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INFORMS Big Data Conference in San Jose, CA - pre-conference sessions

About 300 practitioners and academics with a passion for Big Data gathered at the San Jose Convention Center for a great INFORMS event on June 22-24. 187 more words

Big Data

Marketing Science Conference 2014 in Atlanta, GA – Day 2


On Friday, June 13th, I first attended the Social Influence track. This session started off with a talk by Abhishek Borah (see picture below) titled “Does Offline Brand Advertising Affect Online Conversations?” (co-author: Gerard Tellis). 393 more words