Every once in a while, there can be a wild-card comment on your social media post, which can make it very difficult to figure out how to respond appropriately. 298 more words
Tags » Hotel Marketing
When customers post on social media about hotels or airline travel, they expect the company to respond quickly. Does this always happen? According to a recent report by… 180 more words
Do you feel that current hotel check-in queues are outdated? You can guarantee that Millennials do – and hotels should be paying attention to the needs of this valuable market. 204 more words
Despite the creation of new marketing tactics, there is substantial proof that public relations (PR) still drives hotel bookings. If a journalist visits, covers your property, and writes about it in a positive, unbiased way, it makes just as much – and often far more – impact than a social media review. 462 more words
Business travelers definitely value the reputation of travel brands when it comes to making booking decisions.
At the Hospitality Sales and Marketing Association International’s Revenue Optimization Conference, Kelly McGuire, Executive Director of Hospitality and Travel Practice for SAS Institute and member of HSMAI’s Revenue Management Advisory Board, shared findings of her recent study on the effect of reputation on business travelers’ booking decisions. 181 more words