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Why Healthy Living Spaces Should Matter to Building Products Marketers

If your goal is wellness (and whose isn’t?), you know eating healthy food and exercising are a big part of the equation. It’s just as important, however, to make sure the space you live in is healthy for you.    1,015 more words

Building Products

The North Face: This Land Is Your Land

In a new campaign celebrating the benefits of the great outdoors, The North Face introduces a video today encouraging city dwellers to embrace nature and the environment.   114 more words

Sustainable Brands

Green MBA Essential Reading: The Green Marketing Manifesto

Here’s a review of The Green Marketing Manifesto by John Grant, essential reading for the Green MBA offered by the San Francisco Institute of Architecture (SFIA). 362 more words

Sustainability Communication

Struggling with Sustainability, Some Small Cities Shine

Flush a toilet in South Daytona, Florida (pop. 12,252) and the waste comes back to you to water your lawn. The small city, only three square miles in size, acts big in terms of sustainability as it faces a major challenge – providing safe drinking water to a rapidly growing population. 810 more words

7 Strategies For Successful Green Marketing in Travel and Tourism

Credibility is the backbone of any sustainable branding and marketing, writes Jacqueline Ottman (@jacquelynottman) in The New Rules of Green Marketing. But why are brand credibility, authenticity and integrity now more important than ever? 588 more words

Sustainability Communication

Green Marketing Campaigns that Get Your Brand Noticed

As you’re planning your marketing strategies for next year, consider the impact of a green marketing campaign. Keeping in line with the values of your company, you can create a campaign that will increase brand awareness while also bringing attention to important environmental issues. 746 more words