A tightening remnant Direct Response TV market is leaving many infomercial marketers desperate for media, as traditional advertisers snap up the preemptible air time that supplies DR. “This is p… more →
DRTV AND INFOMERCIALSronperlstein wrote 1 month ago: A tightening remnant Direct Response TV market is leaving many infomercial marketers desperate for m … more →
ronperlstein wrote 1 month ago: What is the cost of an infomercial? How much does it cost for TV infomercial production? Are long fo … more →
ronperlstein wrote 9 months ago: So you’re probably thinking that since the financial meltdown of 2008, long form infomercial media c … more →
ronperlstein wrote 10 months ago: Direct Response Television success or DR Radio success does not always come that easy. I’ve de … more →
ronperlstein wrote 10 months ago: Back in the day, it was easier to succeed with Direct Response television. Nationwide cable media co … more →
ronperlstein wrote 11 months ago: Success in direct response TV and Radio infomercials often requires several rounds of media testing … more →
ronperlstein wrote 11 months ago: In the last post of this series we talked about avoiding production delays. Please be mindful of tho … more →
ronperlstein wrote 1 year ago: Of my blogs …..this is the most personal, but all of them can assist entrepreneurs understand … more →
ronperlstein wrote 1 year ago: You know the saying is that everyone gets hurt in a recession, it’s a matter of how much. But … more →
ronperlstein wrote 1 year ago: You know….when I started in this business (1992) an infomercial was a half hour program that c … more →
ronperlstein wrote 1 year ago: It’s Economics 101….supply verses demand. Recessions create cheap media opportunites fo … more →
ronperlstein wrote 1 year ago: Broadcast spending is down despite the election and the Olympics. Recessions, slow downs and fewer a … more →
ronperlstein wrote 1 year ago: Leads are the lifeblood of any sales organization. And DIRECT RESPONSE TV leads bring to your organi … more →
ronperlstein wrote 1 year ago: Google has changed our world in many ways. Most of us now have Google tools on our desktop and many … more →
ronperlstein wrote 1 year ago: For 16 years, I’ve been helping entrepreneurs understand the dynamics of direct response telev … more →