Blogs about: Influencer Marketing
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Bloggers and ballyhoo
Text 100’s global blogger survey 2009 tells us a few things we should already know but perhaps just haven’t been arsed to put in practice often enough. Here are some highlights, with my co… more →
Long tale marketing
Hey, Can I Come In...?
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wrote 3 weeks ago: The action sports industry is an industry built upon a lifestyle. Plain and simple. But what is a li … more →
Creating Buzz
wrote 3 months ago: The best way to get your company and product to grow is having evangelistic users spreading the word … more →
A Case in Proof: Selling Innovative Marketing to the Top Brass
wrote 4 months ago: So, you’ve been successful deploying social media channels and aligning the appropriate marketing pr … more →
Influencer Marketing
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wrote 4 months ago: You might be wondering why it’s been 3 weeks since my last post (The New Music Business Model: … more →
Influencer Marketing for B2B Sales
wrote 4 months ago: Influence is one of the most powerful psychological drivers in sales and in belt-tightening times li … more →
Bloggers and ballyhoo
wrote 6 months ago: Text 100’s global blogger survey 2009 tells us a few things we should already know but perhaps … more →
OK, Marketers: "Find Your Influencers"!
wrote 6 months ago: This all began as a sort of pet project for me while I was shoulder surfing at the Web 2.0 Expo in S … more →
Lessons from SAP: Reinventing Marketing to Compete in a New Media Age
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wrote 7 months ago: Recently, Don Bulmer, Vice President of Global Communications at SAP walked a packed room at the New … more →
Pose questions in plainspeak
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wrote 7 months ago: Adding to the chirpy discourse on the value of Twitter, Mike Masnick of Techdirt compares it this ti … more →
How Social Media is Word of Mouth
wrote 7 months ago: When we look at the word of mouth marketing association definition about What is word of mouth marke … more →
Singing the same tune
wrote 9 months ago: In a blogger outreach programme launched recently, several key influencers were invited to write adv … more →
WOMMA's Influencer Marketing Handbook
wrote 1 year ago: Brilliant stuff! WOMMA launched Influencer Marketing Handbook - extraordinary set of info about type … more →
Permission Marketing and Kids
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wrote 1 year ago: If you wonder why you have a hard time saying “no” to the neighborhood kid selling Girl … more →
On Squidoo: Influencer Marketing Lens
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wrote 1 year ago: My obsession lately has been Cialdini’s book on Influence: Science and Practice, which talks a … more →
Ready, steady,…go channel! Part 3
wrote 1 year ago: Part 3: How will you roll-out your plan? Working through a channel doesn’t mean you can just relax a … more →
Influencer Marketing and PR's future -- Courtesy of Media Blather
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wrote 1 year ago: I used to start new client conversations — particularly with technology companies — with … more →
Why is it easier for Dell to run Influencer Marketing activities?
wrote 2 years ago: In an indirect channel model, Influencer Marketing is hard work. The main problem for Vendors sellin … more →
