Tags » Green Marketing

Wicked Problems & an Example: Greenwashing

By GS Summer Intern Molly Buxton, West Virginia University

Molly’s post is the first in a two-part series covering the idea of wicked problems and the examination of greenwashing as a wicked problem. 1,022 more words

Guest Blogger

From Guest Blogger Damian: When You Think About Marketing, Think Green!

Green marketing

Green marketing is all about business using eco-friendly resources and production methods. Not only is green marketing beneficial for the company which incorporates it, but it is also a great way to gain favors with clients and to show that your business is the one which everyone should rely on. 549 more words

Sustainability

Good Egg

So i’m a bit of a tree hugger nerd too. I found this sticker on a box of eggs, which i thought was cute and funny: 25 more words

Science/Astronomy

Gabby "Green" Press

At GabbyPr we pride ourselves on “Green PR”. What’s this, you say? Green PR is a must in today’s industry. It ensures that your content gets to the people that are actually interested in finding it! 10 more words

Affordable Marketing Solutions

Green Marketing – Product Adoption Process

Product adoption process is quite a common term used during product launch. For uninitiated, product adoption processes is the term used for the various strategies used during the initial adapting period of the new product. 216 more words

Anita Ahuja

Monthly Monday Book Review for August'2014 - Marketing

It’s first Monday of August. Time for Book Review!

Enjoy the Book Review with steaming hot coffee.

Book Name – Marketing

Author –  William Pride and O.C.Ferrell… 516 more words

Book Review

How Intelligent Naivety Can Help the Climate Movement Part 2

A continuing series on Challenger Brand Credos and the Climate Movement

Sometimes, or I should say, for some audiences, emotion can be more powerful than facts. 388 more words

Environment