Blogs about: Higher Ed Marketing
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It's Time To Get Focused
As the school year begins, I’m reminding my staff of two fundamental truths about marketing. First, marketing is business. The four Ps of marketing (the basics) are product, price, place and promotion… more →
Higher Ed Marketing and Branding - U B r a n d e r
Should Universities Create Mobile Applications Solely for Prospects?
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Stephen wrote 1 week ago: Disclaimer: I do realize everyone doesn’t use an iPhone, Android-enabled phone, or a BlackBerry, but … more →
Marketing Made Easy
Bob wrote 1 week ago: I am conducting a seminar next week for a dozen or so foreign university presidents. This through t … more →
What Students Really Want
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Bob wrote 1 month ago: I just spent a few days reviewing and analyzing input from a series of recent online focus groups. … more →
Tiny Turtles and Those Darn Sponsors
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Travis wrote 1 month ago: Within 10 minutes I came across two topics I couldn’t pass on discussing especially since I to … more →
Looking Beyond the Obvious in Higher Ed. Photography
Paul O'Mara wrote 1 month ago: I just finished shooting at three colleges over the past 10 days. Each one had specific goals but … more →
Measure Brand Equity and Satisfaction
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Bob wrote 1 month ago: Serious brand managers know that successful branding hinges not just on how well and broadly you com … more →
The Athletic Image
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Travis wrote 2 months ago: As many of you out there know, the athletics marketing team typically operates separately from the a … more →
It's Time To Get Focused
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Rob Westervelt wrote 2 months ago: As the school year begins, I’m reminding my staff of two fundamental truths about marketing. First, … more →
Hey, That's My Tagline!
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Travis wrote 3 months ago: Several of our clients within the past year have been surprised to learn that the strategic taglines … more →
This Social Media Thing
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Paul O'Mara wrote 3 months ago: Last week I attended a program laying out strategies for modern marketing. I now have a Facebook ac … more →
Aerial Photography and Admissions Marketing
Paul O'Mara wrote 3 months ago: One aspect of a campus photo shooting that gets little mention is aerial photos. A well timed and e … more →
Nebraska Launches Distance Ed Winner
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Bob wrote 3 months ago: Last week the University of Nebraska (NU) announced an aggressive plan to re-engineer its distance e … more →
Community Colleges and Admissions Marketing
Paul O'Mara wrote 4 months ago: A wonderful story on NPR last Saturday: Houston Community College has Global Appeal by Larry Abramso … more →
Would You Like to Loose This?
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Paul O'Mara wrote 4 months ago: Last week an external hard drive went bad. It just stopped. That darn thing only makes clicking so … more →
What Can TV Ads Do That Speeches And News Stories Can't Do?
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Rob Westervelt wrote 5 months ago: Here’s an excellent insight on the power of TV advertising by Kathleen Hall Jamieson, director … more →
LOOK: An Admissions Marketing Photo Shoot Drawing
Paul O'Mara wrote 5 months ago: Budgets have been reduced and I believe that there are a lot of projects out there that need to get … more →
Admissions Marketing: Branding Revealed
Paul O'Mara wrote 5 months ago: I came across this piece by Gordon Ryan yesterday http://www.gordon-ryan.com/post193-shaking-a-brand … more →
Google Couldn't Save Newspapers, Now They Won't Even Track Them
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Rob Westervelt wrote 6 months ago: Google announced in January that they were ending their fabulous Google Print Ads department. Print … more →
Two Really Cool Ideas
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Rob Westervelt wrote 6 months ago: I love eduStyle. And I really like the addition of the eduStyle higher ed blog awards presented in p … more →
