Tags » Groundswell

Twitter and Blogging Best Practices to Follow

Twitter is a very specific social media site. Marketing and promoting your company, brand, or industry on this medium can be tricky.  Twitter can be used to not only help B2C marketing, but also B2B marketing.  522 more words

Social Media

Starting Fresh

I’m starting my re-education here. Follow me as I learn all steps of marketing and social media.

I might be late to join the game but it’s about the hear and now. 216 more words

Community Management

The groundswell, inside.

Over the course of the last 2 months, we’ve been focused on social media marketing and how it relates to new and/or independent artists in the music industry. 568 more words


3 ways to calculate social media ROI.

When a company looks at ROI (Return On Investment) from a traditional marketing campaign, it usually comes in the form of dollars and cents. Companies that have “marketing campaigns” also tend to have things like “a budget”. 551 more words


The Loop Loft - energizing the groundswell

As a maker of music, there are many times I’ve found myself drifting towards the great sounds of live drum loops, rather than just kick and snare shots. 688 more words


It all starts from within

Chapter 12 of groundswell has been the most interesting of the chapters I have read so far. It is also the last chapter on this social journey……for now. 528 more words

Internal Company Groundswell

The power of social media isn’t only useful for companies to interact with their customers, it can also be used for companies to interact with their own employees, in order to reinforce the common goal of company success in all of them. 303 more words