I think an infomercial just proved I’m an old lady at heart, and that I should really be named Ruth, or Maude. Tonight, while trying to ignore the most boring science show Gil is now obsessed with, my attention was ripped from my Instagram cruising by THE MATTRESS WEDGE. 521 more words
Tags » Infomercials
What is DRTV?
DRTV stands for Direct Response Television, which is synonymous for what most people call “infomercials”. It’s any television advertising that asks the viewer to take an immediate action, whether that is to order a product, visit a website, or call a toll free number for more information. 815 more words
Let me start by saying there are more than 10 reasons infomercials and short form spots fail. However, I wanted to outline some of the clearly avoidable (and- not-always-so-obvious) pitfalls where we see many product owners and companies stumble through this processes. 2,441 more words
We’ve covered so many sketchy fitness devices over the years that when we recently mocked the Ab Circle Pro for its obvious before/after Photoshop hackery… 223 more words