Le Chat lance une nouvelle gamme de lessive :

“Le Chat Eco Efficacité”

Il y a 20 ans, Le chat (marque du groupe Henkel) sort la 1ere lessive sans phosphates. Aujourd’hui, il renouvelle son engagement auprès du développement durable et du respect de l’environnement avec une nouvelle gamme de lessive Eco Efficace.

Flacon 3L : 25 lavages, prix de vente : 8,70Euros

Flacon 1,5L : 25 lavages, prix de vente : 8,04Euros

Les Objectifs et les Actions de la Communication :

–> Démontrer que la composition du produit est écologique : intégrer des tensio-actifs d’origine végétale (issu d’huile de coeur de palmier) et 100% biodégradables.

–> Prouver que la production de la lessive diminue l’impact environnemental : centraliser l’élaboration de la formule, le soufflage et le remplissage des bouteilles dans une même usine, à Nemours en Ile de France. Cette opération permet de réduire l’émission de CO2, par la suppression des transports de marchandises entre chaque étape.

–> Faire de l’acheteur un consom’acteur : prouver l’efficacité du produit avec de l’eau froide et en cycle court, pour permettre au consommateur de faire des économies d’eau et d’énergie.

–> Favoriser le tri et la diminution des déchets : création d’un emballage compactable avec un plastique recyclable. La marque Le Chat encourage donc ses clients à trier ses emballages pour permmettre la fabrication de nouvelles bouteilles et la préservation des ressources naturelles.

Les supports de Communication :

1/ Affiche Publicitaire

  2/ Publicité TV

 Cliquez sur l’image pour voir la vidéo.

3/ Création d’un site Internet dédié à l’Eco Efficacité de la marque

 http://www.lechatecoefficacite.fr/

Cette nouvelle campagne de communication de “Le chat” montre un réel engagement dans le développement durable. L’utilisation de la Communication Verte répond à un intérêt écologique profond et tend vers une  évolution des habitudes quotidiennes des clients. La lessive “Le Chat Eco Efficace” est au final au même prix que les autres lessives (voire moins chère) et remplit les caractéristiques répondant au développement durable : économie d’eau, d’énergie, diminution des émissions de CO2, utilisation de produits écologiques et encourage au recyclage.

Sources : http://www.lechat.fr/  http://www.lechatecoefficacite.fr/ Dossier et Communiqué de Presse de l’opération “Le Chat Eco Efficacité”

Last Year's Spirt of Community Leadership Award Winners

Scottsdale Leadership will host the 10th annual Community Leadership Awards Luncheon on Friday, Dec. 4, sponsored by APS and Scottsdale Insurance, at the Hilton Scottsdale Resort & Villas, located at 6333 North Scottsdale Rd. The event is open to the public and tickets are available at www.scottsdaleleadership.org.

At the luncheon, the 2009 recipients of the Drinkwater Community Leadership, Frank W. Hodges Alumni Achievement, Corporate Leadership, and Youth Leadership awards will be recognized.

• The Drinkwater Leadership award, presented by Merrill Lynch, commemorates former Scottsdale Mayor Herb Drinkwater’s commitment to the city by honoring a member of the community who has made a significant and notable contribution to the greater Scottsdale community. This year’s recipient is: Marc Miller. Miller serves on the Scottsdale Railroad and Mechanical Society board and is a member of the Scottsdale Charros Community Foundation investment committee.

• The Hodges Alumni Achievement award, presented by Prestige Cleaners, commemorates Frank W. Hodges, a graduate of Scottsdale Leadership Class I, by honoring a Scottsdale Leadership alumnus who has and continues to illustrate exemplary community service and humanitarian values. This year’s recipient is long-time Scottsdale resident, Linda Milhaven, a successful businesswoman in the banking industry with an MBA from Columbia University. Milhaven serves as the Board Chair for the Scottsdale Cultural Council, is a STARS board member and serves as a Scottsdale City Commissioner.

• The Corporate Leadership award, presented by Henkel Consumer Goods Inc., honors a company that supports leadership as a key organizational philosophy. Companies eligible for this award encourage employees to become involved in community service, honor humanitarian values, and positively impact the community through leadership and financial support. This year’s recipient is APS, one of the largest corporations headquartered in Arizona, and a company that embraces its responsibility to serve the communities in which its employees live, work and play.

• The Youth Leadership award, presented by Scottsdale Active 20-30 Club and Foundation, recognizes a teenager who exhibits leadership skills at school and within their community. This year’s recipient is Benjamin Johnson, a senior at Desert Mountain High School, who plays saxophone in the marching and jazz bands, is a goalie for the Desert Mountain Club lacrosse team and is an Eagle Scout with Boy Scouts of America Troop 440.

Please join us for this wonderful event!

Where is the sense of german-justice?

Nun haben wir den Abschluss unter einen der unglaublichsten Vorgänge in der Deutschen Geschichte nach dem II. Weltkrieg. Am 2. Juni 1967 hat der Stasipitzel und Polizist Kurras den Studeten Benno Ohnesorg erschossen. Er wurde nie für dies Mord bestraft, außer einer Anklage mit Freispruch 1967 hat sich bei heute kein Ermittler, keine Justitzbehörde in Deutschland gefunden, die die Umstände der damligen Ermittlungen durch Staatsanwälte und Behörden aufgeklärt hätte.(1)

Nicht mal heute versucht man mit Kurras zusammen eine komplette Aufklärung zu erreichen, sondern hat einen diese Alibiprozesse wegen Waffenbesitz gegen einen 81-jährigen geführt. Man sieht, also, bis heute ist eine Justitz imer noch nicht in der Lage, die Wahrheit zu ermitteln, dazu  würde dann wohl zu viel an Informationen an die Öffentlichkeit geraten.(2)

Der Fall Benno Ohnesorg ist der Fall einer “unfähigen deutschen Justiz”. Und was machen unsere Politiker, sie schauen wie immer weg und freuen sich auf den nächsten Nebenjob.

“Der ehemalige West-Berliner Polizeibeamte und Ex-Stasi-Spitzel Karl-Heinz Kurras ist wegen illegalen Waffenbesitzes zu einer Freiheitsstrafe von sechs Monaten auf Bewährung verurteilt worden”.(1)

Benno Ohnesorg hatte Pech, dass er ein Bürger war wie jeder andere, keine Macht und kein Vitamin B. Wäre er ein Arbeitgeberpräsident wie  Hans Martin Schleyer gewesen, dann würden noch heute die öffentlichen Rundfunk- und Fernsehanstalten Tag und Nacht berichten, der Speigel würde seine unausgegoren Artikel weiter verbreiten und jeder Lobbyist wie ein Herr Henkel dürfte jeden Unfug in Talksshows verbreiten. 2009 war nicht das Jahr des Maurerfalls, das sich zum x-ten Mal jährte, sondern es war ein erneuter Jahrestag für eine unfähige, deutsche Justiz, die sich hinter Mauern der Ungerechtigkeit versteckt.

Welcome Mr. Kurras in the German-Paradise  for Killer and Policemen. How poor is the justice of Germany today.

1)http://www.sueddeutsche.de/politik/20/494357/text/

2)http://bennoohnesorg.wordpress.com/2009/07/16/stasiakten-im-freien-umlauf/

Het gebeurt niet zo vaak dat er nieuwe merken worden gelanceerd. Vandaar deze opmerkelijke innovatie op het vlak van haarverzorging: Syoss. Syoss is een nieuw merk van de oude rot in het vak, Schwarzkopf, een merk van Henkel.

Syoss verklaart dat ze de professionaliteit van kappersproducten evenaart. Het product is namelijk ontwikkeld in samenwerking met kappers, waardoor je nu elke dag uit de douche komt met haar net alsof je pas bij de kapper bent geweest… En dat voor een betaalbare prijs. Dat alles hoor en zie je ook in deze commercial.

Henkel lanceert het product als een nieuw segment in de haarverzorging. Naast de bestaande segmenten van gezinsshampoos, klassieke shampoos, enz., lanceert men nu de betaalbare luxeshampoo. Goed gezien trouwens in deze tijden van crisis: de prijsbewuste vrouw verzorgt liever zelf  het haar dan telkens naar de dure kapper te moeten. De portemonnee kan er maar wel bij varen.

Sinds juni 2009 kunnen enkel vrouwen zich het kappersgevoel ook thuis permitteren. Een serie professionele shampoos voor mannen is er nog niet… Wel vreemd dat deze fles dan zo’n stoere - eerder mannelijke – zwarte look heeft. Voordeel van deze kleur is dat het opvalt tussen de andere shampoos in het winkelrek.
Er bestaan momenteel producten voor vier types haar: voor dof, glansloos haar; droog, beschadigd haar; gekleurd haar en fijn/futloos haar. Maar wat moet je kopen als je normaal haar hebt?

De flessen zijn groter dan de gemiddelde shampoos. Met een halve liter kan je wel eventjes verder. Door de grootte (en de kleur) straalt het product misschien meer professionaliteit uit? Ervaringsdeskundigen spreken vaak positief over het product: het geeft met een weinig shampoo toch veel schuim in het haar, het heeft een zacht parfum en meestal het gewenste resultaat. Toch hoor je soms de kritiek dat het product niet altijd even natuurlijk is, waardoor er soms irritatie kan ontstaan.

Je koopt het in de supermarkt of de drogist aan zo’n €4.

Stock Price: €32
Conclusion: Almost 16xP/E based on 2010 estimates looks full, considering the impact of increased competition in laundry and cosmetics and the risk of missing, once gain, 2012 margin target.

9 months results: Sales down 3.4% reported to €10.2bn (-4.8% like for like), adjusted earnings down 23.5% to €532m, EPS down 24%.

Following a relatively good performance in laundry and cosmetics in the first nine months, Henkel is looking for a deceleration by the end of the year. Both Reckitt and Unilever recently confirmed that promotional intensity is increasing, notably in Europe but also in Asia. As a result pricing could turn flattish while volume growth will continue to be held back by poor consumer sentiment.

Visibility on the margin front looks poor. Reported COGS improved by 210bp, but this is largely due to lower restructuring expenses. Adjusted COGS improved by only 50bp in the first nine months, despite the positive impact from lower raw material prices, the restructuring benefits and the synergies derived from the integration of National Starch. We expect adjusted EBIT margin to fall to 9% this year and believe that Henkel will find it hard to reach 14% by 2012. We expect EPS to decrease by 16% this year. The expected rebound in EPS next year will also depend on oil prices which are rising again and might put pressure on COGS, as raw material and packaging costs account for more than €4bn. As to marketing expenses, they keep rising as a percentage to sales. It remains to be seen what will be the retention rate of €450m costs savings forecasted from the Global Excellence programme and from National Starch integration by the end of 2012. We based our DCF valuation on a 12.5% EBIT margin assumption for 2012, which would represent a 350bp gain in three years.

Henkel trades at a 20% discount to L’Oreal based on 2010 P/E, which we find justified by the greater cyclicality of the portfolio and lower earnings visibility. DCF based valuation points to the high end of our valuation range of €32-35 per share.

Der Berliner CDU-Politiker René Stadtkewitz hat die Union verlassen, weil die CDU Berlin sich einer seit 20 Jahren überfälligen Integrationsdebatte verweigert: http://www.pi-news.net/2009/10/cdu-austrittserklaerung-von-rene-stadtkewitz/

Jean-Baptiste Santoul during the Henkel Trade week in the CoolBrands House.

Jean-Baptiste Santoul - Henkel Storytelling in the CoolBrands House

Der Henkel-Konzern bringt trotz der Wirtschaftsflaute 44 neue Produkte aus allen Unternehmensbereichen auf den Markt. Konzernchef Kasper Rorsted hält es für wichtig, sich gerade in einem wirtschaftlich schwierigen Marktumfeld mit vielen neuen Produkten zu positionieren, zumal Henkel mehr als 40 Prozent seines Umsatzes mit Wasch- und Reinigungsmitteln mit Produkten erzielt, die jünger als drei Jahre sind. Dabei verzichtet das Unternehmen angesichts der Wirtschaftslage bei Markteinführungen besonders umweltverträglicher Marken wie “Terra” auf allzu starke Preiserhöhungen. Infolge der Produkteinführungen hat Henkel auch seine Marketingausgaben im ersten Halbjahr deutlich erhöht – allein die Spendings für TV-Werbung haben sich im Vorjahresvergleich mit 61 Mio. Euro mehr als verdoppelt.
Quelle: SZ

Looks like you’ve gotten yourself into a sticky situation, my friend. This is “Adhesives Week” on our blog! Did you get a chance to check out our comprehensive adhesives article in our October issue? Well, this is an e-expansion of that adhesives-how-to. By the time this week is through, we hope to answer some of your most common adhesive questions in the following categories:

Tips

With an entire row of adhesives available, how can I know what kind is best to use with my specific project needs? This is just one of the many glue-based questions we get asked on a regular basis. And while we did address it thoroughly in our October magazine feature, we will take it further this week.

In the spirit of tips, I’ll start this attractive party with one of my favorites:

When you’re gluing and notice you’ve smudged your pretty cardstock with adhesive runoff, don’t fear. Simply use an eraser to lift the gunk from your paper. Or, if you don’t have an eraser, you can always use the soft-rubber handles of scissors—something I do on a regular basis.

Techniques

Adhesive is a must when it comes to scrapbooking, but how can I take it beyond tacking elements down? The various adhesive types offer so much in the way of creative potential. This week we’ll dedicate blog space to exploring some of these unique ideas. Let’s get started with something I put together.

Add depth to pen stitching using a glue pen and glitter or flocking. The added texture will feel more like real stitching without the need of a sewing machine or the risk of a poked finger.

I applied the pen stitching technique across Frank’s forehead.

Tip: Make sure you add the glitter before the glue dries. With this pen, the glue is blue when it’s wet. Once the glue begins going clear, you’ll know it’s drying.

For the stitching around Frank’s head, I used small strips from my adhesive runner.

Using the adhesive strips keeps the “stitches” around the outside of the card even.

Giveaways

What’s Adhesives Week without “Glue Grab Bags?” That’s like Shark Week without the shark—it isn’t gonna happen. Everyday this week, we’ll select two winners from each post to receive an impressive bag o’ adhesive (M – Th). And we’ll conclude the fun with a special guest blogger on Friday who happens to be hosting a grand giveaway of her own!

Thanks to our Sponsors

We couldn’t have done all of this without our amazing Adhesives Week sponsors. A special thanks to each of the following companies. Way to stick it to ‘em!

3M
Aleene’s
Clearsnap
EK Success
Elmer’s
Glue Arts
Glue Dots
Helmar
Henkel
KI Memories
Kokuyo
QuicKutz
Sakura
Scrapbook Adhesives by 3L
Therm O Web
Uhu

Cheers!
Megan Hoeppner, Creative Editor

 CALL FOR PAPERS

EMERGING FAULT LINES AND NEW PUBLIC SPHERES

POLITICAL ALLIANCES AND IDENTITY FORMATIONS IN CONTEMPORARY TURKEY

 The emphasis on social, cultural and ideological cleavages has characterized academic studies on political and public culture in Turkey for decades. Not least, such studies have focused on what they describe as the deep-seated conflict between ‘secularist’ and ‘religious’ sections of Turkish society. The rapidly changing political, social, and cultural environment in Turkey, as well as changing international environment within which Turkey is embedded, however, call (yet again) for a reassessment of these research perspectives. ‘Emerging fault lines and New Public Spheres’ therefore aims at bringing together scholars on Turkey from various disciplines in order to explore and reflect upon features of shifting political identities and emerging fault lines in contemporary Turkey, as well as the various contexts in which they are produced, not least in the media.

 Among the key themes that could be addressed at the conference are: What are the features of the emerging fault lines of the past decade, which subject matters are defined as critical in public debates in Turkey, what imagined social spaces and audiences do various actors address, and how are the fault lines that divide Turkish society articulated? How does the shift of the status of the AKP from opposition to party in power (iktidar partisi) reshape the way in which various civic and political actors define themselves and relate to this (now) pro-Islamic political establishment? In what socio-cultural contexts in as well as outside Turkey are these fault lines produced, and in turn define new features of what is the public and what is the political? How do various media and media actors in and outside Turkey including newspapers, television, publishing houses and the internet contribute to shaping these newly emerging fault lines?

We invite proposals for papers from scholars from various disciplines. We are particularly interested in contributions which are based upon qualitative, in-depth studies from Turkey dealing with some of the above mentioned issues or related topics. We furthermore invite presenters to assist in developing analytical and conceptual frameworks, which enables us to grasp aspects of contemporary political identity formation in Turkey.

The conference is hosted by the research unit ‘The New Islamic Public Sphere’ at the University of Copenhagen, Denmark. It takes place in Copenhagen March 19 – 21, 2010. The host institution will cover transport, accommodations and meals.

 Please send an abstract of no more than 250 words, and information about disciplinary background and academic affiliation to the organizers Daniella Kuzmanovic (daniella@hum.ku.dk) and Heiko Henkel (heiko.henkel@anthro.ku.dk). The deadline for submitting abstracts is December 15, 2009.

Tecnica per ricordare i nomi.

Questa tecnica presa dal sito viveremeglio risulta particolarmente utile quando abbiamo la necessità di ricordare dei nomi, siano essi in una data sequenza oppure no. I nomi in oggetto possono rappresentare qualsiasi cosa che ci interessi ricordare.

Con questa tecnica utilizzeremo le prima lettera di ogni nome per scegliere altre parole con cui formare una frase, meglio se assurda, che proporremo alla nostra mente per la dovuta memorizzazione.

Vediamo un esempio: si supponga di dover ricordare le marche dei prodotti pubblicizzati dalle reti Fininvest. Le principali sono: Barilla – Nestlé – Ferrero – Procter&Gamble – Parmalat - Vodafone – L’Oreal – Danone – RCS/Rizzoli – Unilever -Uliveto/Rocchetta - Mondadori – Henkel.

In questo caso siamo costretti a prendere le due lettere iniziali per L’Oreal, perchè è composta da articolo e nome, per Uliveto-Unilever e per Parmalat-Procter&Gamble in quanto sono successivi nella sequenza ed hanno la stessa lettera iniziale, otterremo pertanto:

B – N – F - PR - PA  – V – L’O - D – R  – Un – Ul - M - H

Useremo ora la nostra fantasia per creare una frase assurda che contenga delle parole che abbiano tali iniziali, una soluzione potrebbe essere:

Berlusconi Non Fa Proprio Paura, Viene L’Ora Di Rendere Un Ultimo Monito, Hurrà!

Tecnica di ancoraggio.

Un’altra tecnica utile per ricordare le cose è la codiddetta tecnica di ancoraggio. L’ancoraggio si può fare in diverse modalità, una delle quali si basa sull’associare qualcosa di visivo a qualcosa di mentale.

Per capirci facciamo un esempio.

Si supponga di voler memorizzare i prodotti in particolare della Procter & Gamble. Ricordiamo che sul mercato italiano  i principali sono: Mastro Lindo, AZ, Ace, Hugo Boss, Swiffer, Max Factor, Pantene, Oil Of Olaz, Viakal, Infasil, Vicks, Tempo, Dash.

E’ possibile ricordare questi nomi prendendo un’immagine o una sequenza di immagini e associando a ciascun nome un oggetto dell’immagine. Può essere di aiuto immaginare anche una sequenza narrativa che abbia un senso cronologico, in modo da ricordare in ordine i nostri nomi.

Un buon esempio si può fare con un video, prendiamo quello di un uomo che va dal barbiere e poi torna a casa:

- l’uomo grasso che parla per iniziare l’articolo possiamo associarlo a MASTRO LINDO (uomo brutto)

- l’inizio del filmato in cui compaiono i nomi di chi ha confezionato il servizio AZ (lettere in sovraimpressione)

- Il giudice che ha condannato la Fininvest che entra in scena ACE (!)

- Il giudice che passeggia HUGO BOSS

- Il giudice che aspetta fumando e andando avanti e indietro SWIFFER

- Il barbiere che ha finalmente aperto MAX FACTOR

- il lavaggio dei capelli PANTENE

- La schiuma da barba OIL OF OLAZ

- Il giudice se ne va via VIAKAL

- La voce stridula della giornalista INFASIL

- Il giudice aspira un’altra sigaretta VICKS

- Aspettando al semaforo TEMPO

- Poi si siede in panchina mostrando la sua maglietta bianca DASH.

Ecco qua, la tecnica è molto semplice, ora vi basterà richiamare le immagini che avete visto per ricordare i prodotti Procter & Gamble. Vi consigliamo di personalizzare l’ancoraggio utilizzando solo i prodotti che effettivamente vi interessano.

Sia la tecnica dei nomi che quella dell’ancoraggio possono essere molto utili per ricordare anche i prodotti Henkel (Dixan, General, Antica Erboristeria, Pril, Verlana, Vernel, Bref, Pattex, Nelsen), e Unilever (Findus, dove, Lysoform, Knorr,Mentadent, Coccolino, Clear,Axe, Svelto), che non sempre sono facili da ricordare.

Cosa c’è di più bello di un amore senza tempo?
Henkel ha deciso di puntare sul romanticismo per la nuova campagna Pattex glue.
Una immagine evocativa e che rimanda al concept di Imelda Ogilvy, per la Slovenia, Long lasting glue like long lasting Love

In effetti associare la qualità di un brand ad un “look’n'feel” emozionale e che rimanda ad un sentimento positivo quale l’amore che dura una vita non può che giovare alla colla in questione
Mood che ultimamente è stato acquisito da diversi marchi e aziende che promuovono prodotti che fanno parte del vissuto quotidiano, ed entrano nelle nostre case richiamando l’esigenza condivisa di stabilità e valore, anche nei prodotti che utilizziamo.
e poi… dite la verità…. come si fa a non adorare questi due “nonnetti”!

Lady Soul

Einem politisch sehr korrekten Reporter des Deutschen Landesfunks (DLF) gibt Hans-Olaf Henkel, ehemals Vorsitzender des Bundesverbandes der Deutschen Industrie (BDI), zum öffentlichen Vernichtungsfeldzug gegen Thilo Sarrazin ein Interview. Dabei bestätigt der parteilose Wirtschaftsakademiker die von Sarrazin offen ausgesprochenen Fakten zum Ausländerproblem auf ganzer Ebene, und er spricht viele Dinge aus, die der mit Vorurteilen beladene Reporter gar nicht gern hören möchte.

Stock price: €29
Conclusion: Multiples almost in line with HPC peers, which might no be sustainable. Our valuation range (€24-26 per share) suggests some downside risk.

H1: Sales down 6% like for like (down 1.3% reported to €6.7bn), adjusted net earnings down 34% to €292m. Guidance Q3: HPC growth could decelerate while adhesives should perform in line with Q2.

We think that the recent rerating of the group might not be sustainable.

1) Top line growth in consumer could decelerate in the second half of the year.
-Performance in laundry and home care was essentially driven by pricing which rose by 5% in H1, while volume were up only 1%. We expect the pricing impact to gradually diminish and be only partly offset by higher volume.
-The balance between volume (+1%) and pricing (+2.4%) looks more bearable in cosmetics.
-The current downturn seems to favor Henkel given its exposure to “basic” hygiene and cleansing products. It remains to be seen whether Henkel will continue to outperform peers when the economy picks up. We also expect L’Oreal to become more agressive in the hair color sector in order to regain the lost ground.

2) Turnaround in adhesives could take some time
Cyclical adhesives account for 45% of Henkel sales. According to management, sales trend in second half of the year could be “similar to or only slightly better” than Q2 which was down by 15.4%. Visibility remains limited in electronics, automotive and construction segments, notably in Europe.

3) Henkel profitability in HPC compares unfavourably with peers.
-We expect margins to achieve around 12% in home care and cosmetics in 2009 which is well below average in the sector (18-22% EBIT margin). Bridging the gap will be challenging given the lack of global scale in cosmetics, the focus on value products and the risk of rising marketing expenses.
-At the group level, we do not expect Henkel to reach its 14% margin target by 2012. First, management has a mixed track record and failed in the past to achieve previous profitability goals. Second, it would need to retain 100% of its savings programme, which is well above the average 50% rate seen in the sector. As a result for are looking for only 12% margin by 2010.

Henkel is up 36% YTD, trading at 20x and 16x P/E based on 2009 and 2010 estimates. We believe that a 20% discount to HPC is justified by the business mix of Henkel. Adhesives trade at lower multiple than HPC. Our SOP based on 9.5xEBITDA in cosmetics and 8x EBITDA in adhesives leads to €25 per share, in line with our DCF valuation.

A Henkel, fabricante das marcas Super Bonder, Pritt, Cascola, Loctite e Schwarzkopf, entre outras, apresenta o Programa de Estágio para 2010. Os interessados podem se inscrever  até o dia 12 de outubro de 2009.

A empresa busca alunos que estejam cursando o penúltimo ano em 2010 dos cursos de administração, ciências contábeis, comércio exterior, comunicação social, direito, economia, engenharia, marketing, psicologia, publicidade e propaganda, química, relações internacionais ou sistema/tecnologia da informação.

A Henkel procura por candidatos que tenham alto nível de energia, iniciativa, pensamento analítico e conceitual e capacidade de trabalho em equipe. É desejável também Inglês avançado.

O processo seletivo é composto pelas etapas de recrutamento dos candidatos, avaliação de idioma (Inglês) e pensamento analítico, dinâmica de grupo, entrevistas individuais dos finalistas com os gestores das áreas, processo de admissão e início dos estágios.

O Programa de Estágio da Henkel oferece uma bolsa-auxílio atrativa, além de um pacote de benefícios diferenciado como 13ª bolsa auxílio, seguro saúde, assistência odontológica, refeição na empresa, vale transporte ou estacionamento, ônibus fretado (para unidades de Itapevi e Diadema) e participação nos treinamentos da Universidade Corporativa (programa interno de capacitação).

A carga horária é de 30 horas semanais, sendo 6 horas diárias com direito a 15 minutos de descanso. O início do estágio está previsto para o dia 11 de janeiro de 2010. As vagas são para as cidades de São Paulo, Itapevi, Diadema e Jundiaí, de acordo com a área de atuação e em cidades de todo o país, para área de vendas.

Inscreva-se aqui.

Sobre a Henkel

A Henkel está comprometida em fazer a vida das pessoas melhor, mais fácil e mais bonita por mais de 130 anos. A Henkel é uma das 500 maiores empresas do mundo de acordo com a revista norte-americana Fortune, e a companhia mais admirada da Alemanha, segundo uma recente pesquisa da mesma publicação. A Henkel oferece marcas e tecnologias em três áreas de competência: Tecnologias em Adesivos, Cosméticos e Detergentes. Todos os dias, mais de 52.000 funcionários em 125 países estão dedicados a cumprir o slogan corporativo da Henkel “Uma marca amiga” (A Brand Like a Friend). Em 2008, a Henkel gerou vendas de 14,1 bilhões de euros, e um lucro líquido ajustado de 1,46 bilhão de euros.

No Brasil desde 1955, a Henkel opera nos segmentos de Adesivos, Selantes e Tratamento de Superfícies, além de Cosmética Capilar Profissional, com marcas consagradas como Super Bonder, Pritt, Tenaz, Durepoxi, Cascola, Cascorez, Sista Flexite, Loctite, Liofol, Bonderite e Schwarzkopf Professional, entre outras. Em 2008, a Henkel Brasil teve um faturamento de aproximadamente 800 milhões de reais (cerca de 300 milhões de euros, com o câmbio médio de 2008).

Perhaps why I love cooking so much is that I am comfortable in my kitchen and cooking never seems like work. Any job can be made easier if you have the right tools. Two of my most prized kitchen tools are my knives,

JA Henkels Twin Cuisine

I use them every day and have a different knife for cutting different products, and ladies they are not screw drivers, pry bars, or for cutting paper, plastic, cardboard etc. They are high quality kitchen knives, mine are J.A. Henkel. You should be comfortable handling your knives and keep them sharp. You can get professional grade knives or mid grade like mine, but I would not reccomend low quality knives. A knife will be used in your kitchen more than any other thing when you cook fresh foods.

A basic variety of knives

A few basic knives you should have are a 8″ Chefs knife, 7″ Santoku knive/hollow edge for cutting produce, 8″ carving knife for meats, 8″ bread knife for bread only (not wax candles) and finally a 4″ pearing knife and a sharpener. These are the basics, you can buy sets but make sure they have these key knives in them. The second tool that will make your cooking life easier is a mix master, mine is by Kitchen Aid.

It will save you time and energy mixing, whipping, and kneading.  When I am

really into what I am doing I make an absolute mess so an apron and a good dishwasher comes in handy too!

At work we sometimes have to use glue, as most offices do. Since going vegan I have abstained from using any, but recently I had to. We use the  Pritt Glue-it Refill Roller made in Germany by Henkel Corporation which is readily available in all office supply stores in New Zealand. I thought I would send them a quick email before I used it to find out what was in their glue.

Pritt Glue-it Refill Roller with spare refill

I commend them on their prompt response …

An excerpt from their reply;

“We do not use animals in the manufacture of any of our products” – signed by the Henkel Corporation.

DOI-Terror

Double Opt-In - die Hoffnung stirbt zuletzt? Plz don't spam!

Datum, Uhrzeit: zu häufig
Betreff: Letzte Erinnerung. Bestätigen Sie noch Ihre Teilnahme am Gewinnspiel Gewinne ein MacBook Air
Kommentar: Vorweg: Die Double Opt-In-E-Mail (DOI-Mail) dient der erneuten Bestätigung einer Anmeldung z. B. für einen E-Mail-Newsletter, um Missbrauch durch Einträge Dritter auszuschließen. Mit dem Urteil des LG Essen wird eine doppelte Einwilligung – insbesondere für Versender von Werbung – empfohlen. Denn eine E-Mail ohne zweifache Einwilligung könnte als Spam gewertet werden. Heißt das im Umkehrschluss, dass eine DOI-Mail kein Spam ist? Wohl kaum. Zwar kann eine DOI-E-Mail untergehen (Fehlalarm des Spam-Filters, etc.). Daher würde ich als Marketer (nicht als RA – der Richter könnte dies anders sehen!) noch eine Nachfass-Aktion gut heißen. Allerdings ist die Vorgehensweise in dieser Ansammlung allerletzter Erinnerungen wohl ein wenig übertrieben… Dazu kommt noch, dass der Austragen-Link in englischer Sprache betitelt ist, was a.) nicht unbedingt vertrauenerweckend ist und b.) viele nicht verstehen. Klar: Mega-Fail!

Medimops

Medimops, die Zweite: Dialogmarketing so, wie es sein sollte.

Datum, Uhrzeit: 16.08.2009, 07:03 Uhr
Betreff: Ihr Einkauf bei medimops ueber Amazon
Kommentar: Medimops wurde im vorangegangenen Beitrag bereits als positives E-Mail-Marketing-Beispiel vorgestellt. Schön, dass mit der Bestellung der Kunde nicht abgehakt wird. Sondern ganz im Gegenteil wird ein persönlicher Kontakt aufgebaut und der Käufer gebunden: der Geschäftsführer stellt sich und die Ansprechpartner kurz persönlich vor und lädt zum Dialog ein. Das Ganze im humorigen Stil der vorangegangenen E-Mail. Eine Gute Basis, um Produkt-Empfehlungen für Folgekäufe auszusprechen.
Einzig die Googlemail-Absenderadresse… sollte dringend in eine medimops.de-Adresse geändert werden. Idealerweise mit dem Namen des GF für eine extra-Portion Authentizität. Und eine Abmelden-Möglichkeit fehlt (“Sollten Sie keinen Kontakt wünschen, …”) .
Fazit: schöner Dialog-Stil! (und ein Beispiel dafür, dass E-Mail-Marketing auch schlicht sein kann)

Inxmail

Inxmail setzt List-Unsubscribe um - Googlemail akzeptierts.

Datum, Uhrzeit: 16.08.2009, 20:39
Betreff: Folgen der BDSG-Novelle für Adressgenerierung
Kommentar: Wie ich kürzlich bei Martin Bucher las, hat Inxmail das List-Unsubscribe-Feature, das unter anderem eine Abmeldung eines Newsletters über die Googlemail-Benutzeroberfläche (vgl. vorangegangener Artikel) ermöglicht und zudem eine quasi-Feedback-Loop für Versender bieten kann, bereits umgesetzt. Wow – das ging fix!
Nicht weniger vorbildlich: nach der Newsletteranmeldung auf der Inxmail-Seite gibt es direkt die aktuelle Newsletter-Ausgabe. Da ist der Lead noch frisch – bester Zeitpunkt, um ihn mit Infos zu versorgen.
Ich meine: 2x spannend!

Henkel

Henkel farbenfroh (grün = Vorschaufenster in meinem Thunderbird)

Datum, Uhrzeit: 17.08.2009, 10:25
Betreff: Bringen Sie Farbe in Ihr Leben – mit dem neuen Spee Color!
Kommentar: Die aktuelle Farbjagd-Kampagne von Henkel / Spee-Color hat im Posteingang auf jeden Fall meine Aufmerksamkeit erhascht. Tolle Bilder mit prächtigen Farben! Die Bilder werden übrigens in der E-Mail eingebunden mitversandt, sodass diese direkt angezeigt werden.
Einzig die Tatsache, dass lediglich ein einziger Link zur Landingpage vorhanden ist, stört den Gesamteindruck ein wenig. Aber: fürs Auge!