Tags » Hotel Marketing

Online Travel Booking Players Make Moves

Could traditional online travel booking companies such as TripAdvisor.com, Booking.com, Expedia.com and Priceline move into a territory classically reserved for hotels?

Booking players are moving toward app creation and development that will enable them to take over some of hoteliers’ day-to-day operations, such as checking in, upgrading rooms and ordering room service. 39 more words

Hotel Industry

A+ Global Marketing Techniques

By: Emily Nielsen 
Today, our lives are very impacted by global trends. 

In the realm of Hotel Marketing, marketers are constantly learning from different countries. 438 more words

Hotel Marketing

#OTA #hotels #TripAdvisor

Booking intermediaries like Expedia and Booking.com are gaining momentum and gaining strength in the online hotel booking industry. Online Travel Agents (OTAs) are aggressively  outspending hotel companies on customer acquisition and online marketing. 207 more words


With Licensing Deal Google (NASDAQ:GOOG) Looks to Dominate the Online Travel Market | Benchmark Monitor

by Daniel Stone — April 9, 2014

New York – On Tuesday, Bloomberg released a report that Google (NASDAQ:GOOG) has reached an agreement with Room 77 to license that company’s hotel booking software.  421 more words

Digital Marketing

What Differentiates Mobile-Only Booking Platforms?

Mobile-only booking platforms, like HotelQuickly, are a recent trend related to the escalation of mobile sales seen over the past few years. According to Christian Mischler, co-founder and COO of HotelQuickly, he states his app is “last-minute only. 226 more words

Hotel Industry

Advanced Benchmarking Method for Email Open Rates - a method that can be used to benchmark many KPI's

This article simpifies:

  1. Typical method used by marketers for benchmarking
  2. Advanced method of benchmarking
  3. Steps marketers need to take to ace the benchmarking process
  4. Few tips on how to improve email open rates…
  5. 1,125 more words
Hotel Marketing

Cendyn Wins Two Coveted IAC Awards for “Outstanding Websites”

Cendyn’s innovative team of web designers, programmers and copywriters were recently honored with two 2014 “Outstanding Website” awards from the Internet Advertising Competition (IAC) for OPAL Collection and Lost Valley Ranch. 204 more words