Tags » Heuristics

How to feel in control as food consumers

Emotions and Eating: A Marketer’s Dream?

Both research and popular media tell us that emotions and eating are intrinsically related. How many times have we seen a character in a TV show reaching for the ice-cream tub when feeling particularly down or after a breakup? 108 more words

Behavioral Economics

Is it better to choose unconsciously?

When To Think Less About Your Choices

Smart people have a tendency to think hard about the choices they make. Who are you going to marry? 122 more words

Behavioral Economics

Biased Judgements

I’ve been playing around with the idea of a piece on Heuristics in judgement and decision making for quite some time now, but haven’t been able to figure out an effective way of making it an interesting (read: “knock-your-socks-off”) post to read. 634 more words


Round numbers explain a lot on tipping taxi drivers

The Three Unexplained Mysteries of Taxi Tipping Behavior

With a bit of analytical effort, you can crunch the numbers from 100 million New York City taxi rides to pinpoint how passengers tip their drivers. 113 more words

Behavioral Economics

A practical guide to risk-taking

How to scare yourself stupid

I flew from San Francisco to Washington, D.C. this weekend. Sitting next to me was a woman, probably about 30 years old, who shook so much during takeoff that her knee hit mine several times. 144 more words

Behavioral Economics

The recency bias in financial markets

Fired Managers Outperform Hired Managers

Just when I think I can no longer be shocked by a statistic about the bad behavior of investors and its consequences, a new one comes running across my path that leaves me completely floored. 154 more words

Behavioral Economics

Deep Blue's 44th move

This is a quote from Nate Silver’s book “The Signal and the Noise: Why So Many Predictions Fail — but Some Don’t”. He talks about a strange move (move 44) made by the chess robot “Deep Blue” against Chess Champion Garry Kasparov. 508 more words

Artificial Intelligence