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Blogs about: Ian Schafer

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Fashion 2.0: The Future of Media + Fashion

joobeelicious wrote 1 month ago: Last night I attended the Fashion 2.0 meetup hosted by Yuli (co-founder of MyItThings.com) at the Au … more →

Tags: Fashion News, JOO's So Called Life, Social Media, and Fashion, Barry Lowenthal, careers in social media, crayon LLC., deep focus, Fashion events

OMMA Social Panel Recap

Jason Heller wrote 5 months ago: Yesterday was the second OMMA Social conference hosted by the fine folks from MediaPost. I moderated … more →

Tags: Conferences, Social Media, Events, social media marketing, OMMA Social, deep focus, Don Steele, mtv, shiv singh

The Limits Of Twitter

Noah Robinson wrote 9 months ago: Great post on Twitter from Ian Schafer. [R]emember when looking at the conversations that happen via … more →

Tags: twitter

A Deep Dive Into the Latest Nike Lebron James Spot

kskobac wrote 1 year ago:   Ian Schafer wrote a great analysis of the new Lebron James Nike Commercial; all things to think ab … more →

Tags: Case Studies, commercials, Lebron James

Case Study: Social Media and the Ad Council

kskobac wrote 1 year ago: This is a really interesting example of tapping social media for social good. Deep Focus, an innovat … more →

Tags: Case Studies, marketing strategy, social networking, Ad Council, Social Marketing, Social Media

Ian Schafer Turns Twitter into Money

kskobac wrote 1 year ago: Ian Schafer, the very vocal founder and CEO of Deep Focus marketing agency, auctioned off a sponsors … more →

Tags: Case Studies, twitter, Robert Scoble, Metacafe

Creating Desire and Consent3 comments

Tony wrote 1 year ago: I purchased a bag of coffee this morning which was festooned in seals and declarations of authentici … more →

Tags: Marketing, Public Relations, Adweek, facebook, measurement, pete blackshaw, Social Media, Value, Viral

How do you measure Social Media?6 comments

Dave Knox wrote 1 year ago: Ian Schafer points us to a great article/discussion over at Adweek on the metrics of Social Media.  … more →

Tags: advertising, 21st Century Media / Social Media, thought provoking, Brand Marketing, Social Media, facebook, MySpace, Adweek, measurement


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