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Blogs about: Green Consumer Research

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Corporations Foster Dialogue On the Environment

While many corporations leverage the Internet to distribute information about environmental initiatives, a few companies are going much further by facilitating two-way dialogue with stakeholders.    S… more →

Marketing Green

Trying to Make Sense of Green Demographics — 5 comments

lamarguerite wrote 1 year ago: Green demographics are hard to come by. Most of the green consumer research deals with lifestyles … more →

Tags: Consumer Research, Burst Media, Demographics, eMarketer, Energy efficiency, environmentally conscious, Global Warming, Green, Green Consumer

Corporations Foster Dialogue On the Environment — 1 comment

dwigder wrote 1 year ago: While many corporations leverage the Internet to distribute information about environmental initiati … more →

Tags: Brand engagement, Consumer behaviors and beliefs, Green Marketing, Green Consumer Demand, Green Strategy, Green Web 2.0, Sustainable marketing, Environmental Marketing, Green Brands

Waning Opportunity to be Early Mover on Green — 1 comment

dwigder wrote 2 years ago: Today, consumers increasingly associate themselves with social responsibility, particularly on the e … more →

Tags: climate change, Brand engagement, Business Model, Consumer behaviors and beliefs, Green Marketing, Consumer Generated Content, Green Consumer Demand, Green Strategy, sustainability

Defining Green Brand Leadership — 14 comments

dwigder wrote 2 years ago: “We will not be measured by our aspirations.  We will be measured by our actions”                    … more →

Tags: Brand engagement, Business Model, climate change, Consumer behaviors and beliefs, Eco-brands, Eco-friendly Packaging, Eco-labeling, Energy efficiency, Environmental Marketing

Drought Can Spark a National Dialogue on Climate Change - Part II — 1 comment

dwigder wrote 2 years ago: “You can’t call it a drought anymore, because [the US Southwest is] going over to a drier climate.  … more →

Tags: climate change, Consumer behaviors and beliefs, Consumer Beliefs, Environmental, Environmental Marketing, Green, Green Consumer Demand, Green Marketing, Pricing

Testing Green Promotional Benefits to Drive Acquisition — 4 comments

dwigder wrote 2 years ago: Promotional benefits are a popular marketing tactic used across almost every industry to acquire new … more →

Tags: Brand engagement, Business Model, climate change, Consumer behaviors and beliefs, Digital Media, Eco-brands, Environmental Marketing, Green, Green Consumer Demand

Visualizing Green — 3 comments

dwigder wrote 2 years ago: Images are powerful marketing tools. For marketers, they provide powerful stimuli that can augment m … more →

Tags: Brand engagement, Business Model, Consumer behaviors and beliefs, Digital Media, Eco-brands, Eco-friendly Packaging, Eco-labeling, Green Consumer Demand, Green Consumerism

Search Is Paramount in the Emerging Green Category — 8 comments

dwigder wrote 2 years ago: Paid search continues to grow and is now considered by most marketers to be a core component of thei … more →

Tags: Eco-friendly products, Digital Media, Strategy, Search, Green Marketing, Green Consumer Demand, Web 2.0, Green Web 2.0, Sustainable marketing

Correctly Sizing Up “Concern for the Environment” by American Teens — 2 comments

dwigder wrote 2 years ago: This week, Jupiter Research released the results of their latest online survey: 38% of online teens … more →

Tags: Green Marketing, Green Strategy

Green Branding Imperative — 4 comments

dwigder wrote 2 years ago: “Brands will not be able to opt out of [being green].  Companies which do not live by a green protoc … more →

Tags: Brand engagement, Business Model, climate change, Consumer behaviors and beliefs, Environmental Marketing, Green Consumerism, Green Marketing, Green Strategy, Strategy


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