Tags » Heuristics

How Big Data is changing our approach to Pandemics

 When the commercialization of the Internet began in the 1990s, little did we realize the impact it would have in approach towards management and containment of infectious diseases globally. 991 more words

Big Data

It's Natural so it's Good for Me: Heuristics and Nutrition

After my last post that called for intelligent readings of nutrition materials, I began thinking about common “mental games” that occur when we discuss nutrition information. 2,756 more words

Why Traders Need Stories

When a Stock Market Theory Is Contagious

Since Sept. 18, the stock market has fallen more than 6 percent. An abrupt decline last week — after five years of gains — prompted fears that the market may have reached a major turning point. 95 more words

Behavioral Economics

Blind Spots

The human eye has a blind spot. The reason we don’t notice it is that the eye itself doesn’t process information it sends signals to the brain, which then interprets what is being seen. 849 more words


How to make teaching context-dependent

The Behavioral Economics of Learning

“People, despite their best intentions, do not always make rational decisions, even when it is in their interest to do so, because the circuitry that the human brain engages to reach decisions is hard wired and difficult to alter.” The above insight may seem obvious, but it is essential to understanding human behavior, according to the behavioral economists who wrote this terrific Harvard Business Review post. 45 more words

Behavioral Economics

The biases of restaurant reviewers

The Crowds vs. the Critics

Recently, Michelin—which Eater.com describes as “the European tire maker that publishes what could be the world’s most recognized guide for dining out”— released its annual list of New York’s best restaurants. 85 more words

Behavioral Economics


“Heuristic is an algorithm in a clown suit. It’s unpredictable, it’s more fun, and it comes without a 30-day, money-back guarantee.”
– Steve McConnell

Heuristic (from Greek “Εὑρίσκω”, “find” or “discover”) refers to experience-based techniques for problem solving, learning, and discovery that find a solution which is not guaranteed to be optimal, but speeds up the process of finding a satisfactory solution via mental shortcuts to ease the cognitive load. 78 more words