Tags » Heuristics

Daniel Kahneman: contributions to psychology

“Widely regarded as the world’s most influential living psychologist…”

  • He established  a cognitive basis for common human errors that arise from heuristics (simple rules or mental shortcuts which people often use to form judgments, involving focusing on one aspect of a complex problem and ignoring others) and biases (resulting errors of heuristics are called cognitive biases) (Kahneman & …
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How to Run a Data Science Experiment & Why It's Critical To Big Data Success

The biggest jump in data science’s ROI comes when a business matures from correlation to causality based initiatives. I worked with a global retailer last year to improve their in store average sale by increasing average number of items.  938 more words

Big Data

Week 9 - Heuristics

My favorite topic from the first part of class was Usability Heuristics.

The main reason is I’ve not thought too much about design before.  When I encounter different websites, sometime I’ll think it was a good experience, other times, I will think how frustrating a website was.   68 more words


How Big Data is changing our approach to Pandemics

 When the commercialization of the Internet began in the 1990s, little did we realize the impact it would have in approach towards management and containment of infectious diseases globally. 991 more words


It's Natural so it's Good for Me: Heuristics and Nutrition

After my last post that called for intelligent readings of nutrition materials, I began thinking about common “mental games” that occur when we discuss nutrition information. 2,756 more words

Why Traders Need Stories

When a Stock Market Theory Is Contagious

Since Sept. 18, the stock market has fallen more than 6 percent. An abrupt decline last week — after five years of gains — prompted fears that the market may have reached a major turning point. 95 more words

Behavioral Economics

Blind Spots

The human eye has a blind spot. The reason we don’t notice it is that the eye itself doesn’t process information it sends signals to the brain, which then interprets what is being seen. 849 more words