LinkedIn is an online social network for business professionals. It’s different than other social networking sites like MySpace and Facebook because it’s designed specifically for professional networking — finding a job, discovering sales leads, connecting with potential business partners — rather than simply making friends or sharing media like photos, videos and music. 315 more words
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MarketingProfs and the Content Marketing Institute partnered again this year to bring you the latest B2B content marketing industry survey. The fifth annual study includes findings from 1,820 North American B2B marketers and presents benchmarks, budgets and trends for the coming year. 149 more words
58 percent of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study. 76 more words
58% of marketers believe that ‘a perfect attribution model is impossible’ – do you agree?
We surveyed more than 700 digital professionals across Europe and North America, in association with Econsultancy, to learn more about how they are tackling marketing attribution. 26 more words
One in five moms is a millennial mom, born between the years of 1978 and 1994. These young women represent the next big wave of family-oriented consumers but 42% of them say that they’re being overlooked by marketers. 431 more words
While mobile seems to appear as a key channel in travel industry, it still hasn’t made its mark when it comes to actual bookings, reveals a… 733 more words