Ian Schafer wrote a great analysis of the new Lebron James Nike Commercial; all things to think about when you are building out advertising and wondering if it will really connect with your target (… more →
KBS: The Advertising Worldjoobeelicious wrote 1 month ago: Last night I attended the Fashion 2.0 meetup hosted by Yuli (co-founder of MyItThings.com) at the Au … more →
Jason Heller wrote 5 months ago: Yesterday was the second OMMA Social conference hosted by the fine folks from MediaPost. I moderated … more →
Noah Robinson wrote 9 months ago: Great post on Twitter from Ian Schafer. [R]emember when looking at the conversations that happen via … more →
kskobac wrote 1 year ago: Ian Schafer wrote a great analysis of the new Lebron James Nike Commercial; all things to think ab … more →
kskobac wrote 1 year ago: This is a really interesting example of tapping social media for social good. Deep Focus, an innovat … more →
kskobac wrote 1 year ago: Ian Schafer, the very vocal founder and CEO of Deep Focus marketing agency, auctioned off a sponsors … more →
Tony wrote 1 year ago: I purchased a bag of coffee this morning which was festooned in seals and declarations of authentici … more →
Dave Knox wrote 1 year ago: Ian Schafer points us to a great article/discussion over at Adweek on the metrics of Social Media. … more →