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The Green Marketing Façade

I wrote another piece for Nature’s Scitable blog, ‘Eyes on Environment’.

The Green Marketing Façade
The misuse of green buzzwords in marketing and why we shouldn’t automatically condemn ‘unnatural’ methods of food production. 17 more words


“By your powers combined, I am …Captain Planet!”

By Nana Marfo, Green Seal Marketing Intern

These are the words of the popular superhero that graced our television screens in the early 1990s in… 1,093 more words

People-Planet Connection

Why Your Building Product Content Needs Social Media (and Vice Versa)

Having your building product social media and content strategy efforts work in tandem will support business objectives, engage audiences and produce more meaningful results. 

According to Content Marketing Institute’s latest research, business marketers are working on an average of 13 content marketing initiatives and 69% are producing more engaging content. 293 more words


The Do’s and Don’ts of Marketing Green Building Products

The key to success in marketing green building products is gaining trust and keeping mind share with building decision makers. 

No matter how great your product is it’s the marketing that determines the sale. 654 more words


The 411 on LEED in Green Building Product Marketing

Marketers seeking to have building products applied to the LEED® Rating System need to have a thorough understanding of the system, the credits that apply to their products and the certification process as a whole.  386 more words

Lori Malone

Why Healthy Living Spaces Should Matter to Building Products Marketers

If your goal is wellness (and whose isn’t?), you know eating healthy food and exercising are a big part of the equation. It’s just as important, however, to make sure the space you live in is healthy for you.    1,015 more words

Building Products

The North Face: This Land Is Your Land

In a new campaign celebrating the benefits of the great outdoors, The North Face introduces a video today encouraging city dwellers to embrace nature and the environment.   114 more words

Sustainable Brands