Tags » Inbound Marketing

The Ability Of SEO And Inbound Marketing In Making B2B Marketing Grow

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. 1,750 more words

B2B

Where is your marketing money going?

I saw this on CNBC the other night and thought: GENIUS! This is the exact thing companies need to think about before they are putting an online strategy together for their SEO/SEM marketing campaigns. Well done Adobe.

Marketing

Committing to Protocols for Inbound Marketing Leads

What happens in your company when a lead is presented to your sales production team?

Is there a consistent set of practices that every member of the team follows? 483 more words

Wesley Yuhn

Google Hummingbird - What It Means For Content Marketers

Under the codename “Hummingbird”, a new generation of Google’s search algorithm powers 90% of all global web searches. The Google Hummingbird differs from other Google algorithm changes, because it is a completely new search algorithm, which forms the basis of the Google search. 578 more words

Mithun Sridharan

Are "Made Up" Buyer Personas Costing You? (and What To Do About It)

Tell  the truth — how good are your buyer insights?

“Made up” buyer personas can be very alluring … and dead wrong.

Before you base your content strategy on educated guesses (as I once did!), consider the alternatives … 501 more words

Content Marketing

Tips To Reduce Language Response Bias In Surveys

Survey bias is maybe something that can’t entirely be avoided. You may have been already asking leading questions in your online surveys—if unintentionally—which affects the value and quality of your survey data. 827 more words

Mithun Sridharan