Tags » Harris Interactive

Leaking Bucket

The imagery of “leaking bucket” depicts the business as a bucket and customers as the water in the bucket. “Leaking”, according to Chirantan Basu, indicates that “a business is losing customers and market share.” Whereas changing customer tastes or needs are uncontrollable causes of leaking, the organisation stands a good chance of surmounting controllable causes such as uncompetitive pricing and poor customer service. 616 more words

Internal Branding

Safe as Houses: Majorities of Americans See Home Ownership, Gold and Jewelry as Safe Investments

Safe as Houses: Majorities of Americans See Home Ownership, Gold and Jewelry as Safe Investments (PDF)
Source: Harris Interactive

Despite periods of volatility in the real estate market over the past few years, over seven in ten Americans (72%) see owning a home as a safe investment.

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Housing And Real Estate