Blogs about: Henry H Newell
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Introducing the Communication Efficiency Test (CET)
I am sure that 10 is a good number, but in this context the number 9 is even better. I am going to anticipate what is going to come when I have written the last couple of posts on advertising fundamen… more →
barebones communication
Introducing the Communication Efficiency Test (CET)
knut skjaerven wrote 1 year ago: I am sure that 10 is a good number, but in this context the number 9 is even better. I am going to a … more →
Seventh Advertising Fundamental: Thoughts Worth Entertaining
knut skjaerven wrote 1 year ago: I am updating blog logistics. This post will be written soon. Other posts You’ll find the other post … more →
Sixth Advertising Fundamental: The Right Consumer
knut skjaerven wrote 1 year ago: I am updating blog logistics. This post will be written soon. You’ll need to come back for thi … more →
Fifth Advertising Fundamental: Product or Consumer
knut skjaerven wrote 1 year ago: Basically, I was never a Mac fan. This obscure little company, Apple, run by Steve Jobs that seemed … more →
Fourth Advertising Fundamental: The Simple Truth.
knut skjaerven wrote 1 year ago: You may not connect “truth” to the world of advertising at all. And maybe you should not … more →
Third Advertising Fundamental: Visual and Verbal.
knut skjaerven wrote 1 year ago: The third fundamental to deal with is visual and verbal. And again: It should not come as a surpris … more →
Second Advertising Fundamental: Dominant Mood.
knut skjaerven wrote 1 year ago: It can come as no surprise, that the importance of one unified impression fundamental sets the stage … more →
The "Rules" of Persuasion
knut skjaerven wrote 1 year ago: I have been waiting for this. Or rather waiting for this book. I had it once, but it seem to have be … more →
