Blogs about: Grassroots Communications
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Word-of-Mouth is Most Trusted Media Source
There’s a new restaurant in town. What will convince you to try it: A newspaper ad or a friend’s recommendation? The recommendation wins hands down, every time. That’s because a re… more →
SparkLight Communications
New GE Study: Word-of-Mouth Referrals Improve Traditional Marketing Efforts
wrote 9 months ago: Marketers have long assumed content shared by friends or other influencers carries more weight than … more →
Opinion Leaders: Past, Present and Future
wrote 2 years ago: Last week in class, we discussed a number of historical grassroots movements. From Christianity, an … more →
Good Customer Service + Responsiveness = Happy Client
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wrote 2 years ago: This was me trying to get the Home Depot Manager last Thursday morning. I know that when I have a cl … more →
Look for the Secret Gold Box
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wrote 3 years ago: Do you ever feel like information goes in one ear, and out the other? How about all the time. That … more →
Are You a Connector? Daniel Poneman Is!
wrote 3 years ago: Last week I got the following message: “You all don’t have to believe me on this, but I just p … more →
Are You a Connector?
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wrote 3 years ago: Connectors are people specialists, those with a large circle and network of friends. Malcolm Gladwel … more →
Heather Locklear: Grassroots Visionary
wrote 3 years ago: Want to know the real power of grassroots communications? I read this in my daughter’s Ripley … more →
When Things Break Down, Grassroots Survives
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wrote 3 years ago: Grassroots and word-of-mouth communications are the oldest form of communications. That’s bec … more →
RESOLVE and SparkLight Join Forces
wrote 3 years ago: SparkLight Communications announced today that it has been hired by RESOLVE: The National Infertili … more →
This Kind of Ink Gets you Noticed
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wrote 3 years ago: “For years I tried to get people interested in Huntington’s Disease,” said Kelly C … more →
Clean energy's grassroots problem
wrote 3 years ago: (Image credit: Triple Pundit) We’ve blogged before about the grassroots opposition clean energ … more →
Three Books I'm Reading
wrote 3 years ago: The semester begins January 13, so I’ve been thinking about my course. Fourteen classes, two … more →
Sales Tips from...The Nutcracker
wrote 3 years ago: Last night, with several thousand others, I attended The Washington Ballet’s performance of th … more →
Facebook = Media Coverage
wrote 3 years ago: Looking for a way to generate media coverage about your cause, your candidate or your business? Don … more →
Annual Reports: Why Bother?
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wrote 4 years ago: I’m in the thick of creating a 2008-2009 annual report, and the question I pose to other nonpr … more →
So, It's "In" to Be Black
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wrote 4 years ago: So, Larry King and company have proclaimed, “It’s in to be Black.” He explained, … more →
The Obama Brand: Lessons for the Nonprofit Sector
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wrote 4 years ago: A Respected Brand Can Get You Through Tough Times When friends, coworkers and even family members fi … more →
Third Annual Be the Media Mini-Conference
wrote 4 years ago: Challenges and Opportunities in the Age of New Media for Grassroots Organizations The annual Be the … more →
Word-of-Mouth is Most Trusted Media Source
wrote 1 year ago: There’s a new restaurant in town. What will convince you to try it: A newspaper ad or a frien … more →
