Faire vivre des expériences marques innovantes permettant de créer de l’émotion…

Le marketing alternatif permet de dynamiser l’histoire d’une marque et dynamiser son image.

En Nouvelle Zélande, le site media Stuff a donné vie à l’un de ses panneaux publicitaires en mettant directement un de ses collaborateurs en scène.

Cette campagne de guérilla marketing est extrêmement drôle, décalée et me donne plein d’idées d’animations!

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OH!… the changes! Life has been quite eventful the past month, I owe it all to my conscious vibration and the Universe, of course. We are all energetic beings, although we have what appears to be a solid body, we are actually vibrating atoms. Meaning we are able to consciously (and un- or sub-consciously) vibrate or manipulate matter to work for or against us. I choose to work with it.

For starters, I threw in the solely ’self-employed’ towel because I set out to build my business as much as possible in a month, knowing that after 30 days I would need to be gainfully employed again. After about 36 days I was blessed to be given a teaching position at a preschool here in the city. I’ve been doing that for the past few weeks and it’s been a blast! It has proven to be a bit of a challenge… well more than a bit, but it is one of the most rewarding experiences I could have ever manifested!

I’ve always wanted to be a teacher but after attempting to earn a bachelors in Early Childhood Education, I realized the basics needed weren’t basic at all. Most universities and colleges require an extensive amount of nonsensical courses (no offense – I do realize teaching is not babysitting and you do need to have structured, formal education) to appear on your transcript which I didnt feel were necessary — I mean really, it doesn’t take a rocket scientist to nurture a child. It does however take patience and everyday I’m becoming more equipped.

In addition to being blessed with a new schnazzy ’career’, my Intuitive Wellbeing Counseling services (or Intuitive Arts) have been growing! The Universe has a magnificent way of aligning those who are intuned — I recently provided an incredible author, Jason Matthews, with a Psychic Divination Reading a.k.a, a Tarot reading.

I was led to Jason’s site via his wife’s site, New Moon Manifesting. It’s an incredibly informative site about harnessing the power of the New Moon and making it work for your intentions. I then meandered on over to Jason’s site, Cosmic Force Productions, and found his awesome manuscripts (that are downloadable for free!) for his novel. To make a somewhat long story short, I offer FREE Tarot readings (called FREE Tarot Fridays!) on Fridays of every week and Jason inquired about one. He enjoyed his reading so much he posted a blog about it and even donated! Thx Jason!

And the great news doesn’t stop there!!

I’m not your traditional marketer or networker.. I do it guerilla style, if you know what I mean… One afternoon, I stopped to get gas in the city and had been placing my business cards in libraries, metaphysical bookshops and such but had an intuitive nudge to leave a card at the filling station I was at. So I did! I slipped in the plastic module that holds the gas card applications — in hopes that my intuition served me right (which it always does, you should try using it sometime ). The very next day, I received a call from a woman who was seeking just what I have to offer, Conscious Childbirth Education!

We chatted one Saturday afternoon about her desires for a natural pregnancy and homebirth and I informed her of the Conscious Childbirth Education Workshop that I offered. She was ecstatic to have found my business card at the filling station because just a few days prior she’d discussed with her spouse how much she wanted to have a natural, conscious birthing experience.

Now, we all know that everything is not all peaches and roses and what not, but I choose not to dwell in the negative (anymore) because it doesn’t do much good for your well-being. With that said, of course there have been mishaps and “setbacks”. I look at them as signs to slow down [re-evaluation] and change courses [growth].

As some of you may be aware I was planning on participating in the wonderful NaNoWriMo in hopes of writing my first novel. Apparently the Universe had other plans for me. The second day into typing my soon-to-be novel, my laptop was completely destroyed!! I’m talking cracked screen, wet keys, destroyed. But once again, the Universe is always working in your favor if you allow it.

The evening that I discovered my laptop was demolished I was at a local coffee shop that I absolutely, never go to (I don’t drink coffee, so it really seemed ‘random’ that I’d even be led there). When I walked in I saw a friend of mine who happens to be a computer whiz and rebuilder. I sat down, we conversed, I proceeded to open my laptop only to find that it was completely dismantled. And I’m like Carrie Bradshaw with the whole ‘backing-up’ thing; kinda late! We spent the next 5hrs copying files from my hardrive onto a disc. What a Godsend. 

You see, I could’ve looked at that experience and been devastated or even temporarily paralyzed because of it, instead I chose to view it from the eyes of a Creator and saw beautiful alignment not tragic inconvenience. Life happens, things appear to be gloom and doom but there is ALWAYS a silver lining, you just have to recognize it.

The Universe is magnificent and always aligning to our vibration, no matter what. When situations arise that seem ‘to good to be true’ it’s best to be appreciative, give thanks and give back!

What is your energetic vibration aligning to? Are you aware of your manifestations? Take the time to consciously manifest!

Consciously Creating!

Consciously Birthing 2009   

I am an Intuitive Wellbeing Counselor. If you wish to discuss your personal situation and gain insight towards your brighter future I’d love to assist you - from a completely unbiased, non-judgemental perspective!

Light the path on your journey – Healing begins with you!

Ou quand un hoax (ou canular) fait office de stratégie marketing.

Sept panneaux publicitaires de la chaîne de restaurants de fruits de mer américaine Ivar’s ont été retrouvés récemment à plus de 25 mètres sous l’eau du côté de Puget Sound à Seattle.

Là ou ça devient intéressant c’est qu’ils auraient été placés à cet endroit précis il y a plus d’un demi siècle, dans les années 50 par le fondateur de la chaîne, Ivar Haglund, décédé il y a 24 ans, à l’âge de 79 ans.

C’est un historien local du nom de Paul Dorpat qui aurait mis la main sur des manuscrits et documents anciens permettant de retrouver ces panneaux.

Ajouter à cela 2 vidéos façons documentaires et vous obtenez une belle histoire qui va rapidement intéresser les médias.

Bien sûr tout ceci est faux, mais à permit au restaurant Ivar’s de s’offrir un bon coup de pub.

A noter que durant cette période médiatique les ventes de palourdes dans le restaurant ont plus que quadruplées.

Une opération risquée mais payante menée par l’agence Heckler Associates.

Sources : http://quietglover.com/ & http://seattletimes.nwsource.com/

Suite à sa nouvelle campagne s’intitulant : “Sprize – shopping turned on its head“, GAP a décidé d’appliquer sa campagne à la lettre. Du coup, tout fut retourné. Cela va des mannequins en expositions aux voitures garées juste devant, sans oublier son enseigne. Ils sont même allés jusqu’à mettre des B-boy devant le magasin.

Cette action de guerilla marketing est un coup de coeur car, non seulement l’idée est géniale, mais en plus de cela, ils ont osé. Cela se passa au GAP de Vancouver au Canada.

Je vous laisse imaginer la tête des passants …

Congratulations Captain Morgan. For a small investment of a mere $10k you pulled in an audience of 29 million+ and have gotten a solid PR buzz.  A stronger buzz then you’d get from drinking a bottle of your booze.  Being from Philly I really enjoyed this marketing stunt. Captain Morgan offered to donate $10,000 to a charity, the Gridiron Greats Assistance Fund – a non-profit which helps retired NFL players with various hardships after leaving the game, for every NFL player that struck the Captain Morgan pose (see image below) at a regular season game, $25,000 in the playoffs and $100,000 in the Super Bowl.

The guerilla campaign lasted one play and one play enough I would agree. The No-Fun-League – oops, I mean the NFL – squashed any future Captain imitations. Greg Aiello, the NFL spokesman said: “The issue is that players are specifically prohibited under our policies from wearing, displaying, promoting or otherwise conveying their support of a commercially identified product during a game while they’re on the field,” Aiello told Yahoo. “Whether it’s rum or soft drinks or any other commercial product, that type of promotion is prohibited.”  A bah-humbug!

Well, in any case, the one play was fresh and fun.  I, as a consumer and marketer, enjoyed it and it helped further evolve my brand perception of Captain Morgan.  I use to think it was just so young and goofy now, it’s more fun-loving and young-at-heart.  Hats off to you Captain, there are very little other ways to generate so much buzz with such a small investment.  And bravo for doing so while staying true to your brand identity and personality (a little rebellious, good-hearted, fun-loving, attention-getting) and you – the cherry on top of it all – you appear benevolent too.  To end this post, here is the company’s response to the NFL’s ban on their marketing campaign  (just perfect, kudos):

“Captain Morgan here, as you know I believe in celebrating legendary times with my fans and my friends and always doing so in a socially responsible manner. I am a man of action, a man of the moment, and I always make fun a priority. And when it comes to football what is more fun than a touchdown? I believe in drinking responsibly, marketing responsibly and helping charities too, but understand my friends at the NFL’s perspective. I will continue in my quest for legendary times and ask my fans to do the same.”

Remember that kid in your junior high class that always got in trouble, but never really got in trouble because he always knew how far he could push the limits – and never quite went beyond that point?  He was always able to smile and joke his way out of trouble.  Well, in today’s marketing world, that kid is Captain Morgan rum.  And their latest little prank?  Coaxing NFL players to strike the semi-famous Captain Morgan pose after scoring touchdowns during their games.

Evidently, the good ol’ Captain was quietly offering to donate $10,000 to the Gridiron Greats fund (a charitable organization?) every time a player struck a pose after scoring a touchdown.  Before being ratted out, the donation was due to increase to $25,000 in the playoffs and $100,000 in the Super Bowl.  The first instance happened when Philadelphia Eagles tight end Brent Celek struck the pose after scoring in a recent game against their rival, the Dallas Cowboys.

It didn’t take too long before the NFL sniffed out the sneaky marketing ploy and laid down the law against future attempts at what they called “ambush marketing.”  While Celek didn’t get fined, the NFL made it clear that if it wasn’t making money on the marketing, they’d be making money off the resulting punishment.

The Captain?  He’s over in the corner laughing to himself.  He knows he just got away with a marketing coup that will likely get more attention now than it might have if the NFL hadn’t pointed it out to all of its viewing audience.  I can’t imagine rogue college players striking the same pose … or fans standing behind Game Day broadcasters?  Or players in any number of other sports, for that matter.  Even more ingenious – if you want to give credit – is that the ploy probably cost them a fraction of what it would have actually cost to advertise on an NFL game … and probably got more attention.

Think you’ve seen the end of the Captain in guerilla sports marketing?  Think again.

Mugnai: The 80 best guerrilla marketing ideas I have ever seen; http://j.mp/3ly18s (via @TheJunctionMag)

Gap vient de lancer son offre de fidélisation intitulée Sprize dont le slogan est ” Shopping turned on its head ” .

L’opération (montée par l’agence Cossette West) qui suit a été mise en place dans (Et devant) l’une des boutiques de Vancouver et illustre parfaitement ce slogan :

La vidéo :

Source : http://quietglover.com/

On ne moque jamais assez les opérations marketing tirées par les cheveux. Certaines poussent le bouchon un peu loin, d’autres sont juste craignos.

La marque scandinave Cheap Monday – qui à imposé au monde entier le jean slim via des prix dérisoires – a ainsi décidé de jouer la connivence avec ses petits potes : les jeunes hipsters décalés et cools. La nouvelle DA de la marque a fait semblant de se faire kidnapper pour sa “trop grande audace créative”.

Pour sa défense, elle reconnait en toute modestie et sans étouffer un petit rire stupide “ne pas avoir manqué d’occasion d’être épinglée sur le blog Fashion Policy“ qui répertorie les don’t des défilés… Les messages des ravisseurs sont ridicules.

Je suis doublement blâmable : je participe à la création du buzz de cette opération et j’en enrichis le message en faisant croire que je trouve ça nul… Rien de tel pour parler à de jeunes ados révoltés.

Voici une opé aussi orgueilleuse que futée. On gage que les nouvelles fringues d’Ann Sofie Back trouveront leur public au sein de la galerie de 1000 mètres carrés louée à Stockholm.

Des terroristes qui font du shopping… On nage en pleine hyperréalité…

Source : NY Times

I just found a few amazing new sites the other day (sidenote: I found them while waiting to meet people from my group project for a class. There are 18 people in the group, 3, including myself, showed up) and since I have papers and tests to do instead of wander all of these amazing sites I figured I should let you know about them one. at. a. time.  If I have no time for myself then I don’t have any time for you!

The website Francescomugnai.com, created by Francesco Mugnai who is a “certified expert” in Photoshop, a Freelancce Graphic Designer, a Teacher of Graphic Design and a Web Manager at the Italian Institute of Art and Design in Florence, Italy.  He has been featured in Computer Arts, Advanced Photoshop, and Web Designer Magazine and has expanded his interests into advertising, website development, and editorial blogs. 

Check out some of my favorite blogs from back until October (you know that if you have this many good links from such a short period of time, it’s quality ).

30 clever logos with hidden meanings. The magic of negative space…

Mac OS Evolution: from System 1.0 to Snow Leopard (55 wonderful images)

Banksy the genius: 60 pieces of amazing street art

The 80 best guerrilla marketing ideas i’ve ever seen

Photoshop training videos: The magic of “blend if gray”

35 Creative and Inspiring Examples of Latte Art

Check out all of the website’s authors feeds below!

Francesco Mugnai Jacques van Heerden Jake Mize Nikola Lazarevic

From a blog I listed last week as one I turn to for frequent inspiration, Francesco had outdone himself with this compendium of 80 terrific guerilla marketing tactics. As a big fan of street art, I think there is a very fine line between it and guerilla marketing. I also find it interesting that one is commonly accepted while the other is often looked upon with scorn (admittedly, I’m not a fan of mindless graffiti scribbling). I guess society finds corporate messaging more palatable than artistic endeavors.

Here is a nice mix of classic advertisement with guerilla marketing.

Well what can I say….? I like to be at the cinema! everything seems bigger than life, even the ads!

By M.

Here is one great idea for the promotion of the movie 2012 made in the brazilian underground…

By M.

Art? Sculptures? Buildings? Advertising? Where is the line drawn between these mediums? Doesn’t the distinction become blurred, or unnoticed for what they are, or could be?

The Vienna-based Compagnie Willie Dorner (formed 1999) has created living sculptures, which consists of individuals leaping into obscure formations for a short time.

The group’s guerilla art performances strive to do more than entertain, but create an experience for the audience. A similar correlation to the communication sphere, which now needs to also go the extra mile to grab their audiences attention to even be given the chance to tell a story, sell the attributes of a product, achieve participation or create word of mouth to achieve an objective.

As Dorner uses this unique method to inspire viewers to see things in a slightly different way, moving into a new mindset, I believe marketers will too have to continue to surprise their audiences, by creating unique brand experiences.

Qui, Quoi, vous avez bien dit mouche?

Effectivement, j’ai bien dit mouche et vivante en plus. Au début, nous trouvons l’idée assez farfelu mais plus j’y songe, plus je trouve que cette idée peut être très efficasse avec un nombre suffisant de mouches bien entendu et un bon auditoire.
Blague à part : Est-ce que c’est ça du buzz marketing??

L’action menée par Kskill il y a quelques semaines à New York City, est une véritable action d‘ambush marketing.

Pas moins de 120 panneaux publicitaires ‘illégaux’ ont été artistiquement attaqués par le collectif. Tout d’abord, ils ont immaculé de blanc ces “zones de non droit”. Puis, ils ont laissé place à des artistes.

120 créations ont vu le jour instaurant un nouveau regard de la ville.

Une idée vraiment fabuleuse mélangeant de l’ambush marketing non commercial et le street art!

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Unexpected. Unconventional. And unconcerned with the norm…

Στα πλαίσια παροχής ολοκληρωμένων προγραμμάτων επικοινωνίας που αποσκοπούν στην άμεση και ουσιαστική διάχυση των μηνυμάτων στο κοινό στόχο της κάθε εταιρίας που αναλαμβάνουμε,  υλοποιούμε νέες ανατρεπτικές, εναλλακτικές μορφές επικοινωνίας guerrilla marketing που αποσκοπούν σε δραστηριότητες προώθησης ενός προϊόντος ή μιας υπηρεσίας που ξεφεύγουν από τις συνηθισμένες τεχνικές έχοντας ταυτόχρονα πολύ μικρό κόστος και μεγάλη απήχηση.

 Ο ευέλικτος τρόπος σκέψης, η δυναμική προσέγγιση μας, και ένα multi-channel σύνολο επικοινωνιακών εργαλείων από online και offline μέσα, μας επιτρέπει να θέτουμε υπό έλεγχο τα ζητήματα σας, εφαρμόζοντας ένα μοναδικό μείγμα δημιουργικότητας, ταλέντου και τέχνης.

Οι προτάσεις προβολής της High Fidelity εντάσσονται στο γενικότερο πλαίσιο ανάπτυξης και αναδιαμόρφωσης της ΔΕΘ με στόχο να αποκτήσει η έκθεση μια πιο δυναμική επικοινωνιακή «φωνή» και παρουσία.

Η επιλογή μας για δημιουργία και τοποθέτηση ελεφάντων σε κεντρικά σημεία σε διάφορες μεριές της χώρας, επιλέχθηκε με βάση την τιμώμενη χώρα που ήταν η Ινδία και για την οποία ο ελέφαντας αποτελεί ιερό σύμβολο.

Εκτός από τον μεγάλο ελέφαντα  (διαστάσεων 14m x 9m) που βρισκότανε στην ΔΕΘ, τοποθετήθηκαν  και   μικρότεροι ελέφαντες, σε ισάριθμες πόλεις της Ελλάδας, (Αθήνα, Πειραιάς, Πάτρα και Λάρισα). Η κατασκευή τους έγινε στα εργαστήρια του Δήμου Πάτρας και φιλοτεχνήθηκε αφιλοκερδώς από τον καλλιτέχνη Άγγελο Χατζηαράπογλου (Τζιάρα), ο οποίος και συνδύασε χρώματα και μοτίβα του ινδικού πολιτισμού με τη δική του, προσωπική, ζωγραφική γραφή.

Κίνητρο για τον καλλιτέχνη αποτέλεσε το γεγονός ότι, οι πέντε ελέφαντες, στη λήξη της ΔΕΘ, θα δημοπρατηθούν και το ποσό που θα συγκεντρωθεί θα δοθεί στο χωριό SOS.

Για όλες τις  ενέργειες προβολής και δημοσιότητας που αναλαμβάνει η High Fidelity  φροντίζουμε να στηρίζονται και να αντιπροσωπεύουν επάξια τις αξίες και τον ουσιαστικό ρόλο του brand που εκπροσωπούμε σε συνδυασμό με την απόδοση και την βέλτιστη αποτελεσματικότητα της κάθε δράσης.

A German book publisher, Eichborn-Verlag, used wax to attach banners to common flies at a recent  tradeshow. This unique marketing approach was successful not only due to its novelty, but also because the weight of the banners slightly affected the flies’ mobility, keeping them flying close to eye level and forcing them to rest more often.