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The Secret History Of Emotional Advertising

I’ve been reading the most recent book by emotional advertising theorist Robert Heath, Seducing The Subconscious. Heath is a giant figure for anyone who believes great advertising seduces, not persuades – his work on “low attention processing” kicked over a lot of tables back in the 00s, and this book is a fascinating dig into the science of emotional advertising. 402 more words


Designed to Make You Want to Work for Your Country

“Give Em Both Barrels”

Jean Carlu (1900-1997)

Offset Lithograph

printed 1941 in the US by the Office of War Information

Restored tape stains


Jean Carlu was a prominent French Poster artist, born at the turn of the century.   152 more words