When demand drops, price discounting becomes very tempting. It’s not surprising. It’s easier to drop prices than it is to change perceptions on product quality and value. Add a large dose… more →
Marketing Chattahwrote 9 months ago: Couple of days back, a friend of mine asked me about proven customer experience initiatives for high … more →
wrote 4 years ago: When demand drops, price discounting becomes very tempting. It’s not surprising. It’s ea … more →
wrote 4 years ago: In listening to President Obama’s tutorial masquerading as a press conference last night I was … more →
wrote 4 years ago: An article in today’s Wall Street Joural, “Bruised Amex Returns to Roots” reports … more →
wrote 4 years ago: For many years Starbucks was on everyone’s “Best of List”. And rightly so. They … more →
wrote 4 years ago: I had an interesting experience this weekend. I live in Marblehead, a small coastal town northeast o … more →
wrote 4 years ago: The New Economic Order (NEO) is changing the rules of engagement for business. NEOs read more, earn … more →
wrote 4 years ago: A White Paper on the premium consumer in the banking sector is available as a PDF…simply click … more →