To convey a message of design and innovation driving performance upon the launch of the new Ferrari California T, Ferrari USA created an experience called… 24 more words
Tags » Innovative Advertising
Levi’s integrated social storytelling and e-commerce: the #LiveinLevis Project is a new global digital platform, showcasing how the world live in Levi’s. It tells stories of creative people around the world and connects their lives with products of the brand.
The online architecture and design magazine Dezeen and MINI have teamed up with six cutting-edge young designers to present radical visions for the future of mobility at a major exhibition called “FRONTIERS” during the recent London Design Festival. 51 more words
This is a quote from Theodore Levitt, Harvard Business School, found in the book Hacker, Maker, Teacher, Thief : Advertising’s Next Generation.
This book analyses the relationships between creativity, technology, advertising and innovation. 102 more words
Aston Martin opened a soundcloud to share motors’ noise. Maserati launched a digital dispositive allowing users to feel speed, thanks to 3D sound and lighting effects. 49 more words