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The Secret to Knowing What Your Customer Wants

A Critical Step in the Process

by Steve Stearns

The “Listen to Needs” step is a critical point in the sales process because the information you learn here helps you tailor benefits and build personal value in the product or service you’re selling. 373 more words

Hot Buttons

Do you have any hot buttons? I do....

Yesterday morning I was waiting for a client to arrive.  At the time they were due to arrive (and they hadn’t), I called to make sure they were almost there, since we had to then drive to the actual appointment where someone else was waiting for us.   403 more words

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