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6 Marketing Lessons from the FIFA World Cup 2014

It’s over! Brazil 2014 is over.

The last few months witnessed the entire world go gaga over the FIFA World Cup 2014. This global sporting entertainment seemed to eclipse all other news, be it the fickle share market or the glamour and glitz of Bollywood. 1,067 more words

Reviews And Critiques

Nielsen: Doing Well By Doing Good

55% of global respondents in Nielsen’s corporate social responsibility survey were willing to pay extra for products and services from companies committed to positive social and environmental impact—an increase from 45% in 2011.   82 more words

Sustainable Brands

How Can Intelligent Naivety Help the Climate Movement?

Part 3 in my series on how adopting a challenger brand approach can help change the climate movement.

Now that we’ve got a good grasp of the… 651 more words

What growing Jalapenos can teach us about marketing...

I recently started growing a small number of plants on my balcony. If my Jalapeno plants could teach me about marketing, this is what I think they would say… 364 more words

Local Marketing