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	<title>got-milk &amp;laquo; WordPress.com Tag Feed</title>
	<link>http://en.wordpress.com/tag/got-milk/</link>
	<description>Feed of posts on WordPress.com tagged "got-milk"</description>
	<pubDate>Sat, 26 Dec 2009 19:24:51 +0000</pubDate>

	<generator>http://en.wordpress.com/tags/</generator>
	<language>en</language>

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<title><![CDATA[The Comfort Cup - Holiday Lattes and Hot Chocolate]]></title>
<link>http://anygivensundry.wordpress.com/2009/12/15/the-comfort-cup-holiday-lattes-and-hot-chocolate/</link>
<pubDate>Tue, 15 Dec 2009 18:43:01 +0000</pubDate>
<dc:creator>SundrySays</dc:creator>
<guid>http://anygivensundry.wordpress.com/2009/12/15/the-comfort-cup-holiday-lattes-and-hot-chocolate/</guid>
<description><![CDATA[Sundry&#8217;s comfort cup&#8230;orange spice hot chocolate. We&#8217;re actually getting some cold ]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p style="text-align:center;"><a href="http://anygivensundry.wordpress.com/files/2009/12/img_2338.jpg"><img class="aligncenter size-full wp-image-6004" title="My Hot Chocolate" src="http://anygivensundry.wordpress.com/files/2009/12/img_2338.jpg" alt="" width="472" height="629" /></a><em>Sundry&#8217;s comfort cup&#8230;orange spice hot chocolate</em>.</p>
<p>We&#8217;re actually getting some cold weather in the L.A. area this year.  Up in Acton, it&#8217;s getting down to the mid-20s and they&#8217;re shivering in the 40s in the San Fernando Valley at night. I&#8217;m looking for comfort food and I&#8217;m looking for it warm.</p>
<p>I went to <a href="http://www.yelp.com/biz/le-pain-quotidien-los-angeles" target="_blank">Pain Quotidien</a> on Melrose a couple of weeks ago to mix, mingle and sample holiday lattes whipped up by champion barrista <a href="http://www.youtube.com/watch?v=8vXZBLpjbxI" target="_blank">Heather Perry</a>.  The food and lattes were great, and it was nice to see people I&#8217;ve seen at other Got Milk events.</p>
<p>While I love a good coffee drink, it inspired me to treat myself to a fancy hot chocolate after dinner when I&#8217;m craving something sweet and not wanting to load up on calories.  This looks <em>way </em>more decadent than it is.</p>
<p>Sundry&#8217;s Orange Spice Hot Chocolate</p>
<p>12 ounces 1% or nonfat milk</p>
<p>2-3 Tbs. Trader Joe&#8217;s Midnight Moo Chocolate Syrup. [25-40 calories...it's sugar-free, fat-free and salt-free.  Your guess is as good as mine as to how they get it to taste so good.]</p>
<p>A few drops of orange extract, to taste</p>
<p>A few shakes of ground cinnamon, to taste</p>
<p>Light whipped cream</p>
<p>Directions: Heat the milk and chocolate in the microwave.  Add orange extract and cinnamon.  Stir well.  Top with whipped cream and a little more cinnamon for color.  [Add orange zest if you're having guests and want to really fancy it up!]</p>
<p>With nonfat milk 220-235 calories, with 1% milk 250-256 calories.</p>
<p>Curl up on the couch with a book, your sweetie, your pet or your kid.  It&#8217;s a nice relaxing evening drink.</p>
<p style="text-align:center;"><a href="http://anygivensundry.wordpress.com/files/2009/12/img_2319.jpg"><img class="aligncenter size-full wp-image-6007" title="Tres Leches" src="http://anygivensundry.wordpress.com/files/2009/12/img_2319.jpg" alt="" width="600" height="400" /></a><em>The Tres Leches Latte was my favorite.</em></p>
<p>Here&#8217;s the recipe for the latte listed above.</p>
<p>Tres Leches Latte</p>
<p>Ingredients:</p>
<p>8 oz. milk</p>
<p>2 tbsp. sweetened condensed milk</p>
<p>2 oz. fresh espresso or strong brewed coffee</p>
<p>4 oz. heavy whipping cream</p>
<p>2 tbsp. powdered sugar</p>
<p>To finish: whipped cream and maraschino cherry</p>
<p>Directions:  Combine whipping cream and powdered sugar and whip until forms stiff peaks. In a mug, combine freshly brewed espresso and sweetened condensed milk and mix well. Steam milk and pour on espresso.  Top with a scoop of fresh whipped cream and a maraschino cherry.</p>
<p>For more recipes, including the simple Pumpkin Spice Latte, the Holiday Peppermint Martini and more, check out <a href="http://www.gotmilk.com/#/recipes/" target="_blank">Got Milk/Toma Leche</a>.  Mmm.</p>
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<title><![CDATA[WOW]]></title>
<link>http://runmotherfuckerrun.wordpress.com/2009/12/15/wow/</link>
<pubDate>Tue, 15 Dec 2009 16:49:52 +0000</pubDate>
<dc:creator>runmotherfuckerrun</dc:creator>
<guid>http://runmotherfuckerrun.wordpress.com/2009/12/15/wow/</guid>
<description><![CDATA[Espero que a escrita da onomatopéia que denota um misto de espanto e admiração tenha sido entendida.]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Espero que a escrita da onomatopéia que denota um misto de espanto e admiração tenha sido entendida.</p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/YZ0x77RAOLE&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/YZ0x77RAOLE&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span></p>
<p>Esse é um dos melhores comerciais da década, segundo a <a href="http://www.bestofthe2000s.com/commercial-of-the-decade.html" target="_blank">Adweek</a></p>
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<title><![CDATA[Milk + LSD + Rock N Roll = Wtf?]]></title>
<link>http://pikoverpunch.wordpress.com/2009/12/12/milk-lsd-rock-n-roll-wtf/</link>
<pubDate>Sat, 12 Dec 2009 01:33:11 +0000</pubDate>
<dc:creator>Nathan Pikover</dc:creator>
<guid>http://pikoverpunch.wordpress.com/2009/12/12/milk-lsd-rock-n-roll-wtf/</guid>
<description><![CDATA[The Got Milk ad campaign has without a doubt been one of the most successful in history. For a while]]></description>
<content:encoded><![CDATA[The Got Milk ad campaign has without a doubt been one of the most successful in history. For a while]]></content:encoded>
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<title><![CDATA[Drove a Chevy to the Levy but the Levy was Dry]]></title>
<link>http://lettersfromkatherine.wordpress.com/2009/12/11/drove-a-chevy-to-the-levy-but-the-levy-was-dry/</link>
<pubDate>Fri, 11 Dec 2009 17:03:37 +0000</pubDate>
<dc:creator>grapes</dc:creator>
<guid>http://lettersfromkatherine.wordpress.com/2009/12/11/drove-a-chevy-to-the-levy-but-the-levy-was-dry/</guid>
<description><![CDATA[December 11, 2009 Dear readers, All is well. The Internet is back, and even though my own laptop is ]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p style="text-align:right;">December 11, 2009</p>
<p>Dear readers,</p>
<p>All is well. <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  The Internet is back, and even though my own laptop is nearing death (I swear it&#8217;s not a virus this time), I have hijacked my dad&#8217;s laptop to &#8220;do homework&#8221;.</p>
<p style="text-align:center;"><img class="aligncenter" title="lskdjfdskljf" src="http://12.media.tumblr.com/tumblr_kugi1oRbRy1qzl7pko1_500.jpg" alt="" width="500" height="486" /></p>
<p>I&#8217;ve been working hard on Got Milk?&#8217;s Battle For Milkquarious competition. It&#8217;s been exciting but at the same time&#8230;well, shall I just say this morning I had a nervous breakdown before French. But dealing with difficult people, unpreparedness, and legal issues is all practice for the future, right? And that keeps me afloat. That and the random bursts of glee I have in the middle of a shoot or during editing. Not much has turned out the way we planned, but I&#8217;m not too disappointed. If anything, I have disappointed by the lack of support I have gotten from some people and happily surprised by the generous amount of support from others.</p>
<p style="text-align:right;">Love,<br />
Katherine</p>
<p>P.S. I can&#8217;t wait to go holiday shopping!</p>
<p>P.P.S. Celine Dion cut her son&#8217;s hair. I guess it&#8217;s time to update my old dictionary on accordingtograpes.</p>
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<title><![CDATA[Through Hi-Res and AKQA to Diesel Global]]></title>
<link>http://lanasworkandinspiration.wordpress.com/2009/12/09/through-hi-res-and-akqa-to-diesel-global/</link>
<pubDate>Wed, 09 Dec 2009 15:55:22 +0000</pubDate>
<dc:creator>lanasworkandinspiration</dc:creator>
<guid>http://lanasworkandinspiration.wordpress.com/2009/12/09/through-hi-res-and-akqa-to-diesel-global/</guid>
<description><![CDATA[Last summer I had the pleasure of working with the lads at Hi-Res in planning of  the video-heavy an]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Last summer I had the pleasure of working with the lads at Hi-Res in planning of  the video-heavy and visually orgasmic <a href="http://www.whitegoldiswhitegold.com/index_wg.html">Got Milk? Rock Opera</a> site with Goodby Silverstein &#38; Partners in San Francisco and the <a href="http://www.dolcegabbana.com/dg/perfumes/the-one/woman/">Dolce and Gabbana &#8220;The One&#8221;</a> fragrance site. Good fun and great guys!</p>
<p><a href="http://www.whitegoldiswhitegold.com/index_wg.html"><img class="alignnone" src="http://www.wired.com/geekdad/wp-content/uploads/2009/09/gotmilk_whitegold.jpg" alt="" width="600" height="336" /></a></p>
<p>Then I went on to AKQA Nike team to localize the new <a href="http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/">Nike Running</a> site to 9 countries I believe. Working with a team of QA ladies and a number of publishers not to mention the jolly Nike team, this was a great experience!</p>
<p>Now I&#8217;ve moved on to and literally moved to <a href="http://www.diesel.com/" target="_blank">Diesel</a> HQ in Italy where all the magic happens. I have started as one of the two PM:s here at the Digital Marketing Department in November 09, we will be working across Diesel, Diesel Black Gold, Diesel Helmets, Intimates, Fragrances, Miami Hotel and Rosso Wines brands. My main focus is working with growing digital channels such as Social Networks, In-Gaming on a broader scale and reworking Diesel Cult..whats next?</p>
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<title><![CDATA[Research shows: strong bones come from jumping and veggies...but what about lifting weights and milk? (part 2)]]></title>
<link>http://egoscueportland.wordpress.com/2009/11/25/research-shows-strong-bones-come-from-jumping-and-veggies-but-what-about-lifting-weights-and-milk-part-2/</link>
<pubDate>Wed, 25 Nov 2009 17:40:55 +0000</pubDate>
<dc:creator>egoscueportland</dc:creator>
<guid>http://egoscueportland.wordpress.com/2009/11/25/research-shows-strong-bones-come-from-jumping-and-veggies-but-what-about-lifting-weights-and-milk-part-2/</guid>
<description><![CDATA[If you did not read part 1, find it here. Milk has been promoted as being good for just about every ]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><strong>If you did not read part 1, find it <a href="http://egoscueportland.wordpress.com/2009/11/24/research-shows-strong-bones-come-from-jumping-and-veggies-but-what-about-lifting-weights-and-milk-part-1/" target="_self">here</a>.</strong></p>
<p>Milk has been promoted as being good for just about every aspect of our health. The &#8220;Got Milk?&#8221; website claims milk&#8217;s health benefits include: reducing the risk osteoporosis, hypertension, and colon cancer; improving hair, skin and nail health; helps build muscle and strengthen bones; prevents cavities, improves sleep and prevents PMS symptoms. The National Dairy Council is even planning on spending up to $1 million dollars to keep chocolate milk in schools because &#8220;If there&#8217;s even a chance chocolate milk might get taken out of schools, that really can do more harm than good,&#8221; said Vivien Godfrey, CEO of the Milk Processor Education Program, the industry marketing group that developed the campaign with the National Dairy Council.</p>
<p><a href="http://www.huffingtonpost.com/hemi-weingarten/sugar-in-chocolate-milk_b_350355.html" target="_self">The problem</a> with chocolate milk is it contains over 6 teaspoons of sugar in a 8 oz serving. Doesn&#8217;t sound like much? Well it can add up to an extra 5 pounds of body weight over the course of a school year. Just what we need when we are already facing an obesity epidemic in our children! Watch this ABC video and you&#8217;ll get a great visual of how much sugar that really is! <a href="http://abcnews.go.com/video/playerIndex?id=9093429" target="_blank"> &#8220;Chocolate Milk: Is the Calcium Worth the Sugar?&#8221;</a></p>
<p><a href="http://en.wikipedia.org/wiki/Chocolate_milk" target="_self">Researcher</a> has also brought up the point that the sugar in milk increases calcium excretion. Sugar, when ingested turns into acid. To buffer the acids created by the sugar in milk the body releases alkaline buggering substances (calcium, magnesium, sodium, potassium, etc.) to restore the alkalinity of the body fluids. Drinking milk creates a negative balance of calcium in the body. But that&#8217;s not exactly the story the American Dairy Association is telling us!</p>
<p>The American Dietetic Association and American Diabetic Association agree that sugar consumption in American is one of the 3 major causes of degenerative disease because sugar is devoid of minerals, vitamins, fiber, and has such a deteriorating effect on the endocrine system.</p>
<p>What about strawberry milk? It not only has the added sugar of chocolate milk but also has the coloring Red 40 which has been associated with hyperactivity in children and is being smartly phased out in the UK. We don&#8217;t seem to have a hyperactivity problem in the US, do we?</p>
<p><strong>If milk isn&#8217;t so great, where else can we get our calcium?</strong></p>
<p>It has been shown that calcium absorption from milk is lower (between 32 and 46%) than calcium absorption from vegetables like <a href="http://www3.interscience.wiley.com/journal/119293677/abstract?CRETRY=1&#38;SRETRY=0" target="_self">broccoli</a>, <a href="http://cat.inist.fr/?aModele=afficheN&#38;cpsidt=3943309" target="_blank">bok choy</a>, brussel sprouts, mustard greens and <a href="http://www.all-creatures.org/fact/fact-20080509.pdf" target="_self">kale</a> (between 51 and 64%). <a href="http://www.phmiracleliving.com/" target="_self">Dr. Robert Young</a>, who is an expert on acid/alkaline balance, had this to say about <a href="http://articlesofhealth.blogspot.com/2009/07/doc-broc-or-popeye-effect.html" target="_self">green foods and bone health</a>:</p>
<blockquote><p>Now research from Tufts University suggests that green foods like spinach (along with other veggies and fruit) may be helping them build stronger bones, too. The reason involves the body&#8217;s acid/alkaline chemical balance. As you get older, your kidneys don&#8217;t excrete dietary and/or metabolic acids as efficiently, so bones release alkaline buffering substances, as well as calcium, to restore the alkaline design of the body fluids. When you eat green electron rich alkaline produce, your body creates sodium and potassium bicarbonate, two compounds that counteract the high acid levels &#8211; so calcium is more likely to stay put, keeping bones stronger and lowering your risk of fracture or dis-ease conditions such as osteoarthritis or osteoporosis.</p></blockquote>
<p>In the <a href="http://www.happyhealthylonglife.com/happy_healthy_long_life/2009/09/lanou.html" target="_self">words of researchers</a> at the University of California, San Francisco Medical Center:<em> <strong> </strong></em></p>
<blockquote><p>“The high incidence of hip fracture in Western countries is caused by the cumulative effects on bone of the body’s chronic high acid load. This high acid load is the result of disproportionate consumption of animal (acid) foods relative to vegetable (alkaline) foods. The body adapts through dissolution of bone. Over decades, blood that is chronically too acidic induces osteoporosis.”</p></blockquote>
<p>And the New York Times article goes on to say&#8230;</p>
<blockquote><p>Too much endurance exercise, it appears, may reduce bone density.</p>
<p>Dr. Barry says that it’s possible, but not yet proved, that exercise that is too prolonged or intense may lead to excessive calcium loss through sweat. The body’s endocrine system may interpret this loss of calcium as serious enough to warrant leaching the mineral from bone.</p></blockquote>
<p><strong>Why is this?</strong></p>
<p>Exercise, as anyone who&#8217;s felt the &#8220;burn&#8221; knows, creates acid &#8211; lactic acid. That acid must be buffered with minerals like calcium to maintain blood pH levels. This means the longer one exercises the more acid is produced and if the proper minerals are not replaced, over time bone density will decrease. By the way &#8211; Gatorade and other drinks are not effective because they contain sugar which just creates more acid. High intensity anaerobic exercise also can lead to weaker bones because it produces large amounts of acid (ever ran a 400 meters?) that the body must buffer.</p>
<p><strong>Do these vegetables offer any other added benefits?</strong></p>
<p>As the <a href="http://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/vegetables-and-fruits/index.html" target="_self">Harvard School of Public Health</a> says:</p>
<blockquote><p>&#8220;It&#8217;s hard to argue with the health benefits of a diet rich in vegetables and fruits: <a title="Vegetables, Fruits and Blood Pressure" href="http://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/vegetables-full-story/index.html#blood_pressure">Lower blood pressure</a>; reduced risk of <a title="Vegetables, Fruits and Heart Disease" href="http://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/vegetables-full-story/index.html#cvd">heart disease</a>, stroke, and probably some <a title="Vegetables, Fruits and Cancer" href="http://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/vegetables-full-story/index.html#cancer">cancers</a>; lower risk of <a title="Vegetables, Fruits and Vision" href="http://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/vegetables-full-story/index.html#Vision">eye</a> and <a title="Vegetables, Fruits and GI Health" href="http://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/vegetables-full-story/index.html#GI_health">digestive problems</a>; and a mellowing effect on blood sugar that can help keep appetite in check.&#8221;</p></blockquote>
<p style="text-align:center;"><a href="http://egoscueportland.wordpress.com/files/2009/11/greenfoods.jpg"><img class="aligncenter" title="greenfoods" src="http://egoscueportland.wordpress.com/files/2009/11/greenfoods.jpg?w=236" alt="" width="236" height="300" /></a></p>
<p>Green foods contain chlorophyll, the benefits of have been talked about for years in natural health circles, is now proving to have <a href="http://www.crsny.org/drupal/node/8037" target="_self">cancer fighting benefits in research</a> by Linus Pauling Institute at Oregon State University.</p>
<blockquote><p>&#8220;A new study just published in the International <em>Journal of Cancer</em> examined the activity of chlorophyllin and found that, on a dose-by-dose basis, it was 10 times more potent at causing death of colon cancer cells than hydroxyurea, a chemotherapeutic drug commonly used in cancer treatment.&#8221;</p></blockquote>
<p><strong>Gives you something to think about, doesn&#8217;t it?</strong></p>
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<title><![CDATA[Advertising and Market Structure - Perfect Competition]]></title>
<link>http://daniellgoldstein.wordpress.com/2009/11/24/marketing-and-market-structure-perfect-competition/</link>
<pubDate>Tue, 24 Nov 2009 14:37:27 +0000</pubDate>
<dc:creator>Dan Goldstein</dc:creator>
<guid>http://daniellgoldstein.wordpress.com/2009/11/24/marketing-and-market-structure-perfect-competition/</guid>
<description><![CDATA[Ever wonder why you see &#8220;Got Milk?&#8221; Ads instead of advertisements for specific milk comp]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Ever wonder why you see &#8220;Got Milk?&#8221; Ads instead of advertisements for specific milk companies?  Wonder why these industries choose to pool their money and advertise together instead of advertising for their specific brands?</p>
<div id="attachment_16" class="wp-caption aligncenter" style="width: 242px"><a href="http://daniellgoldstein.wordpress.com/files/2009/11/got-milk.jpg"><img src="http://daniellgoldstein.wordpress.com/files/2009/11/got-milk.jpg?w=232" alt="" title="got milk" width="232" height="300" class="size-medium wp-image-16" /></a><p class="wp-caption-text">Got Milk Ad</p></div>
<p>The milk industry is a great example of Perfect Competition market structure.  Perfect Competition is an economic term used to describe an industry where there are a significant number of competitors, where no one brand owns a large share of market.  The products are almost always homogeneous (i.e. Milk, Pork, Beef, Beans) and are relatively the same price, regardless of brand.  Advertisements within perfect competition markets usually advertise for the product, and not for the specific brands.  This is due to the fact of the small market share of all competitors and the homogeneous makeup of the product, making marketing efforts wasted if a company attempts to differentiate their product in any large scale way.</p>
<p>Outside of this specific advertisement, we know milk is within a perfect competition industry for a number of reasons.    Outside of some very few examples (Lactaid – non lactose milk and Hood – light block bottle), milk is extremely homogeneous and therefore to the consumer, there is no reason how marketing could have a large influence on the product.<br />
There are no cost’s to entry (a local dairy can start selling or a national company can also sell) and competition on product is not frequent.  <strong>Advertising on Milk, and other products in Perfect Competition industries, is essentially done to increase overall demand for the product – which will in effect spillover to all of the homogeneous competitors.</strong></p>
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<title><![CDATA[Quem quer leite?]]></title>
<link>http://praxispropaganda.wordpress.com/2009/11/23/quem-quer-leite/</link>
<pubDate>Mon, 23 Nov 2009 13:11:56 +0000</pubDate>
<dc:creator>praxispropaganda</dc:creator>
<guid>http://praxispropaganda.wordpress.com/2009/11/23/quem-quer-leite/</guid>
<description><![CDATA[Got milk? Um grande case que vem estimulando o consumo de leite nos EUA desde 1993. Com celebridades]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Got milk?</p>
<p>Um grande case que vem estimulando o consumo de leite nos EUA desde 1993. Com celebridades de todas as áreas com seus bigodes de leite essa campanha é um sucesso internacional.</p>
<p>E pra quem não se lembra de uma propaganda de leite incrível feita no Brasil, recordamos os bichinhos da Parmalat.</p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/t1o3l-B4c4c&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/t1o3l-B4c4c&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span></p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/V7rEge1A_Ew&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/V7rEge1A_Ew&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span></p>
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<title><![CDATA[Milchige Rock-Oper]]></title>
<link>http://christianjakob.wordpress.com/2009/11/23/milchige-rock-oper/</link>
<pubDate>Mon, 23 Nov 2009 09:47:45 +0000</pubDate>
<dc:creator>Christian</dc:creator>
<guid>http://christianjakob.wordpress.com/2009/11/23/milchige-rock-oper/</guid>
<description><![CDATA[Der jüngste Sprössling der amerikanischen Got milk? Kampagne ist eine verrückter Film über den Rocks]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Der jüngste Sprössling der amerikanischen <em>Got milk?</em> Kampagne ist eine verrückter Film über den Rockstar White Gold, der in Milkquarian sowohl seine geliebte Milch als auch seine geliebte Geliebte zurückerobern muss. Der Trailer…</p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/SW10DzWxwYo&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/SW10DzWxwYo&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span><br />
<em>When the worlds muscle building milk is stolen, it takes a strong man to fight back!</em></p>
<p>Das komplette Werk gibt es unter <a href="http://milkquarious.com">milkquarious.com</a> zu sehen.</p>
<p>via<a href="http://www.wuv.de/kampagnen/kreation_des_tages/got_milk_schraege_battle_for_milkquarious"> W&#38;V</a></p>
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<title><![CDATA[Quand les développeurs tripent entre eux...]]></title>
<link>http://notrelienquotidien.com/2009/11/20/quand-les-developpeurs-tripent-entre-eux/</link>
<pubDate>Fri, 20 Nov 2009 11:41:13 +0000</pubDate>
<dc:creator>Jean</dc:creator>
<guid>http://notrelienquotidien.com/2009/11/20/quand-les-developpeurs-tripent-entre-eux/</guid>
<description><![CDATA[On s&#8217;en rappelle tous avec émotions : quelle joie nous ressentions lorsque les revues spéciali]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><img class="aligncenter" src="http://media.gamespy.com/columns/image/article/102/1027834/celebrity-cheat-codes-20090923041752606.jpg" alt="" width="300" height="440" /></p>
<p>On s&#8217;en rappelle tous avec émotions : quelle joie nous ressentions lorsque les revues spécialisées divulguaient <strong>les codes secrets des jeux vidéo</strong>. Ces combinaisons de touches invraisemblables permettaient de tricher en toute impunité et profiter des jeux en profondeur.</p>
<p>Sans réussir à le prouver, je pense que l&#8217;apparition des <em>cheating codes</em> faisaient partie de la stratégie des éditeurs de jeux. Ils participaient à la notoriété et au plaisir ressenti de certains opus, parfois trop difficiles ou quasi impossible à exploiter dans leur intégralité.</p>
<p>Mon ami Alex m&#8217;expliquait que seul 20% des joueurs avancent vraiment dans les jeux, les autres restent souvent bloqués au début (cela ne pose pas nécessairement problème, un jeu comme GTA se jouent autant au premier niveau que dans les niveaux avancés&#8230;). Un code permet simplement de débloquer une situation, continuer à jouer et éventuellement devenir fidèle à une sage (GTA, Fifa, Final Fantasy&#8230;)</p>
<p style="text-align:center;"><img class="aligncenter" src="http://www.hung-truong.com/blog/wp-content/uploads/2006/03/1up.jpg" alt="" width="144" height="192" /></p>
<p>Au passage, je serais curieux de tomber sur une étude démontrant l&#8217;impact des vies dans les jeux vidéo. Elles ont vraisemblablement contribué à angoisser les joueurs vis-à-vis de la mort &#62; &#8220;si je peux mourir et ressusciter <em>ad lib</em> dans un monde virtuel, notre impossibilité à &#8220;gagner des vies&#8221; et à les dépenser dans la vraie vie dramatise profondément mon rapport à la faucheuse&#8221;. Mais c&#8217;est un autre débat&#8230;</p>
<p>La mythologie des <em>codes </em>a la dent dure. Certains développeurs et nerds continuent à les faire vivre à travers des petits secrets intégrés aux programmes, aux sites web ou aux jeux vidéo.</p>
<p>On trouve par exemple le <a href="http://fr.wikipedia.org/wiki/Code_Konami" target="_blank"><strong><em>Konami Code</em></strong></a> sur certains sites (essayez au moins <a href="http://konamicodesites.com/" target="_blank">celui-ci</a> grâce à la page WP ci-avant qui donne une liste des sites dotés de cette fonction).</p>
<p>Il existe en outre des <strong><em><a href="http://fr.wikipedia.org/wiki/Easter_egg" target="_blank">easter eggs</a></em></strong> sur certains sites. &#8220;L&#8217;oeuf de Pâques&#8221; s&#8217;inscrit dans la même lignée que la Konami Code (à quelques nuances près). Il débloque des bonus ou des fonctions cachées.</p>
<p>Exemple dans Doom :</p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/G1TLy9Yo3Yc&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/G1TLy9Yo3Yc&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span></p>
<p>Exemple dans Excel (oui oui!) :</p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/c6nY0QkG9nQ&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/c6nY0QkG9nQ&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span></p>
<p>Que nous apprennent les Konami Codes ou Easter Eggs? Que lorsque les gens/consommateurs/clients ont l&#8217;occasion de creuser un lien avec un produit ou un service via une petite manip réservée aux fans, <strong>l&#8217;interaction devient magique</strong>.</p>
<p>On devrait évidemment y penser plus souvent pour les marques, qui réussissent dans les meilleurs cas à dialoguer, parfois créer des expériences, rarement faire participer les gens.</p>
<p>L&#8217;agence Goodbye Silverstein and Partners y a pensé. Le dernier opus de la fabuleuse campagne américaine Got Milk? est totalement fou.</p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/IF4CoQSYprc&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/IF4CoQSYprc&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span></p>
<p>Visant à valoriser le lait auprès des jeunes, l&#8217;agence a eu la bonne idée d&#8217;intégrer un Konami Code à sa campagne : il offre un mini jeu rigolo. L&#8217;intérêt n&#8217;est pas dans le jeu en lui même mais dans la relation que le syndicat du lait US créé avec ses clients.</p>
<p>Offrir l&#8217;opportunité de <strong>découvrir </strong>quelque chose est formidable, presque mystique.</p>
<p>Quelle marque vous a fait découvrir quelque chose récemment?</p>
<p><em>Le <a href="http://www.inpes.sante.fr/audio_video/0911_nutrition/film-sel.html" target="_blank">sel dans les céréales</a> ne compte pas&#8230;</em></p>
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<title><![CDATA[Best of All Time &amp; WHY]]></title>
<link>http://projectupdate.wordpress.com/2009/11/19/best-of-all-time-why/</link>
<pubDate>Thu, 19 Nov 2009 16:18:32 +0000</pubDate>
<dc:creator>bethanyrc</dc:creator>
<guid>http://projectupdate.wordpress.com/2009/11/19/best-of-all-time-why/</guid>
<description><![CDATA[Being obsessed with marketing as I am&#8230; I had a late night chit-chat with my friend concerning ]]></description>
<content:encoded><![CDATA[Being obsessed with marketing as I am&#8230; I had a late night chit-chat with my friend concerning ]]></content:encoded>
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<title><![CDATA[ Battle For Milkquarious : cacher dans son site un rétro-advergame 8bits à débloquer grâce au Konami Code]]></title>
<link>http://homosemiotikus.wordpress.com/2009/11/19/battle-for-milkquarious-cacher-dans-son-site-un-retro-advergame-8bits-a-debloquer-grace-au-konami-code/</link>
<pubDate>Wed, 18 Nov 2009 22:02:30 +0000</pubDate>
<dc:creator>homosemiotikus</dc:creator>
<guid>http://homosemiotikus.wordpress.com/2009/11/19/battle-for-milkquarious-cacher-dans-son-site-un-retro-advergame-8bits-a-debloquer-grace-au-konami-code/</guid>
<description><![CDATA[Vous connaissez surement Battle For Milkquarious, la dernière opération lancée par Goodby Silverstei]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Vous connaissez surement <a href="http://milkquarious.com/#/home"><em>Battle For Milkquarious</em></a>, la dernière opération lancée par <a href="http://www.goodbysilverstein.com/">Goodby Silverstein</a> dans le cadre de la campagne <em>Got Milk ?.</em></p>
<p>L&#8217;agence a encore brillé par sa créativité avec cet opéra rock déjanté et son ambiance kitsch qui fleur bon le Flash Gordon.</p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/IF4CoQSYprc&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/IF4CoQSYprc&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span><br />
Comme il se doit, le site dédié comporte la comédie musicale en question, ainsi qu&#8217;un jeu concours et une application musicale, mais la magie ne s&#8217;arrête pas là, il y a aussi un deuxième effet kisscool&#8230;</p>
<p>En tapant le <a href="http://fr.wikipedia.org/wiki/Code_Konami">Konami Code</a> lors de la séquence d&#8217;introduction du site, vous accédez à un bonus inattendu : un rétro advergame qui réjouira les geeks nostalgiques en leur permettant de revivre l&#8217;aventure de White Gold avec un graphisme 8 bits digne des <a href="http://www.youtube.com/watch?v=N8Ao63nmzuE">Megamans</a> d&#8217;antant !</p>
<p><a href="http://homosemiotikus.wordpress.com/files/2009/11/milquarious_8bits2.png"><img class="aligncenter size-full wp-image-1081" title="Milquarious_8bits2" src="http://homosemiotikus.wordpress.com/files/2009/11/milquarious_8bits2.png" alt="" width="450" height="269" /></a></p>
<p><a href="http://homosemiotikus.wordpress.com/files/2009/11/milquarious_8bit.png"><img class="aligncenter size-full wp-image-1082" title="Milquarious_8bit" src="http://homosemiotikus.wordpress.com/files/2009/11/milquarious_8bit.png" alt="" width="450" height="269" /></a></p>
<p>A noter : les emprunts au rétrogaming semblent se multiplier pour séduire la tranche la plus haute de la génération Y, comme <a href="http://dodge-quest.com/">ici</a>, <a href="http://www.zokei.ac.jp/opencampus/main.html">ici</a> ou <a href="http://www.youtube.com/watch?v=T7_mwf3wB0E">ici</a>.</p>
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<title><![CDATA[Behind the :30 Stories]]></title>
<link>http://screenwritingfromiowa.wordpress.com/2009/11/18/behind-the-30-stories/</link>
<pubDate>Wed, 18 Nov 2009 13:29:23 +0000</pubDate>
<dc:creator>Scott W. Smith</dc:creator>
<guid>http://screenwritingfromiowa.wordpress.com/2009/11/18/behind-the-30-stories/</guid>
<description><![CDATA[&#8220;Advertising&#8230;changes the perception of everything.&#8221; George Lois Last night the loc]]></description>
<content:encoded><![CDATA[&#8220;Advertising&#8230;changes the perception of everything.&#8221; George Lois Last night the loc]]></content:encoded>
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<title><![CDATA[Demi Lovato Got Milk ad]]></title>
<link>http://surfme.wordpress.com/2009/11/14/demi-lovato-got-milk-ad/</link>
<pubDate>Sat, 14 Nov 2009 05:47:07 +0000</pubDate>
<dc:creator>surfme</dc:creator>
<guid>http://surfme.wordpress.com/2009/11/14/demi-lovato-got-milk-ad/</guid>
<description><![CDATA[Camp Rock hottie Demi Lovato did a cover of &#8220;Got Milk&#8221; ad. she looks so pretty. i love h]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><img class="aligncenter size-full wp-image-17051" title="4100359304_fbcc2746eb_o" src="http://surfme.wordpress.com/files/2009/11/4100359304_fbcc2746eb_o.jpg" alt="4100359304_fbcc2746eb_o" width="420" height="336" />Camp Rock hottie<strong> Demi Lovato</strong> did a cover of &#8220;<em>Got Milk</em>&#8221; ad. she looks so pretty. i love how it&#8217;s different from everyone else&#8217;s. the bangs look cute on here, but omg they photoshoped that too much. Please check out more pictures under this post.<!--more--></p>
<p><img class="aligncenter size-full wp-image-17052" title="4100318904_6616e94168_o" src="http://surfme.wordpress.com/files/2009/11/4100318904_6616e94168_o.jpg" alt="4100318904_6616e94168_o" width="420" height="559" /></p>
<p><img class="aligncenter size-full wp-image-17053" title="4099602247_0606af3410_o" src="http://surfme.wordpress.com/files/2009/11/4099602247_0606af3410_o.jpg" alt="4099602247_0606af3410_o" width="420" height="280" /></p>
<p><img class="aligncenter size-full wp-image-17054" title="4099602261_0605afac51_o" src="http://surfme.wordpress.com/files/2009/11/4099602261_0605afac51_o.jpg" alt="4099602261_0605afac51_o" width="420" height="280" /></p>
<p><img class="aligncenter size-full wp-image-17055" title="4100359254_f199465d6f_o" src="http://surfme.wordpress.com/files/2009/11/4100359254_f199465d6f_o.jpg" alt="4100359254_f199465d6f_o" width="420" height="280" /></p>
<p><img class="aligncenter size-full wp-image-17056" title="4099602281_e7aa227bab_o" src="http://surfme.wordpress.com/files/2009/11/4099602281_e7aa227bab_o.jpg" alt="4099602281_e7aa227bab_o" width="420" height="280" /></p>
<p><img class="aligncenter size-full wp-image-17057" title="4099602305_7a230166b4_o" src="http://surfme.wordpress.com/files/2009/11/4099602305_7a230166b4_o.jpg" alt="4099602305_7a230166b4_o" width="420" height="280" /></p>
<p><img class="aligncenter size-full wp-image-17058" title="4100359288_3608643470_o" src="http://surfme.wordpress.com/files/2009/11/4100359288_3608643470_o.jpg" alt="4100359288_3608643470_o" width="420" height="280" /></p>
<p>thanks so much <a href="http://whooalright.livejournal.com">whooalright</a>!</p>
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<title><![CDATA[Got Milk?’s White Gold]]></title>
<link>http://normaleonsherman.wordpress.com/2009/11/13/38/</link>
<pubDate>Fri, 13 Nov 2009 04:15:19 +0000</pubDate>
<dc:creator>normaleonsherman</dc:creator>
<guid>http://normaleonsherman.wordpress.com/2009/11/13/38/</guid>
<description><![CDATA[Palm Springs 4 Got Milk?&#8217;s White Gold..luv that guy&#8230;my sis dressed like him for Hallowee]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Palm Springs 4 Got Milk?&#8217;s White Gold..luv that guy&#8230;my sis dressed like him for Halloween (www.milkquarious.com)</p>
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<title><![CDATA[NSFW November: Stephanie Adams, Miss November 1992]]></title>
<link>http://thethoughtexperiment.wordpress.com/2009/11/06/nsfw-november-stephanie-adams-miss-november-1992/</link>
<pubDate>Fri, 06 Nov 2009 17:12:11 +0000</pubDate>
<dc:creator>E.</dc:creator>
<guid>http://thethoughtexperiment.wordpress.com/2009/11/06/nsfw-november-stephanie-adams-miss-november-1992/</guid>
<description><![CDATA[Ladies and gentlemen, the lovely and talented Stephanie Adams, Playboy&#8217;s Miss November 1992, w]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Ladies and gentlemen, the lovely and talented Stephanie Adams, <I>Playboy</I>&#8217;s Miss November 1992, would like to know: Have you got milk?</p>
<p><span title="What a terrible time to be lactose intolerant.  Cheez-its!"><A HREF="http://i921.photobucket.com/albums/ad52/tinatuesday/1992stephanieadams.jpg"><IMG WIDTH="450" SRC="http://i921.photobucket.com/albums/ad52/tinatuesday/1992stephanieadams.jpg"></A></span><br />
The <I>Playboy</I> sez:<B><Blockquote> AMBITIONS:<br />
Elite supermodel, successful actress, get my master&#8217;s in business and travel more.<BR><br />
TURN-ONS:<br />
Italian style, strawberries and cream, big cats, fast cars, Nintendo, kisses, and music.<BR><br />
</B></p></blockquote>
<p>Let&#8217;s just explore all that, shall we?  </p>
<p><A HREF="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/a04.jpg"><IMG WIDTH="450" SRC="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/a04.jpg"></A></p>
<p>The ambitions section.  First of all, yes, though Stephanie Adams was represented by Wilhelmina modeling agency at the time she posed for this centerfold, she was soon after picked up by Elite.  She has not been a &#8220;successful actress,&#8221; but she is a widely known speaker and television personality, and a successful author.  Ambition: we&#8217;ll call those all a big check.</p>
<p><A HREF="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/b01.jpg"><IMG width="450" SRC="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/b01.jpg"></A></p>
<p>Moving along to &#8220;turn-ons&#8221; &#8212; there is a well-known turn-on of Miss Adams&#8217;, one you might call her entire claim to fame, that is notably absent from this list.  Oh, hey, <I>famous bisexual author</I>, what&#8217;s up with leaving sexy-ladytimes off the list?  Just slip your mind?<B></p>
<p><span title="click any one of these to make it larger"><A HREF="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/b04.jpg"><IMG WIDTH="150" SRC="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/b04.jpg"></A><A HREF="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/c01.jpg"><IMG WIDTH="150" SRC="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/c01.jpg"></A><A HREF="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/a03.jpg"><IMG WIDTH="150" SRC="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/a03.jpg"></A></span><br />
<Blockquote>Even though she became a spokesmodel for an LGBT fashion line and is still featured on magazine covers as well as a documentary on her life for Women&#8217;s Entertainment, Adams prefers to be known simply as &#8220;an author&#8221;. She continues to make celebrity appearances for Playboy and continues to be a supporter, spokesperson and advocate in the LGBT community by giving speeches for several Gay Prides in New York City, and speaking for organizations such as Out Professionals, Heritage Of Pride and Women&#8217;s Alliance.</b></p></blockquote>
<p><A HREF="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/b03.jpg"><IMG WIDTH="450" sRC="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/b03.jpg"></A><B><br />
<blockquote>Adams appeared in numerous Playboy videos, as well as a cameo appearance on the Late Show With David Letterman, and at some point was voted the &#8220;Best Lesbian Sex Symbol&#8221; in New York City.  Soon after ending a long term relationship around that time, Adams was seen around town with notables such as LGBT comedian Marga Gomez and rock star Joan Jett. Adams had often said of her romantic life that she is a &#8220;Playboy trapped in a Playmate&#8217;s body.&#8221; &#8212; <span title="site's tagline: 'There's only one Stephanie Adams,' a murky assertion at best"><A HREF="http://www.stephanieadams.com/StephanieAdams.htm" target="blank">official website</A></span>. </B></p></blockquote>
<p>She has since said she is <I>not</I> just lesbian, and still dates guys.  (She&#8217;s married men from time to time, too.)  Hey, girl, if you&#8217;re open-minded enough to go for it, then get it where you can.  </p>
<p><A HREF="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/c03.jpg"><IMG WIDTH="450" SRC="http://www.a-tribute-to.com/years/1992/11_stephanie_adams/hires/c03.jpg"></A></p>
<p>And when you look like her, you can apparently pretty much get it wherever you want.  </p>
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<title><![CDATA[Beating Cancers, Step One: Eliminate Animal Milk]]></title>
<link>http://knowthankyou.wordpress.com/2009/11/06/beating-cancers-step-one-eliminate-animal-milk/</link>
<pubDate>Fri, 06 Nov 2009 12:03:40 +0000</pubDate>
<dc:creator>knowthankyou</dc:creator>
<guid>http://knowthankyou.wordpress.com/2009/11/06/beating-cancers-step-one-eliminate-animal-milk/</guid>
<description><![CDATA[For years the animal milk industry has told us that milk is good for us. This was because one ingred]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><img class="aligncenter size-full wp-image-1108" title="Health screen complete: CLEAR." src="http://knowthankyou.wordpress.com/files/2009/11/dotmatrix-0017.jpg" alt="Health screen complete: CLEAR." width="480" height="360" /></p>
<p>For years the animal milk industry has told us that milk is good for us. This was because one ingredient, calcium, is required by our bodies. What the milk industry has never explained is what all the rest of the ingredients in animal milk do to our bodies. Numerous studies, including ones conducted by the animal milk industry, have shown a direct link between consumption of animal milk products and a <em>loss</em> of bone density, not a strengthening of them. There goes the number one selling point, so what&#8217;s left? Maybe habit, and the investment of industry. Consumption of animal milk has also been linked to heart disease, cancers, obesity, allergies, diabetes, and other health conditions though, so like stopping smoking, it&#8217;s time we began asking ourselves why we are letting advertisements run our lives. Why are we doing this to our bodies, to the environment, and certainly to the animals themselves? Consumption of animal milk has been linked directly to breast cancer, ovarian cancer, colon cancer, and prostate cancer. <a href="http://world-wire.com/news/0910160001.html">Here&#8217;s a recent press release from the chairman of the Cancer Prevention Coalition</a>. Smoking doesn&#8217;t kill you immediately; it&#8217;s a slow painful death. Despite this knowledge people find it difficult to quit because they&#8217;re addicted. Consumption of animal milk has also been linked to health risks and terminal disease, but in this case quitting is much easier: there&#8217;s no addiction to break, only habits. Now almost all markets have products such as almond milk, soy milk, rice milk, oat milk, or others that come in a wide variety of flavors (yes, chocolate too!) and can be used in coffee, on cereal, in recipes, in baking, in anything just like the animal milk we grew up with.</p>
<p>Our parents&#8217; generation smoked, but our generation learned better. Our parents&#8217; generation drank animal milk, but our generation learned better.</p>
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<title><![CDATA[Got Milk?]]></title>
<link>http://calfilmfest.com/2009/11/03/got-milk/</link>
<pubDate>Wed, 04 Nov 2009 01:12:46 +0000</pubDate>
<dc:creator>Barb</dc:creator>
<guid>http://calfilmfest.com/2009/11/03/got-milk/</guid>
<description><![CDATA[A young man needs to get some milk for his brother.  However, he won&#8217;t realize what he has to ]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>A young man needs to get some milk for his brother.  However, he won&#8217;t realize what he has to go through to get his brother some milk.</p>
<p>Production Company: Ouagadougou Productions<br />
Written by: Nathaniel Wagner<br />
Director: Austin Livingston<br />
Director of Photography: Chris Lopez<br />
Assistant Director: Paul Staton<br />
Sound: Nathaniel Wagner<br />
Lighting: Kyle Smith<br />
Script Supervisor: Kyle Smith<br />
Starring: Paul Staton</p>
<p>Genre: Action/Adventure</p>
</div>]]></content:encoded>
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<title><![CDATA[Những câu slogan hay nhất mọi thời đại (part 1)]]></title>
<link>http://nguyenminhtien.com/2009/11/01/nh%e1%bb%afng-cau-slogan-hay-nh%e1%ba%a5t-m%e1%bb%8di-th%e1%bb%9di-d%e1%ba%a1i-part-1/</link>
<pubDate>Sun, 01 Nov 2009 11:54:08 +0000</pubDate>
<dc:creator>tienpro</dc:creator>
<guid>http://nguyenminhtien.com/2009/11/01/nh%e1%bb%afng-cau-slogan-hay-nh%e1%ba%a5t-m%e1%bb%8di-th%e1%bb%9di-d%e1%ba%a1i-part-1/</guid>
<description><![CDATA[Các chuyên gia cho rằng cách tốt nhất để thành công trong một thị trường gần như bão hòa hiện nay là]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p style="text-align:justify;"><strong>Các chuyên gia cho rằng cách tốt nhất để thành công trong một thị trường gần như bão hòa hiện nay là cố gắng định vị sản phẩm và sống với định vị đó càng lâu càng tốt. Và slogan được coi là chìa khóa để mở cánh cửa thành công.</strong></p>
<p style="text-align:justify;"><img class="aligncenter size-full wp-image-1176" title="us_army" src="http://tienpro.wordpress.com/files/2009/11/us_army.jpg" alt="us_army" width="300" height="400" /></p>
<p style="text-align:justify;">Dưới đây là những câu slogan (<strong>khẩu hiệu</strong>) được cho là hay nhất mọi thời đại:</p>
<p style="text-align:justify;">- <strong>Be all you can be. </strong><a href="http://www.army.mil/">US Army</a> &#8211; <em>&#8220;Hãy là tất cả những gì bạn muốn&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>Friend dont’t let friend drink and drive</strong>. <a href="http://www.dot.gov/new/index.htm">US Department of transportation</a> -<em> &#8220;Bạn tốt không để bạn mình say và phải cầm lái&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>Good to the last drop! </strong><a href="http://www.kraftbrands.com/maxwellhousecoffee/Pages/default.aspx">MaxWell House</a> &#8211; &#8220;<em>Thơm ngon đến giọt cuối cùng</em>&#8220;.</p>
<p style="text-align:justify;">- <strong>Got Milk</strong>? <a href="http://www.adsa.org/">American Dairy Association</a> -<em> &#8220;Bạn đã uống sữa chưa?&#8221;</em></p>
<p style="text-align:justify;">- <strong>Tastes great&#8230;Less filling</strong>. <a href="http://www.millercoors.com/Home.aspx">Miller Brewing Company</a> -<em> &#8220;Hương vị tuyệt hảo&#8230; Không no hơi&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>Have it your way</strong>. <a href="http://www.bk.com/en/us/international/index.html">Burger King</a> -<em> &#8220;Thưởng thức theo cách của bạn&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>I LOVE NEW YORK</strong>.<a href="http://www.iloveny.com/home.aspx"> New York State Division of Tourism</a> &#8211; <strong>&#8220;Tôi yêu New York&#8221;</strong>.</p>
<p style="text-align:justify;">- <strong>Imagination at work</strong>.<a href="http://www.ge.com/company/"> General Electric Co</a>. &#8211; <em>&#8220;Trí tưởng tượng trong công việc bay cao&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>It’s everywhere you want to be</strong>. <a href="http://www.visa.com/globalgateway/gg_selectcountry.jsp?retcountry=1">Visa</a> &#8211; <em>&#8220;Bất cứ nơi nào bạn đến&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>It takes a lickin’ and keeps on tickin! </strong><a href="http://www.timex.ca/en/">Timex</a> &#8211; <em>&#8220;Cứ đều đặn tích tắc đúng giờ&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>Just do it</strong>.<a href="http://www.nike.com/nikeos/p/nike/language_select/"> Nike</a> &#8211; &#8220;Cứ làm đi&#8221;</p>
<p style="text-align:justify;">- <strong>Look ma, no cavities</strong>.<a href="http://www.crest.com/"> Crest </a>- <em>&#8220;Mẹ ơi nhìn kìa, không sâu răng&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>Raising the bar.</strong> <a href="http://cingular.cellmania.com/web/home.jsp">Cingular</a> -<em> &#8220;Cao và cao hơn nữa</em>&#8220;.</p>
<p style="text-align:justify;">- <strong>They’re Gr-r-reat!</strong> <a href="http://www.frostedflakes.com/#/view-the-30">Kellogg Frosted Flakes</a> &#8211; <em>&#8220;Ngon tuyệt&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>We deliver for you!</strong> <a href="http://www.usps.com/">United States Protal Service</a> -<em> &#8220;Chúng tôi chuyên trách việc giao hàng&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>We try harder</strong>.<a href="http://www.avis.com/car-rental/avisHome/home.ac"> Avis</a> &#8211; &#8220;Chúng tôi luôn cố gắng hơn&#8221;.</p>
<p style="text-align:justify;">- <strong>What happens here, stay here</strong>. <a href="http://www.lvcva.com/index.jsp">Las Vegas Convention &#38; Visitors Authority</a> &#8211; <em>&#8220;Đến đây, ở lại đây&#8221;</em>.</p>
<p style="text-align:justify;">- <strong>When you care enough to send the very best</strong>. <a href="http://www.hallmark.com/webapp/wcs/stores/servlet/home&#124;10001&#124;10051&#124;-1">Hallmark</a> -<em> &#8220;Khi bạn thật sự quan tâm gửi đi những điều tốt đẹp nhất&#8221;.</em></p>
<p style="text-align:justify;">- <strong>You can do it. We can help</strong>. <a href="http://www6.homedepot.com/ecooptions/index.html?cm_mmc=Thd_marketing-_-Eco_Options_Site_07-_-Vanity-_-Home">Home Depot</a> &#8211; <em>&#8220;Bạn có thể làm điều đó, và chúng tôi có thể giúp&#8221;</em>.</p>
<p style="text-align:justify;">-<strong> You’re in good hands.</strong><a href="http://www.allstate.com/"> Allstate</a> &#8211; <em>&#8220;Bạn đang chọn đúng người phục vụ&#8221;</em>.</p>
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<title><![CDATA[Get STICKY!]]></title>
<link>http://evansmediagroup.wordpress.com/2009/10/29/get-sticky/</link>
<pubDate>Thu, 29 Oct 2009 20:06:55 +0000</pubDate>
<dc:creator>Evans Media Group - Kansas City's Social Media Agency</dc:creator>
<guid>http://evansmediagroup.wordpress.com/2009/10/29/get-sticky/</guid>
<description><![CDATA[Sticky that is &#8230; in marketing speak. Sticky is a term we use to describe how memorable somethi]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Sticky that is &#8230; in marketing speak. Sticky is a term we use to describe how memorable something is .. like a tag line. Just Do It. That was pretty sticky for the folks at Nike &#8230; or Got Milk? for the Dairy Board. On that note, and as a word of free advice &#8230; stop reusing the Got &#8230; anything, it has now officially become the most plagiarized tagline in advertising history and has begun to have a subliminally negative effect on those silly enough to try to reinvent it for actual marketing value. It&#8217;s fine on a funny T-shirt, but I don&#8217;t want to see any of you guys asking Got Dent? OK?</p>
<p>Some in the ad world are saying that the tag line is dead &#8230; they would be so far from wrong as to bring into question their place in the business .. and I&#8217;m talking about some heavyweights here &#8230; But just ask consumers today how sticky tag lines have &#8220;stuck&#8221; in their heads &#8230; for years in some cases. Like, &#8220;Nobody Doesn&#8217;t Like Sara Lee&#8221;, Reach Out and Touch Somebody&#8221; or &#8220;Put a Tiger in Your Tank&#8221; &#8230; I could go on for hours. The point is that a tagline is the second most important piece of brand identity, behind your logo or company name and should be given an appropriate place in your thought process.</p>
<p>A tagline is a unique cluster of words that conveys a thought about your brand and how people should feel about you and your company. It is essential in the compressed, byte-sized world we live in &#8230; you have mere seconds sometimes to sink your message into grey matter. In the words of Master Po as he taught young Caine in Kung Fu &#8230; Choose wisely. Choose wisely, or find a good copy writer, because coming up with &#8220;There are some things money can&#8217;t buy. For everything else, there&#8217;s MasterCard&#8221; is no simple task.</p>
<p>Be wary of punctuation in a tag line &#8230; stay away especially from exclamation points and question marks. Use iteration when possible, they help the &#8220;sticky&#8221; factor &#8230; Lulu&#8217;s Dim Sum and Then Some, for instance. How about &#8230; Big Al&#8217;s Collision &#8230; &#8220;Fender bent, a door with a dent &#8230; When we&#8217;re done, you won&#8217;t know where it went&#8221; or Tom&#8217;s AutoBody &#8230; &#8220;We&#8217;ll make you forget you ever had an accident&#8221;.</p>
<p>Look, the key here is to come up with something that makes somebody feel a certain way about your brand &#8230; the way YOU want them to feel about your brand actually. So test it on a few people before you hang it on the wall. Get some feedback and trust what you hear. Don&#8217;t get attached to something because you wrote it. There is no room for ego in tag line writing, it must resonate with the recipient, be &#8220;sticky&#8221; enough for them to remember and convey your brand message effectively &#8230; if it doesn&#8217;t do all that? &#8230; Just Don&#8217;t Do It.</p>
<p>Of course, that&#8217;s just my opinion &#8230; I could be wrong.</p>
<p>Comments welcome, call if you like 203-512-0250</p>
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<title><![CDATA[Got Goodby?]]></title>
<link>http://yrbk.wordpress.com/2009/10/29/got-goodby/</link>
<pubDate>Thu, 29 Oct 2009 09:30:53 +0000</pubDate>
<dc:creator>rdavid1077</dc:creator>
<guid>http://yrbk.wordpress.com/2009/10/29/got-goodby/</guid>
<description><![CDATA[Sorry I&#8217;m so late on this Agency Wednesday. I had a Star Wars book day at the Hastings library]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><img alt="" src="http://www.adweek.com/adweek/photos/stylus/45944-JEFFGOODBY.jpg" title="Jeff Goodby" class="alignnone" width="600" height="800" /></p>
<p>Sorry I&#8217;m so late on this Agency Wednesday. I had a Star Wars book day at the Hastings library and was so worn out from all the activities that I knocked the hell out early! Anyway, Jeff Goodby of Goodby, Silverstein, and Partners (Got Milk?, Hyundai, NBA &#8220;Only One&#8221;, Sprint) came to speak at Art Center today. A former board member of the school, he brought some insight in his company&#8217;s philosophy as well as some of his own personal anecdotes. </p>
<p>His most memorable today, being when he met the legendary David Ogilvy of Ogilvy &#38; Mather (made famous by the &#8220;Man in the Hathaway shirt&#8221; campaign, Kraft, and Mattel) when he used to work at O&#38;M. Ogilvy inquired how many hours he wrote each day. In which Goodby replied (as any good junior employee copywriter should at the time)&#8211;eight to nine hours. Ogilvy gawked at his response stating that he <em>should</em> be writing for two to three hours each day; the rest of the time finding things to write <em>about</em>. </p>
<p>So on that note, here are some particulars from the GSP library to take up some of that other six hours. Enjoy! </p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/OLSsswr6z9Y&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/OLSsswr6z9Y&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span></p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/hr-wISyGSW0&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/hr-wISyGSW0&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span></p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/JVl09aKmsW8&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' /><param name='allowfullscreen' value='true' /><param name='wmode' value='transparent' /><embed src='http://www.youtube.com/v/JVl09aKmsW8&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;hd=0' type='application/x-shockwave-flash' allowfullscreen='true' width='425' height='350' wmode='transparent'></embed></object></span></p>
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<title><![CDATA[FOOD: Forest Milk]]></title>
<link>http://loopgum.com/2009/10/26/food-forest-milk/</link>
<pubDate>Mon, 26 Oct 2009 15:15:03 +0000</pubDate>
<dc:creator>loopgum</dc:creator>
<guid>http://loopgum.com/2009/10/26/food-forest-milk/</guid>
<description><![CDATA[The cows which produce this milk are free to roam an unused forest all year round. The milk is suppo]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><a rel="attachment wp-att-2011" href="http://loopgum.com/2009/10/26/food-forest-milk/fm-2/"><img class="aligncenter size-full wp-image-2011" title="fm" src="http://loopgum.wordpress.com/files/2009/10/fm1.jpg" alt="fm" width="500" height="551" /></a></p>
<p style="text-align:center;"><em>The cows which produce this milk are free to roam an unused forest all year round. The milk is supposed to taste better, the theory being that happy cows produce better milk. We like the way the tree graphic reflects the typography as well as the simple yet charming addition of tissue paper covering the bottle cap. Nominated for a Japanese 2009 Good Design Award.</em></p>
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<title><![CDATA[#21 Car Stickers]]></title>
<link>http://thinningtheherd.wordpress.com/2009/10/23/21-car-stickers/</link>
<pubDate>Fri, 23 Oct 2009 18:14:54 +0000</pubDate>
<dc:creator>thinningtheherd</dc:creator>
<guid>http://thinningtheherd.wordpress.com/2009/10/23/21-car-stickers/</guid>
<description><![CDATA[Species Name:  Lookatmeicus Lackingsubtleness There&#8217;s something inherently irritating about pe]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><img class="alignnone size-full wp-image-342" title="2007BumperSticker_02june" src="http://thinningtheherd.wordpress.com/files/2009/10/2007bumpersticker_02june.jpg" alt="2007BumperSticker_02june" width="500" height="375" /></p>
<p><em><strong>Species Name:  Lookatmeicus Lackingsubtleness</strong></em></p>
<p><span style="color:#000000;">There&#8217;s something inherently irritating about people who have any kind of stickers on their cars.  You&#8217;re not clever, nobody cares that your kid was student of the month, and I&#8217;m really sorry that Lupe Gonzales died at the ripe age of 21, but that doesn&#8217;t mean your car needs to be a mobile gravestone for them.  Sure, if you want to support a candidate for President, throw a sticker on your car, but for god&#8217;s sake when it&#8217;s two years after the election, it&#8217;s time to remove the goddamn thing. </span><span style="color:#000000;">There are so many obnoxious car stickers out there, I thought it would make more sense to share examples of these car tattoo&#8217;s to make you understand why these people need to be thinned from the herd.</span></p>
<p>In a world devoid of car stickers, we would be spared from ever having to see these dipshits on the road:</p>
<p><img class="alignnone size-medium wp-image-328" title="decal-576x363" src="http://thinningtheherd.wordpress.com/files/2009/10/decal-576x363.jpg?w=300" alt="decal-576x363" width="300" height="189" /></p>
<ul>
<li>Nobody cares how fertile you are.  And why did you name one of your kids &#8220;Boogers?&#8221;  I wouldn&#8217;t advertise that if I were you.</li>
</ul>
<p><img class="alignnone size-medium wp-image-329" title="large" src="http://thinningtheherd.wordpress.com/files/2009/10/large.jpg?w=300" alt="large" width="300" height="124" /></p>
<ul>
<li>Mazel Tov on your small penis.  By the way, your undying loyalty to MMA speaks loads about your IQ douchebag, just sayin&#8217;.</li>
</ul>
<p><img class="alignnone size-medium wp-image-330" title="DSC03435" src="http://thinningtheherd.wordpress.com/files/2009/10/dsc03435.jpg?w=300" alt="DSC03435" width="300" height="156" /></p>
<ul>
<li>Why exactly do you want your car to look like it was involved in a drive by?  Does it give you street cred?</li>
</ul>
<p><img class="alignnone size-medium wp-image-331" title="2252" src="http://thinningtheherd.wordpress.com/files/2009/10/2252.jpg?w=300" alt="2252" width="300" height="187" /></p>
<ul>
<li>All this white trash mobile is missing is the giant rubber testicles hanging off the trailer hitch.  Time for a trip to WALMART.</li>
</ul>
<p><img class="alignnone size-medium wp-image-332" title="fish symbol" src="http://thinningtheherd.wordpress.com/files/2009/10/fish-symbol.jpg?w=300" alt="fish symbol" width="300" height="199" /></p>
<ul>
<li>The power of Christ compels you to get off the fucking road.  Jesus Christ!</li>
</ul>
<p><img class="alignnone size-medium wp-image-333" title="G-&#38;-DarwinFish-1-web[1]" src="http://thinningtheherd.wordpress.com/files/2009/10/g-darwinfish-1-web1.jpg?w=296" alt="G-&#38;-DarwinFish-1-web[1]" width="296" height="300" /></p>
<ul>
<li>&#8220;Hey guys, check out my sweet Darwin fish&#8230;I&#8217;m so irreverent!&#8221;  You&#8217;re about twenty years too late to be clever fuckface.  Enjoy your U2 concert.</li>
</ul>
<p><img class="alignnone size-medium wp-image-334" title="232187284_aba085103d" src="http://thinningtheherd.wordpress.com/files/2009/10/232187284_aba085103d.jpg?w=300" alt="232187284_aba085103d" width="300" height="225" /></p>
<ul>
<li>See above comment.</li>
</ul>
<p><img class="alignnone size-medium wp-image-335" title="270" src="http://thinningtheherd.wordpress.com/files/2009/10/270.jpg?w=300" alt="270" width="300" height="187" /></p>
<ul>
<li>What the fuck?</li>
</ul>
<p><img class="alignnone size-full wp-image-336" title="onion_news959article" src="http://thinningtheherd.wordpress.com/files/2009/10/onion_news959article.jpg" alt="onion_news959article" width="300" height="267" /></p>
<ul>
<li>I don&#8217;t know if you&#8217;re aware Calvin, but frequent urination is one of the tell tale signs of diabetes&#8230;you might want to see a doctor.</li>
</ul>
<p><img class="alignnone size-medium wp-image-337" title="pb150567" src="http://thinningtheherd.wordpress.com/files/2009/10/pb150567.jpg?w=300" alt="pb150567" width="270" height="185" /></p>
<ul>
<li>Can the &#8220;got&#8230;&#8221; campaign just please die already.  And no one can &#8220;got iceland&#8221; you fucking moron, it&#8217;s a country!</li>
</ul>
<p><img class="alignnone size-medium wp-image-338" title="295" src="http://thinningtheherd.wordpress.com/files/2009/10/295.jpg?w=300" alt="295" width="300" height="187" /></p>
<ul>
<li>You sir/madam, are a true patriot&#8230;and certifiably insane.</li>
</ul>
<p>So many retarded car stickers, so little time.  Do us all a favor, cover your windshield in stickers and drive straight into a dynamite factory.</p>
<p>But one has to have dreams right?</p>
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<title><![CDATA[Got ad?]]></title>
<link>http://biscoitossortidos.com/2009/10/22/got-ad/</link>
<pubDate>Thu, 22 Oct 2009 17:22:29 +0000</pubDate>
<dc:creator>Lê Scalia</dc:creator>
<guid>http://biscoitossortidos.com/2009/10/22/got-ad/</guid>
<description><![CDATA[Eu tinha ainda uns 13 anos quando conheci essa campanha. Nem sabia direito o que era uma campanha pu]]></description>
<content:encoded><![CDATA[Eu tinha ainda uns 13 anos quando conheci essa campanha. Nem sabia direito o que era uma campanha pu]]></content:encoded>
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<title><![CDATA[Jordin Sparks- Her Unique Approach to the Milk Ads]]></title>
<link>http://ub2009lc9.wordpress.com/2009/10/18/jordin-sparks-her-unique-approach-to-the-milk-ads/</link>
<pubDate>Sun, 18 Oct 2009 19:14:56 +0000</pubDate>
<dc:creator>katielewis12345</dc:creator>
<guid>http://ub2009lc9.wordpress.com/2009/10/18/jordin-sparks-her-unique-approach-to-the-milk-ads/</guid>
<description><![CDATA[http://justjared.buzznet.com/2009/09/23/jordan-sparks-got-milk-mustache/]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><a href="http://justjared.buzznet.com/2009/09/23/jordan-sparks-got-milk-mustache/">http://justjared.buzznet.com/2009/09/23/jordan-sparks-got-milk-mustache/</a></p>
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