Today’s the day. We thought it might never come but now it’s finally here. Today Zelda and I are going to see New Moon. Wow, just writing it down makes me almost go completely fangirl-crazy… But of course this is a special occasion and you cannot simply walk into the theatre, sit down, watch the movie and then leave again. For something this huge you need to be prepared properly! So this is why we came up with a “ten things we absolutely need for the New Moon premiere” checklist. We tried to pick only stuff you can hide away in your handbag easily so no one will envy you because you thought it all out so well… uhm, actually we thought it out so well, but whatever. So now we proudly present the ultimate New Moon premiere survival package aka everything Zelda and I are trying to stuff in our handbags before we leave tonight.

I may or may not have disguised our New Moon premiere tickets as swan lake ballet tickets...

1. Our tickets! Most important of all and therefor our number one. Because if we forget them we’re going to get into huge trouble when we try to sneak in undetected… I got them four weeks ago just to make sure we get the best places, the VIP-seats so to speak.

2. A camera so we can take pictures of ourselves kissing the Edward and Jacob cutouts all the crazy fangirls, wearing their best Twilight-outfits, which are sure to be there.

3. A paper-bag in case we’re going to hyperventilate because of all the half-naked smoking hot guys in New Moon aka the wolfpack. Okay, and maybe also because of Edward in the Volterra “I wanna get killed because I sparkle” scene.

Are you already hyperventilating? Because I know that I am...

4. A pen and

5. A note block so we can write everything important down in order to write an amazing post tomorrow with at least 100 details you couldn’t remember after seeing the movie for the first time. But in reality we will write zero stuff in it, absolutely nothing at all. Because we will be so occupied watching Chris Weitz’ masterpiece that we will completely forget about the awesome note blocks we brought. And then we will have to write a typical “What we thought while seeing the movie for the first time” post and go to the cinema again to catch up on all the details… which we will, trust!

6. Our Team Edward (probably Zelda) and Team Jacob (probably Soul) hankies in case we have to cry during the whole breakup scene (*false, we don’t have special hankies but I bet if you search through the internet you’re sure to find someone who will sell them*)

7. Our special Tayrob tribute movie meal consisting of a bottle of Heineken (for Rob) and a bag full of meat-patties (for Taylor). Yeah, who wants popcorn if one can have this?

8. A pillow to muffle up a.) your sobs during the breakup scene and the “Bella’s a zombie now” part b.) your screams during the birthday / jasper’s hungry scene, the Volterra scene and everytime Taylor Lautner or any other member of the wolfpack (ahem…Alex Meraz…ahem) takes off his shirt and shows us his awesome abs for basically no reason. Hey, you don’t hear me complaining…

The Rob Pattinson plaid earmuff collection

9. Very important: earmuffs! Just in case ,plaid earmuffs,Rob Pattinson collectioneveryone goes completely fangirl-crazy about the huge amount of abs shown in the movie and you can’t bear it any longer without becoming deaf. Simply put your earmuffs on and enjoy the picture on the big screen. Best get them out every time as soon as Taylor / Jacob’s hands go anywhere near the rim of his shirt…

10. Okay, this one does definitely not fit into our handbags but I got to mention it anyway: my mom! Yes, my mom will come with us to watch the movie. And since she’s one of those people who absolutely hate spoilers, she hasn’t even seen the trailer yet. And didn’t have time to read the book. And therefor has zero idea what’s going to happen. Another reason why I absolutely need number one, the camera. So that I can take super sneaky pics of her anytime something unsuspected (well, for her at least…) happens. Like Jasper trying to eat Bella. Or Edward leaving. Or Jacob taking his shirt off (probably not so unsuspected after the 5th time…). Or like Paul and Jacob transforming into wolves. That’s probably my favorite, cause she doesn’t even know there are wolves at all in that movie… This is gonna be great! I will write a post about that for sure! Souls mum freaking out during New Moon, coming soon… for sure!

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Off to pack a coke and mushroom ravioli in case my mum goes into shock

Saveyoursoul

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What will do you take with you to watch New Moon? What will Mama Soul say about the movie? Will she be Team Edward or Team Jacob? Or will she surprise us all with her review? We’ll know soon! Meanwhile leave us a comment or e-mail us!

(images: google and me)

http://www.morningadvertiser.co.uk/news.ma/article/85142

Jag kräks för det mesta åt reklam. Min lycka är fullkomlig nu när jag fått tillåtelse av andra boende att klistra Reklam, nej tack! på brevlådan. Annat hade nästan varit en orsak att flytta ut till Halljärv-kojan, eller något liknande.

Men den här gillar jag. Leendet drar mina läppar utåt när jag ser den på TV.

Egentligen vet jag inte om jag ska skratta eller gråta. Den väcker i alla fall många tankar. Kvinnor, män, könsroller, hormoner, intressen, Mammon, kapitalism, perfektionism, eller är det livets mening rent utav?

Och vadå stereotyper.

Hahaha. Men roligt är det.

Om ni som jag använder Firefox; Skriv:

about:mozilla

i adressfältet

- På tal om Mammon

A Heineken, principal marca no panorama mundial do rugby, firmou parceria com a M&N SPORTS, agência de marketing esportivo focado em rugby.

Conhecida por patrocinar o mais importante torneio de clubes do mundo, a Heineken Cup, a empresa busca agora desenvolver sua marca de forma estruturada no meio do rugby no Brasil. Este será o início de uma estratégia de marketing que busca fortalecer a imagem da marca e ao mesmo tempo apoiar o crescimento do esporte no Brasil.

Para desenvolver a estratégia e execução do projeto, a Heineken conta com a consultoria exclusiva da agência paulistana, que representará os interesses da cervejaria no ambiente do rugby brasileiro. “A Heineken optou por centralizar as ações de marketing relacionadas ao rugby na agência para poder selecionar as iniciativas e focar esforços nas de maior potencial de resultados” comenta Marcelo Novo, diretor da M&N SPORTS.

A M&N SPORTS dá as boas vindas à Heineken ao rugby brasileiro e abre suas portas para receber contatos das equipes interessadas em conhecer e fazer parte do projeto da marca.

Clique aqui para acessar o site da M&NSports

I was probably 12.5 years old when I heard Franz Ferdinand for the first time. I think it was early 2005, they just released their debut album. I was exploring music by that time, and this was the first thing that really got me, and it got me good. Since that moment, Franz has been my favourite band for about 2.5 years. But then I discovered Ben Folds, and I got more into ‘listening’ music, like Fleet Foxes and Andrew Bird. Anyhow, I still have a small weak spot in my heart for them.

I’ve seen Franz Ferdinand earlier this year. They played at the Paradiso in May, it’s a smaller venue than the HMH. To be honest, I wasn’t really impressed that day. Was it because I went to the best gig in my life a few days earlier(Andrew Bird)? Was it because I was stressed because I had some important tests at school? Were it the 11-year olds with moms and dads that annoyed me? I don’t know, because it was a pretty good set, but I wasn’t impressed, so I decided to give Franz Ferdinand another chance.

But good, let’s move on to the show at the HMH. The night kicks off with the Cribs. They’re probably support act because Kapranos is good friends with the brothers Jarman, he produced their third album. I’ve always had a bit of a weak spot for the Cribs. Maybe because I met Ross Jarman last year at a festival. He’s a really nice, sweet, friendly, cute/handsome chap. Musically, they’re not really my cup of tea (anymore) but I definitely do respect their music. Anyway, most songs they played were from their last album. I don’t know what it is, but I feel like I don’t connect that much with that album. Still they’re a good band and they did give a good performance, though I don’t really understand what Johnny Marr is still doing there.

Franz Ferdinand kicked of their show with ‘This Fire’, a good choice, a good song. Immediately, half the crowd (maybe even 2/3) became a jumping mess. I don’t know, I don’t really like that. But you know that’s going to happen when you go to a band like Franz Ferdinand. At the moment I felt like that this could really become a pretty good evening and a pretty good show.

But no, it didn’t turn out to go that way. The first half of the set was just pumping songs into the venue. And they didn’t sound different than the album tracks to me. I mean, I could just put on the album on my iPod if I wanted to hear that. And after 30 minutes I was rather disappointed, again. Come on Franz! You folks have such great stuff, you can get more out of that.
Luckily the second half of the show was much better. 40′ was the start of the better half. I don’t know what it was that made it better. Musical variation, more guitar noise? It seemed at least more spontaneous.

Also ‘Outsiders’ was pretty nice. The band grouped around a drum kit and smashed it in pieces (well, not literally), good stuff, good variation, that’s what I want to see(you can see it on the picture . Sadly enough, only those two songs for the encore did really draw my attention and made my feel a bit of my ‘old’ love for the band.

After the encore, the band was capable of following that good line. ‘The Dark of the Matinee’ and ‘Darts of Pleasure’ were performed slightly different from the album version, also ‘Turn It On’ was performed nicely. The band ended their set with ‘Lucid Dreams’, that ended in a massive electro beat song. Great stuff, but I’ve seen that before in Paradiso (in may).

I was pretty happy that I managed to keep a good view, even with all those jumping and dancing people. It’s absolutely clear that Alex Kapranos is the leading man in the group. Nipping his wine, crazy little jumps, waving his arms. He’s one of the most charismatic people I’ve ever seen. He plays the crowd with ease (but that could also be experience).

Something that really bugged me was the level of the sound. It was way too loud. My right ear still hurts (yes I visit the doctor), and still I have an annoying beep/buzz in my ear. I hope it’s over tomorrow coz it’s freaking annoying! I don’t think that was supposed to happen. Also the sound changed, with that I mean that it didn’t sound like it should sound. Not good! And it didn’t benefit anyone, so why so much volume?! I really should get earplugs!

My conclusion is that Franz Ferdinand is a pretty good live band, if you want to jump around and dance. And that are the crowds they attract. And that’s just not my cup of tea, but that’s just me. I do understand if people love their shows. But if you want to be musically challenged and get inspiration, they’re not the right band, at least, not for me. They show that they’re capable of giving me that feeling in the second half of their show. But no hate to Franz, the only person to blame here is me (and probably my change of music taste). They are definitely a very good live band!

Overall, it was good show, but no tears and weird feelings in my body this time, well the only weird feeling is an injured ear. And that ’s not a nice feeling! It’s never a good sign if you’re wondering what time it is during a show(in other words: how long will it last?), right?! I’ll probably won’t go to another Franz Ferdinand show, but I’ll definitely check them out on a festival. With earplugs!

More pictures can be found here

Setlist (again, I might miss a few songs):
This Fire
Live Alone
Walk Away
Tell Her Tonight
Can’t Stop Feeling
Bite Hard
Do You Want To
Michael
No You Girls
The Scottish Song
Ulysses
40′
Outsiders
Encore
Dark of the Matinee
Darts of Pleasure
Turn it On
Lucid Dreams

[7.2/10] (but if you love this type of shows, probably higher)

Three things I look forward to when visiting Amsterdam the next time:

1. 0.5l of Heineken or Amstel – Tasty and cold, can’t beat it.

2. An espresso and a cookie at one of the Grand cafes.

3. A quirky shopping trip into Jordaan – the bohemian district of Amsterdam. It does not need to become expensive!

What is the attraction, really?

Amsterdam is the Dutch capital, its street is littered with impressive architecture, lovely canals that connect the great city, great shopping opportunities, and friendly people who nearly all speak English very well. Whether you prefer culture, history or hard partying – the city has something on offer for you!

BTW: Check out Glasvegas latest acoustic session at MP3.

Festa heineken / amigos / casal que adoro / Amigos ti / diversão.

Adorei !

We want to thank everyone that showed up for this event.. Great turn out, great music and the drinks.. All night, they kept coming..

Special thanks to Reebok (crew), Red bull (spot and for the energy), Heineken, Jack Daniels and Finlandia vodka..

Pete rock, Kid koala and mymanhenri. Thanks for keeping us going all night with the music!!

Thanks to the friends and fam.. Other stores and brands that showed up.. Thanks to all

Some pics that we took.. Should be more to come…

Pics provided by 1loveto

Shout outs to the crew: Bryan, T-rexXx and the Photo dood.. (sorry, forgot your name)

Great shots dood….

Pics of all the collabos:

Kid Koala gettin’ busy

More pics will be up soon

Real Oviedo - Heineken

Más fotos del Real Oviedo

Zu der Know the Signs Kampagne von Heineken habe ich in diesem Artikel schon mehr geschrieben, und die Aktion ist – Glaubwürdig hin oder her – ja auch sehr gut. Zumindest Idee und Umsetzung sind gut, und alles andere als lieblos ins Netz geworfen. An der Seite knowthesigns.com hat man auf den ersten Blick nichts verändert, aber einen zweiten Viral in Rennen geschickt. Und den möchte ich natürlich der geneigten Leserschaft nicht vorenthalten.

Drunk Pole Dancing Gone Wrong

youtube.com

via ViralBlog;

Heineken komt met een vervolg op de Know-the-Signs campagne.
In de campagne laat Heineken -in het kader van Enjoy Heineken Responsibly- de gevaren van overmatig alcoholgebruik zien.

Verschillende karakters die elk op hun eigen manier reageren.
Vorig jaar waren de karakters de Huilebalk, de Vechtjas, de Slaapkop, de Exhibitionist en de Handtastelijke.
Dit jaar zijn er twee nieuwe karakters bijgekomen: de Flirt en de Stumper.

Bekijk hier enkele filmpjes

So Rob and Kristen, you finally made the big move and showed up in Paris together holding hands. What a big deal, the whole fandom went crazy. Like that:

“I always knew they were made for each other.”
“She spoils the picture.”
“How cute they’re finally showing their love in public.”
“Wow, Rob looks hot!”
“Damn, now the Robstens are so gonna rub this in my face.”
“In your faces Nonstens!”
“She spoils the picture.”
“Paris, the city of love. This could not be any more romantic.”
“Wow,Rob looks hot!”
“I could kill them for keeping us waiting for so long!”
“She spoils the picture.”
“Doesn’t Rob know he belongs with me?”
“Wow, Rob looks hot!”

On and on it went in endless arguments and discussions before another picture finally appeared. Your co-star Peter Facinelli published this gem via twitpic. So Robsten, are you up for competition? Who’s the cuter Twi-star-couple right now?

The picture that started it all

Peter Facinelli's famous twitpic

After long months you decided to come out and show in public together and this happens. You have to share all the glory with Peter Facinelli and Kellan Lutz. How bad for you, cause we all know you so love the attention the press and paparazzi pay you all the time. So what are you going to do now in order to outshine your two co-stars?

"Hey, see the paps over there? The fans are gonna love this!"

Maybe you could show up at some airport reading Breaking Dawn together (A hint to the fans? A sign?) just like they did with New Moon. Or you could go to yoga sessions together. And then get someone else to tweet about it as both of you are currently lacking a twitter account of your own. And if you do, please twitpic something for us, please! Seeing Rob doing the lotus position, priceless! But that would all just be copying what Peter and Kellan did. Nevertheless this would proof you really can be fun celebrities. Something we doubted all those past months. At least as far as it concerns you, Kristen. Rob sometimes is kind of fun, but maybe that’s just his alter ego Dorkward appearing from time to time. Perhaps you got some ideas of your own how you could dazzle all the Twilight-fans. In case you’re not that creative yourself, here a few suggestions:

Billy Burkes yoga-tweet...one of my all time favs!

You could get a Twitter-account of your own. And then drunk-tweet. That’s always a great thing to do (ask Billy Burke, he’s a total pro, trust!)! Or make pictures of the two of you microwaving Hot Pockets together. Or Rob could do it Ashton Kutcher style and tweet a pic of Kristen bending down in front of the fridge to get some more Heinekens. With Kristens sexy butt in the foreground of course. Otherwise it doesn’t really make sense. Well, unless you think the Heineken bottles are more attractive. Which is not impossible, right Rob? Yeah, I really know what’s going on in your head: Heinekens, butt, Heinekens, butt… Difficult decision. Well, no problem, just make a pic of both then. Or you could tweet something about the new plaid bed-sheets and matching pajamas you bought. Or Kristen could secretly tweet how skillfully she finally managed to steal your favorite plaid shirt from one of the boxes full of dirty laundry so that she can wear it from now on. Or you could give a private gig for Kristen and then leak the video on YouTube in honor to the slightly more crowded version Taylor Swift and Taylor Lautner (affectionately called Swiftner) showed us a few weeks ago. And don’t forget to do the hand lingering thing before Rob leaves the stage to go microwave some more Hot Pockets. In case you missed it or don’t remember it well enough to copy that really difficult, subtle move, I will post the video again at the end of this post so you can prepare properly. No problem. You’re welcome, honestly! Can’t wait to see how you put all this into action. Cause it will be so fun… Well, for us at least. And that’s what really counts, right? Making your fans happy. Just ask Alex Meraz. He knows how to do it!

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Off to take pics of Zelda and me doing the scorpion pose (Oh yes, we can!)

Saveyoursoul

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As I promised above here comes without further adieu the “Swiftner concert hand lingering special edition”:

So who do you think is the cuter couple? What else could Rob and Kristen do to dazzle us? And can we please come up with another, special name for Peter and Kellan? Cause it’s damn annoying to always have to type in their full names! Trust me, I only had to do it about five or six times for this post and it’s already going on my nerves. So what would their celebrity couple name be? Leave a comment or write an e-mail!

(images: google; video: YouTube)

Les problématiques de com relatives à l’alcool sont nombreuses. Les multiples interdictions à l’encontre des alcooliers rendent la communication complexe, chaque message est passé au crible d’un arsenal juridique kafkaïen.

Il y a bien des petits malins qui tentent des pirouettes. C’est le cas dans le sport, où les divergences législatives entre les pays autorisent sinon des jurisprudences du moins des confusions exploitées par les marques d’alcool. On pense par exemple à la H Cup, l’autre nom de la coupe d’Europe de rugby à 15, sponsorisée par Heineken.

En France, la marque hollandaise n’a rien le droit de dire (leur dernière tentative s’est soldée par un furieux échec) alors que dans beaucoup d’autres pays, on force à moitié les joueurs à descendre un demi à la mi-temps. Ce décalage de lois posent le problème de l’unification des juridictions (cf. Olympique Lyonnais qui n’a le droit d’afficher le sponsor de ses maillots que lors de ses déplacements européens) mais c’est un autre débat.

On se souvient par ailleurs de la pirouette de la marque de bière galloise Brains qui a utilisé lors du match de rugby France/Pays de Galles des maillots frappés de l’inscription “try SA” à la place de leur habituel “Brains SA”. L’idée : contourner la législation française sur l’alcool sans pour autant faire disparaitre le sponsor. La mention “Try SA” a été présentée comme une simple traduction du terme “essai” (…rugby…) alors qu’en fait cela faisait la promo de la marque de bière… Personne n’a compris mais bon…

Internet offre en revanche un no man’s land juridique dont les marques d’alcool profitent allègrement. On ne compte plus les groupes, les pages fans sur Facebook ou encore les forums investis par les alcooliers. La pirouette : on ne peut pas contrôler les contenus UGC (user generated content)…

Naturellement, tout le monde SA s’essaie à la pub pour l’alcool en ligne, même les non-fabricants. C’est le cas de Habbo, un réseau social pour les ados, assez populaire de par le monde. Leur dernière trouvaille : créer un espace de discussion en ligne sous forme de bistro : le Bobba Bar.

Evidemment, cette petite perle technique est accessible depuis son ordinateur et son mobile. Tout ce qu’on aime. L’idée n’est pas de remettre en cause le rôle social des cafés dans nos sociétés mais plutôt de s’étonner de l’audace de ce projet.

Si l’association Familles de France (jamais avare d’une petite pique réac envers l’univers des jeux vidéo) tombe là-dessus, ils vont littéralement s’étrangler.

Habituer les jeunes à passer des bons moments dans un bar, il faut bien avouer que c’est politiquement incorrect, du moins en France.

De là à ce que certaines marques aillent les dragouiller, il n’y a qu’un pas.

Belgia on olutmaa. Kun Belgiaa esitellään eri julkaisuissa, niin aina yksi tärkeimmistä asioista, mikä mainitaan, on maan yli 300 olutpanimoa. Kuitenkin, kun menee maan asioimaan maan eri kauppoihin tai ravintoloihin, niin sieltä löytyy vain muutama merkki. No, sanotaan nyt 10 – 15 eri merkkiä. Suurin osa pienistä panimoista on paikallisia. Moni myös haluaa pysyä paikallisena.

Isot ja koko maan kattavat panimot kuuluvat joko Heinekenin omistamaan tai SABaBv (Belgialais-amerikkalainen) liittoon. Pienet panimot ovat pieniä. Isojen panimoiden tuotteet ovat hyvin näkyvissä kauppojen ja baarien hyllyillä. Pienet panimot taistelevat hyllytilasta. Se, mikä tekee hyllytilasta taistelun mielenkiintoisen, on jokaisen panimon omat ja muodoltaan erillaiset lasit. Taistelu näkyy vähittäiskaupassa, mutta myös baareissa. Kun asiakas on opetettu ostamaan omaa suosikkiolutta siihen kuuluvasta oikeasta lasista, niin ei kukaan hyvään juomaan tottunut kuluttaja suostu juomaan suosikkioluttaan kilpailevasta lasista. Varsinkin, kun muoto poikkeaa hiukan omasta totutusta.

Tämän takia  kilpailussa omasta paikasta ravintoloissa jokainen panimo pyrkii blokkaamaan omalla lasillaan toisen panimon myyntitilan tarjoamalla oman panimon erikoislaseja. Kun ravintola ostaa olutta itselleen, niin heillä on rajallinen määrä tilaa laseille. Jos tarjolla on vaikka 10 eri merkkiä, niin kaikille pitää olla oma lasitila. Jos kuitenkin lasitilaa on vain kuudelle merkille, joutuu neljä merkkiä nuolemaan näppejä.

Samaa mallia voi soveltaa myös muuhun toimintaan. Tekemällä muodoltaan selkeästi tavoiteltuja tuotteita saa asiakkaat tappelemaan sellaisista tuotteista, jotka eivät ole teknisesti insinööriä tyydyttäviä, mutta kuluttajille pakollisia. Samoin hyvä muotoilu takaa sen, että kilpailijan on pakko tarjota selkeästi halvemmalla kuin kilpailija, jotta voi saada asiakkaita puolelleen. Kun kerran tiputtaa hintaa, niin sitä on vaikea nostaa. Nosto onnistuu usein vain monopoliasemassa.

Und wieder ist ein großer Wunsch von uns beiden in Erfüllung gegangen: in unserem Haus gibt es einen begehbaren Kleiderschrank! Das “Demo-Video” ist für alle diejenigen, die neugierig sind, für welche Variante bzw. Ausführung wir uns entschieden haben…

Seguindo essa onda de vídeos, passeando aqui pela internet, encontrei dois comerciais da heineken com o tema se beber, não dirija.

Título: Walk-in Fridge
Agência: TBWA, Neboko

Título: Let A Stranger Drive You Home
Agencia: TBWA\NEBOKO, Amstelveen, The Netherlands

Para quem tiver o interesse de conhecer o canal da Heineken no Youtube:
- http://www.youtube.com/heinekenusa
- http://www.youtube.com/user/heinekenpremium

Créditos
- Youtube; Página Inválida; Canal Heineken.