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Total Immersion Points Way toward New Modes of Digital Game Play via Augmented Reality

With AR Technology in i-TAG Toys, Topps Trading Cards and More, Is Toy Industry Nearing a Tipping Point? LOS ANGELES (February 11, 2010) – With the holiday season now behind us and Toy Fair opening th… more →

Total Immersion's Augmented Reality Blog

So Many Different Parts We Play — 6 comments

Colin Blundell wrote 11 months ago: So many different parts we play in life; yet at this moment now they all become focussed in this wha … more →

Tags: Thinking, figure of eight, Somatic Markers, Richard Jefferies, Multiple I's, Henry Pordes, H.G.Wells, Virginia Woolf, Henry Green

Total Immersion Points Way toward New Modes of Digital Game Play via Augmented Reality — 1 comment

Total Immersion wrote 3 years ago: With AR Technology in i-TAG Toys, Topps Trading Cards and More, Is Toy Industry Nearing a Tipping Po … more →

Tags: New Projects, Press Release, Consumer Products, Mattel, Avatar, Topps, Nathan, AR books

Marrying The Marketing to The Product, Total Immersion Brings Augmented Reality to Marquee Home Entertainment Releases

Total Immersion wrote 3 years ago: AR Gives Movie Buffs Reason for a Double Take – And Marks Company’s First Music Industry Campaign, f … more →

Tags: Press Release, PPC, D'Fusion @Home®, partners in action, Transformers 2, Consumer Products, Universal, Universal Music

Total Immersion augmented reality technology is one of most talked-about trends and technologies to have influenced global marketing over the past 12 months

Total Immersion wrote 3 years ago: Total Immersion is part of Most Contagious 2009 report in Augmented Reality section. This report tal … more →

Tags: Blog Review, Online Marketing, Interactive experience, Mattel, Toys, Digital Marketing, Topps

Los Angeles Times Looks at the Mattel iTag Line

Total Immersion wrote 3 years ago: “Mattel’s Jason Horowitz talks to the L.A. Times about how the Avatar AR-enabled line of … more →

Tags: Blog Review, Consumer Products, New Projects, Avatar, Interactive experience, James Cameron, Mattel, Toys

Toys : Video Release of First Mattel Augmented Reality Toys with Avatar Licence and i-Tag technology — 1 comment

Total Immersion wrote 3 years ago: The Mattel toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandisi … more →

Tags: New Projects, Toys, Avatar, Consumer Products, Mattel

Blog Review (Geek Gestalt) : Augmented reality augurs the future of toys

Total Immersion wrote 3 years ago: Please have a look at this article : Augmented reality augurs the future of toys I have seen the fut … more →

Tags: Blog Review, Mattel, Toys, Avatar, James Cameron, Consumer Products

Augmented reality is the future of toys

Ryan Younger wrote 3 years ago: There’s a great article over on CNET about AR as the future of toys: In the case of the … more →

Tags: Toys, Avatar, Leonopteryx


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