Blogs about: Human Insights
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Global Human Insight
Global brands benefit from Global Human Insight. Why? Because when the same brand needs support across the world, it is more efficient to run one campaign. Resource economies aside, though, there is t… more →
ChameleonHI's Weblog
Tesco Forecasts Weather To Predict Customer Needs
Reynold wrote 3 months ago: Tesco, the U.K.’s largest grocery chain, is using weather-forecasting software to predicted te … more →
Spinning the Globe: How markets are evolving (differently)
Reynold wrote 8 months ago: One of the holy cows of global marketing in the 20th century is the concept of market evolution. Th … more →
Consumers in the Crisis
Reynold wrote 8 months ago: Grant McCracken writes about 4 ways in which consumer behaviour may change in the downturn as spendi … more →
real-time fairy tales: writing twistori
mybrandedlife wrote 1 year ago: Twitter tends to yield cool stuff like this every now and again. if you’re into post secret, o … more →
Warring Neighbours
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vicchin wrote 1 year ago: Wesak A stone stature of the seated Buddha, with its head and two lower arms severed off, was photog … more →
The Future of Global Brands - conscience causes
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Katshio wrote 1 year ago: Branding once consisted of a burn mark on the backsides of cows. But, branding went on to give produ … more →
Global Human Insight
Katshio wrote 1 year ago: Global brands benefit from Global Human Insight. Why? Because when the same brand needs support acro … more →
Human Insights - the importance of getting close enough to touch
Katshio wrote 1 year ago: In his book, Blink, Malcolm Gladwell talks about people’s ability to make complex, important d … more →
Adding value by subtracting features
Reynold wrote 2 years ago: In an age where the media lays on the hype for gadgets and products with more, better features, it … more →
Traffic Deaths or Terrorism: Understanding the Power of Perception
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Reynold wrote 3 years ago: Wired Magazine has an article on the most likely causes of death in the US which uses statistical an … more →
What do consumers really need?
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Reynold wrote 3 years ago: I mean, what do they really, really need at the absolute root of it all? Soap or clean skin? Cars or … more →
The future of brand communication & advertising
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Reynold wrote 3 years ago: Lord Leverhulme supposedly said, "I know half my advertising is wasted. I just don't know w … more →
Prototype the experience, not the product!
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Reynold wrote 3 years ago: I’ve written previously about the value of product prototyping in quickly creating and refinin … more →
How to change consumer habits and build new categories
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Reynold wrote 3 years ago: Most marketeers are familiar with the product adoption curve, which postulates that customers can be … more →
How to (really) use Ethnographic research
Reynold wrote 3 years ago: Grant McCracken has written a good article on Ethnographic Research. He makes an excellent point abo … more →
Shopping: From chore to pleasure
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Reynold wrote 3 years ago: Shopping used to be a chore. Mom would send you to the neighbourhood store with a list and you would … more →
Segmentation in the Toy market (from BBC)
Reynold wrote 3 years ago: How could you segment the toy market? Boys, Girls, Toddlers, Pre-schoolers, Tweens, Teens. Upper, mi … more →
Where do you carry your mobile phone?
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Reynold wrote 3 years ago: If you're a woman, then chances are it's in your shoulder bag. 66% of women keep their phone … more →
Peter Drucker's Seven Sources of Innovation
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Reynold wrote 3 years ago: Peter Drucker wrote that there are seven sources of innovation. Here they are, in reverse order of i … more →
