Tags » Innovative Advertising

Chrysler teamed up with Google to open the doors of its Michigan Plant

To mark the arrival of Chrysler’s eagerly awaited 200 sedan, the auto giant teamed up with Google to give carbuyers a behind the scenes look at the company’s Sterling Heights Assembly Plant in Michigan. 69 more words

Innovative Technology

Ferrari USA plays with colors to magnify design

To convey a message of design and innovation driving performance upon the launch of the new Ferrari California T, Ferrari USA created an experience called… 24 more words

Innovative Advertising

Aspirational e-commerce is possible

Levi’s integrated social storytelling and e-commerce: the #LiveinLevis Project is a new global digital platform, showcasing how the world live in Levi’s. It tells stories of creative people around the world and connects their lives with products of the brand.

Discover the #LiveinLevis Project

Innovative Advertising

Mini and online design magazine Dezeen draw new frontiers for mobility

The online architecture and design magazine Dezeen and MINI have teamed up with six cutting-edge young designers to present radical visions for the future of mobility at a major exhibition called “FRONTIERS” during the recent London Design Festival. 51 more words

Innovative Advertising

"Creativity is thinking up new things. Innovation is doing new things."

This is a quote from Theodore Levitt, Harvard Business School, found in the book Hacker, Maker, Teacher, Thief : Advertising’s Next Generation.

This book analyses the relationships between creativity, technology, advertising and innovation. 102 more words

Innovative Technology

Let's dance with Smart

For many pedestrians, the don’t walk sign is merely a suggestion. Carmaker Smart found a way to make people stop. A simple and efficient way to catch attention and maintain awareness about Smart, in the streets of Lisbon and on the web.

Innovative Advertising

Maserati and Aston Martin use... audio to connect with enthousiasts

Aston Martin opened a soundcloud to share motors’ noise. Maserati launched a digital dispositive allowing users to feel speed, thanks to 3D sound and lighting effects. 49 more words

Innovative Advertising