Tags » Heuristics

Creative Heuristic #2: The Narrative and Human Imagination.

 Telling—and listening—to stories goes back to the dawn of mankind. Before there was writing of course, stories which were often embellished to become more that that—to become narratives—were the only way to pass knowledge from generation to generation. 721 more words


Gaming is better than monetary incentives

Experiment makes energy savings a game

Let’s face it: We’re energy hogs. We want more light, we flip a switch. If we’re hot, we crank up the AC, without a second thought on the power grid strain. 118 more words

Behavioral Economics

Voters predict better than pollsters

Scotland’s ‘No’ Vote: A Loss for Pollsters and a Win for Betting Markets

Thursday’s Scottish referendum was interesting not just for what it said about Britain, but also for what it said about the state of political forecasting. 142 more words

Behavioral Economics

Class notes F14 - Week 4: Fundamental principles part 2 of 3

We moved from visual perception and attention to issues related to cognition – specifically, memory and learning.

It should be clear by now that largely, what makes an interface intuitive is its ease of learning. 137 more words

Class Notes

Week 4 - Least Favorite Websites

My least favorite website is the intranet for my last workplace.  Aesthetically, it is pretty bland and not very exceptional.  Functionally, however, there were some issues.   416 more words


What is your very own “Sheep” in-group?

The psychology behind Apple’s obsessive ‘iSheep’ fans

The reputation of Apple’s fans is as well known as Apple’s products. These are the people who have already started lining up outside Apple stores, just to be first to own the latest iPhone due to go on sale this Friday. 88 more words

Behavioral Economics

What Can Big Data Do For Your Pricing Strategy?

I call people involved with creating pricing strategies margin magicians. It sounds so much better than pricing strategist and it’s a lot closer to the truth.  2,004 more words

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