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LEED Categories as Value Offering to your Building Products Marketing Customers

Leveraging your knowledge of LEED credit categories, particularly for retrofit projects, can go a long way toward showcasing the value you bring to your customers. Much of the opportunity to generate or affect savings in some way occurs through credits related to building system improvements and retrofits/upgrades. 290 more words

Green Products

5 Considerations for Building Product Marketers When Adopting a Housing Cause

Adopting a housing cause can begin a partnership that creates a mutually beneficial relationship—if you make smart, strategic choices along the way. Not only will you burnish your image and brand, as well as boost sales, you’ll also do something for the greater good and uplift your community. 292 more words


Defining our Climate Movement Brand(s)

Part two of my series on how adopting a “Challenger Brand” mentality can help the movement to stop climate change.

Before we go into the Challenger Brand credos laid out in “Eating the Big Fish,” we need to understand what exactly is the “brand” part of “Challenger Brand?” 243 more words


Business Strategy Give Free Money To Your Customers Vrij Geld

Today an article was written about our company Hora da Fome in the Newspaper!
A great manifestation for us all.
It is about our company Hora da Fome (online food delivery website), and its innovative Green marketing idea; instead of giving away flyers, which people hardly read and keep, we took a more drastic turn which was better for the environment and created a once in a life time experience for people at home.   161 more words

Business Strategy

Tips to market the green product successfully

1) Position the green products based on their inherent mainstream benefits

 A very important pointer, you may have created the product innovatively, but larger part of the world is interested in benefits that the product will serve the customer. 146 more words

Anita Ahuja

Videos for Chapter 13

Listed below are some YouTube videos that can be used for Chapter 13.

Chapter 13