Blogs about: High Tech Marketing
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Is "voluntary registration" Smart Marketing for White Papers/
Great post from Michael Stelzner about white paper registration: Is ‘Voluntary Registration’ Smart Marketing for White Papers?… more →
The Scrappy Software Marketer
Where did THAT come from?
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wrote 3 weeks ago: When I’m around people I don’t know well, I’m not a very chatty person. I’m … more →
No Software - Makes Great Positioning?
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wrote 1 month ago: Salesforce.com is the enterprise cloud-computing company. Salesforce.com is one of the best marketin … more →
Are You Bilingual?
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wrote 3 months ago: OK. So when I grew up in Montreal, being bilingual meant you needed to speak english and french. So … more →
I Can't Help It
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wrote 4 months ago: I can’t help it that I look at the dark side of things. Or maybe a better way to phrase that i … more →
Bad News / Good News
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wrote 4 months ago: They always say, which do you want first – the bad news or the good news. I always like the ba … more →
Market Research
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wrote 5 months ago: Steve Jobs says Apple doesn’t do market research … “We figure out what we want. … more →
Is "voluntary registration" Smart Marketing for White Papers/
wrote 5 months ago: Great post from Michael Stelzner about white paper registration: Is ‘Voluntary Registration’ Smart … more →
Factoid
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wrote 5 months ago: I love words, all writers do. Often I wish I knew more words and sometimes I think I should consider … more →
WFH
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wrote 6 months ago: Work from home isn’t just for writers any more. My company allows, even encourages working fro … more →
Precision
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wrote 6 months ago: A tap of the ball that sets it on a line that’s off by a quarter of an inch (apologies for sho … more →
Marketers Opting for Social Media Ads Over Video
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wrote 6 months ago: Great post over at Marketing Shift about a Forrester Research study on the use of social media. Tech … more →
Links for today
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wrote 7 months ago: CEO Admits to Support for iPhone Taking Risks Technorati Tags: iPhone, WOM, Word of mouth, service, … more →
Links of Note, May 2009: Social Media Use in the High-Tech MKTG & Sales, B2B, and Corporate Space
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wrote 7 months ago: In Content (and Google) We Trust: This link represents the inaugural issue of the High-Tech Marketin … more →
URL Shortening Holds Promise...and maybe some pitfalls
wrote 7 months ago: ost over at Email Responsibly on the use of URL shortening services for social media tracking things … more →
7 deadly sins of email marketing
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wrote 8 months ago: Great post over at iMedia today on the 7 deadly sins of email marketing. How many are you doing? Tec … more →
Common mistakes IT marketers must avoid in a tough economy
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wrote 8 months ago: Another great post from My Educated Guess which talks about 2 mistakes that IT marketers have to avo … more →
Product or Corporate Branding
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wrote 9 months ago: My last post discussed a trends on product naming. The question arose when is it appropriate to focu … more →
5 golden rules for producing a good corporate video.
wrote 9 months ago: With so many businesses producing a marketing video, not having your own is like slamming the door i … more →
Writing with a pencil is one thing, using a kiddie's crayon is quite another!
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wrote 9 months ago: The story of how the Russians sent men into space with pencils, whereas the Americans (actually an A … more →
