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Blogs about: Innovative Strategies

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Drive sales with Innovative Demand Generation Techniques

suzanneandrea wrote 1 month ago: Demand generation plays the vital role in deciding the business destiny of any organization. Busines … more →

Tags: strategic consulting, Pioneer Marketers, best results, demand generation, business consultation, Implement Best Strategies, Demand Generation Techniques, Demand Generation Efforts, Demand Generation Tools

Mystery car could sweep the efficient-vehicle market | VentureBeat

Richard Shatto wrote 5 months ago: via green.venturebeat.com Some interesting “mystery auto” PR hype is beginning to seep t … more →

Tags: Business Strategy, marketing strategy, GM, Chrysler, fuel-efficient cars, green vehicle, mystery car, Alternative Fuel, T. Boone Pickens

A Challenge to GM and Chrysler for our Advertising Age

Richard Shatto wrote 5 months ago: This morning I came across a website that caught my attention big time. I’ve pondered the viab … more →

Tags: marketing strategy, GM, Chrysler, Contingency Marketing, Innovative Marketing

Google's Wave Consolidates Core Online Features in One Tool

Richard Shatto wrote 6 months ago: Check out this website I found at cio.com Posted via web from richard’s wordstorm on posterous … more →

Tags: Business Strategy, web strategy, Web Technology, Google Wave

Special Olympics Targets "SM" in New Campaign

Jim Tome wrote 7 months ago: Ads were designed by BBDO New York to challenge the public with language meant to be controversial. … more →

Tags: Commentary, News & Opinion, Social Marketing, how to promote a cause online, non-profit organizations, non-profits using social media, special olympics, spread the word to end the word, the R word

Who's Stealing (or Stole) Your Brand?

Jim Tome wrote 8 months ago: Came across a neat little web site this evening, namechk.com. Actually, I was invited on Facebook to … more →

Tags: Commentary, reputation management, brand protection online, namechk, strategies to protect your brand names

Thinking About Global Trends - "Shift Happens"

Bob Devlin wrote 9 months ago: As a leader how are you thinking about the global trends affecting your business? Take a few minutes … more →

Tags: Uncategorized

Expert Advice on Web 2.0 Content Marketing

Richard Shatto wrote 9 months ago: Earlier this week, I read an article by Wendy Goeckel, which helped me. She did so with no expectati … more →

Tags: Business Strategy, thought leadership, Wendy Goeckel, VAZT.com, Web 2.0 Content Marketing, Content Marketing Program, Personal positioning

Reflections on the US Economy - doing what's right for the business and what's right for our people

Bob Devlin wrote 11 months ago: At a party the other night I was discussing the current economic downturn with a friend who is a bus … more →

Tags: Uncategorized

Why Copywriters are Worth More Than the Creative Director

Jim Tome wrote 11 months ago: Ah, that Seth Godin. While I don’t always agree with him (his recent blog about corporate bran … more →

Tags: marketing messages, Seth Godin, starbucks, value of copywriting, Visual Design

Teaching an old dog new tricks2 comments

Richard Shatto wrote 1 year ago: I recently went to a seminar called The Red Bucket Strategy by Greg Wingard. Excellent. If you haven … more →

Tags: Business Strategy, The Red Bucket Strategy, behavioural change, business change, Process of Change, neuroscience research, Neuroplasticity, Thomas Kuhn, Scientific Revolution

Review: Africa Rising

Bob Devlin wrote 1 year ago: AFRICA RISING: How 900 million african consumers offer more than you think by Vijay Mahajan If you … more →

Tags: Recommended Reading

Review: Megacommunities

Bob Devlin wrote 1 year ago: Megacommunities How Leaders of Government, Business and Non-Profits Can Tackle Today’s Global … more →

Tags: Recommended Reading

Last Rites for Web 2.0? Quite the Contrary.

Jim Tome wrote 1 year ago: I read an interesting article this morning that was based on an interview with Clark Kokich, CEO of … more →

Tags: e-mail marketing, Mobile Marketing, News & Opinion, Online Media, Social Marketing, Andrew Keen, Clark Kokich, innovation strategies, razorfish

Tracking Twitter Conversations: AnOrangeAmerica.com1 comment

Jim Tome wrote 1 year ago: Ironically, I just picked this up on a Twitter feed. Its a web site that tracks Twitter hits of term … more →

Tags: McCain, obama, Politics, twitter

Latest Banner Ad Rage: Companion Ads

Jim Tome wrote 1 year ago: The creativity of the current Apple campaign is undeniable. They only get better online when two ads … more →

Tags: Online Media, Apple, companion ads, Banner Ads, Online Advertising, DoubleClick

So Simple, It Had Me Coughing Up My Cell Number Without a Second Thought2 comments

Jim Tome wrote 1 year ago: An idea so elegantly simple, you will find yourself drawn into its innovative idea. Doubtless, you … more →

Tags: Mobile Marketing, cell phone marketing, innovative tactic, Weather

Smarter Marketing via Gaze Tracking & Location Detection

Jim Tome wrote 1 year ago: Gaze tracking is for real. Minority Report, anyone? As if The Minority Report wasn’t already a … more →

Tags: Mobile Marketing, customer interaction, consumer monitoring, Shoppers, Retail

Customer Advocates: Something a Brit Different3 comments

Jim Tome wrote 1 year ago: Leave it to those wacky Brittish to create a web site that draws us into their, uh, peculiar way of … more →

Tags: Social Marketing, customer interaction, unique marketing, Advocates, mavens, Promotions, microsites


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