting with Google TV

Will Scully-Power wrote 1 year ago: Google said it instituted new search technology today for the Google TV Ads Platform that will let a … more →

Tags: behavioural targeting, Google Ad Platform, Google TV

Why should we take Google TV Ads seriously?

Asad Rehman wrote 1 year ago: We, the people in the traditional media businesses, are strange creatures. Having been on top of 90% … more →

Tags: Audience Research, Delivery, TV, PVRs, DVR's, on demand TV, Google, audience measurement, IP-TV

Google Partners with Harris, COREMedia for TV Ads2 comments

Chris Albrecht wrote 1 year ago: Google today announced two deals that give its Google TV Ads users access to a pool of ad inventory … more →

Tags: Distribution, Hitlines, NYT Company News, NYT Internet, CNN, CNN Search, Coremedia, Google, harris

Harris with Google TV Ads

Rakesh Raman wrote 1 year ago: Harris will Work with Google for TV Ads Harris Corporation will integrate its media inventory servic … more →

Tags: Online Ads, Tech Business, broadcasters, Cable Networks, Cable system operators, Harris Corporation, media inventory

Google TV Ads Power Direct Response TV

ronperlstein wrote 1 year ago: Google has changed our world in many ways. Most of us now have Google tools on our desktop and many … more →

Tags: Infomercials, cost per order, Direct response TV, ron perlstein, infoworx perlstein, infoworx, Hawthorne Direct, chief media, Google TV

Personalisation... What took it so long?

Asad Rehman wrote 1 year ago: We based personalisation technology to deliver an experience unique to each user is not new. Amazon … more →

Tags: Delivery, Content, Apple TV, on demand TV, Personalisation, Bee TV, iTunes, Genius Itunes, ITune Genius

I will Google you my TV Commercial

Asad Rehman wrote 1 year ago: You have probably seen the recent news of NBC agreeing to let Google TV Ads sell some of its invento … more →

Tags: Reception, Delivery, Audience Research, on demand TV, Google, TV Ratings, audience measurement, NBC, Echo Star

ONLINE SERVICES/INTERACTIVE MEDIA

Marauder wrote 1 year ago: ONLINE SERVICES/INTERACTIVE MEDIA After last year’’s very public break up over pricing i … more →

Tags: ONLINE SERVICES/INTERACTIVE MEDIA, Apple, NBC, NBC Universal, Sci-Fi, USA Network, bebo, SEC Championship Game

NBC to Use Google TV Ads for Some Cable Nets7 comments

Chris Albrecht wrote 1 year ago: Google, which has been trying to get more than a toehold in the TV ad market, will start brokering t … more →

Tags: Hitlines, Money Power, Canoe, Google, NBC, Spot Runner


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