Blogs about: Howard Gossage
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Old Media Habits in New Media
In the past, you could reach nearly 90% of all American households with a TV by placing an ad simultaneously on the three major networks. This placed great power and control in the hands of advertiser… more →
Southern Planner
Dangerous, Dated Conceit #3: Assuming An Advertising Audience
dennisr61684 wrote 7 months ago: We now work amidst a cavalcade of technological and social changes that actively assail the long-rel … more →
Top 10 Media and Marketing Books of All Time
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ec01 wrote 9 months ago: Appearing at number 8 in AdAge’s reader survey “Top 10 Media and Marketing Books of All … more →
Bueller...? Bueller...?
idbranding wrote 1 year ago: Today Dennis and I met with a really really sharp senior strategist who used to work at, among other … more →
Old Media Habits in New Media
coxmt wrote 1 year ago: In the past, you could reach nearly 90% of all American households with a TV by placing an ad simult … more →
