In certain industries, like WordPress theme development, it’s easier to get the client to understand the difference in quality and rates, but if you’re a WordPress theme developer and you like to do WordPress CMS development, it’s tougher to get the client to understand the difference.

Have you ever think like a customer?

We all are customer of products. A client and developer’s relationship is much the same as a consumer-product relationship.

When the client shops around for a product, several factors are taken into account before the consumer purchases anything. What are these factors?

• Perceived Value–A consumer generally believes that the more expensive product is of better quality.
• Perceived Status–A consumer generally believes the more expensive product makes him better looking, cooler or more accepted by society.
• You must make a client believe they are going to get a lot more with your service than the other guy’s.

Get Clients to come to you

The best way to get clients to stop rate-comparing is to get them to come to you. This can be done by hiring WordPress developer to do several different ways.

• Referrals–If your client tells a friend that your work is super-awesome and that friend comes to you for some work–they’re less likely to better prices. This is because they already know you do awesome work and there’s no one else to compare your rates to, since they’re probably not shopping around. They’ve already seen the product and know how it awesome it is.
• Testimonials–Testimonials work similarly to referrals, but are less effective. Testimonials are especially effective when they can be tied to actual pieces in your portfolio.
• Through the grapevine–You hear other freelancers and experts talk about the importance of social media–and they’re right. If a client sees you active on Twitter, with lots of followers and professional conversations, and then sees that you have a popular blog, they’re going to know that you’re one of those experts. And they’ll pay more for that.

What to charge for?

The actual design of the WordPress theme design website and each individual page is just the start. There is more to it than just putting some page on the web. You can also charge for registering the domain, hosting and setting up the hosting. Then there are all the different media that can be part of the website like: photos, video, music or mp3′s and other graphic artwork.

Go Above & Beyond

Don’t just offer your clients a WordPress Website Design Services, writing or WordPress website development service. Give them more and don’t charge for it. For example:

• Offer business or web-related advice.
• Deliver your product ahead of schedule.
• Tweet or blog about the clients’ site or business.
• Always answer the phone and emails with a smile on your face. It shows.
• Make sure you’re giving them those luxury features to remind them of why they’re paying you more.

Focus on Benefits, Not Prices

A client once told me that although I charge a lot more than WordPress developers, I was worth it because my work was great and I was easy to work with. This is the kind of response you want from all your clients.

Don’t be sneaky about your prices, but try not to focus on it. State your price, but then talk about the benefits and you can give that client. Why should he hire you and not the other guy?

How did you get your clients to pay your higher rates? Are you still stuck trying to accomplish this? Contact us for more information or use our hire WordPress developer service.

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