We are stunningly preparing to receive guests for our attempt at being “normal” during what is usually my favourite time of the year. In about an hour, close friends will be arriving for fondue and festivities, and I sit here feeling like I am trudging toward a guillotine. Who am I fooling?? I am far from in the spirit of holidays or anything reminiscent of family or carefree celebration. I can’t help but think how differently all this was supposed to be. At least, our guests are aware and in that sense, I can just be myself, even if that means suddenly and helplessly tearing up or fading out. Having them around, however, is motivation to try my best to remember the good things, such as having close friends; such as walking around today to buy baguettes while the snowflakes sparkled against a backdrop of deep cyan blue and sunshine.

The toughest moment came when the one person who has been the most supportive got in a taxi to start her six months holiday in far away places. My sweetheart said he was surprised to see the devastated look on my face, an expression he has never seen in the years we’ve known each other. I am also surprised to feel bereft and uncontrollably teary. I’ve held it together for this long, so now why all the weeping?

I, too, want to be on a plane flying away from this to something better. But, I can’t be. Not now.

I’ll be spending the next eight days starting and finishing an overdue term paper, completing an application for plans I had made Before, and reconsidering what today and tomorrow mean to me. There is something psychological about the calendar turning to a new year. While the past cannot be as easily deleted as every journal entry I’ve made in my life, it can be used to reset the course of events. How? I aim to figure that out.

In the meantime, happy holidays to you and yours. I have buckets of fondue to prepare and some white wine to inhale (having a drink when I’m feeling down is just too much of a dangerous cliché).

C. A. Moulton called out for a list of 2010 & 2011 YA fantasy fiction, but my list here contains other YA subgenres, too These are only the ones with known release dates – those without are on my Reading Wishlist. Release dates can and probably will change in the lead-up to the books’ publication. Some are re-releases, international editions, etc. Of course, I don’t list every single book – only the ones that I’ve heard of and am interested in.

ANN AGUIRRE – Razorland – Dec 2010
KELLEY ARMSTRONG – The Reckoning – 27 Apr 2010/6 May 2010
JENNIFER LYNN BARNES – Raised by Wolves – 8 Jun 2010
HOLLY BLACK – White Cat – 4 May 2010/17 Jun 2010/1 May 2011
JENNA BLACK – Glimmerglass – 25 May 2010
S. A. BODEEN – The Gardener – 25 May 2010
RACHEL CAINE – Kiss of Death – 3 May 2010/4 May 2010
KRISTIN CAST et al – Kisses from Hell – 8 Aug 2010
CASSANDRA CLARE – The Clockwork Angel – 1 Sep 2010/14 Sep 2010
ANDREA CREMER – Nightshade – 14 Oct 2010
HEATHER DAVIS – The Clearing – 15 Mar 2010/12 Apr 2010
KAT FALLS – Dark Life – 29 Apr 2010/1 May 2010
CATHERINE FISHER – Incarceron – 26 Jan 2010
BECCA FITZPATRICK – Crescendo – 2010
AMY GARVEY – Cold Kiss – 2011
TERI HALL – The Line – 4 Mar 2010/9 Mar 2010
KIM HARRISON – Early to Death Early to Rise – 12 May 2010/25 May 2010/8 Apr 2011
STACEY JAY – Undead Much? – 21 Jan 2010/26 Jan 2010
STACEY JAY – My So-Called Death – 1 Mar 2010/1 Apr 2010
CARRIE JONES – Captivate – 5 Jan 2010/5 Apr 2010
KELLY KEATON – Darkness Becomes Her – 2011
JACKIE MORSE KESSLER – Hunger – 11 Aug 2010
JACKIE MORSE KESSLER – Rage – 2011
KAREN KINCY – Other – 1 Jul 2010
GEMMA MALLEY – The Returners – 1 Feb 2010/2 Mar 2010
RICHELLE MEAD – Spirit Bound – 18 May 2010
JACKSON PEARCE – Sisters Red – 3 Jun 2010/7 Jun 2010
SUSAN BETH PFEFFER – This World We Live In – 4 Mar 2010/1 Apr 2010/3 May 2010
CARRIE RYAN – The Dead-Tossed Waves – 9 Mar 2010/8 Apr 2010/1 Mar 2011
JERI SMITH-READY – Shade – 4 May 2010/18 May 2010
MARIA V. SNYDER – Inside Out – 1 Apr 2010
LILI ST. CROW – Jealousy – 29 Jul 2010/3 Aug 2010
MAGGIE STIEFVATER – Linger – 20 Jul 2010
JESSICA VERDAY – The Haunted – 31 Aug 2010
ROBIN WASSERMAN – Wired – 14 Sep 2010

J Sylvester explores the Contemporary Jazz field in his first ever debut CD Inside Out under PobamMusic LLC, one of the most soul-filled, upcoming neo-jazz saxophonists. He was inspired by such saxophonists like Johnny Griffin, Dexter Gordon, Stanley Turrentine, Hank Crawford, Grover Washington Jr., David Sanborn, Kirk Whalum, Gerald Albright, and Everett Harp. J Sylvester’s has worked hard to establish a style of his own. His CD Inside Out exudes his passion from the first track to the last. Audiences are going to be easily seduced by the tone of his instrument.

He learned from such saxophonists as the legendary Fred Ford (Founder of PobamMusic), Dr. Bill Heard, Donald Hayes,  Pat Register, Rock Williams and Rod Allen. He would later go on to learn from local jazz guitarist Marlon Branch and keyboardist Tony Black.

J Sylvester moved from Memphis, Tennessee to Houston, Texas to further advance his career as a professional saxophonist.  Since his arrival to Houston, J. Sylvester has the honor of performing on stages of Scott Gertner’s Skybar, The Red Cat Jazz Café, 57 West and Grooves Restaurant and Lounge and performing with local musicians such as the incomparable Kyle Turner, Dean James, and The Joe Carmouche Band. Signed to PobamMusic, his eponymous debut album Inside Out was released July 2009 and is on sale at CDBaby.

Yesterday, I heard a great hour of radio on the nursing shortage produced by WBUR in Boston. It’s called Nursing a Shortage , part of their Inside Out series. There are two structural problems on the supply side of nursing-one is baby boomer nurses retiring at the same time as their peers. I knew that part, but what I didn’t know about was the second one-the serious shortage of nursing educators.

America ’s nursing shortage has been compared to a perfect storm gathering in intensity. In just over a decade nearly 80 million baby boomers will be in or reaching retirement, their medical needs placing an immense strain on our health care system. Nurses themselves, whose average age now is 47, will be leaving the profession and a younger generation of nurses will not be trained in enough numbers to fill the growing needs of hospitals and patients.

Who will take care of patients? Apparently all it will take is about a billion dollars to increase the student slots in nursing schools and hire additional educators to educate the needed students. Is there a national plan for that?

A billion dollars is beginning to sound very small.

]]> http://voroncas.wordpress.com/2009/11/26/intre-timp/ Thu, 26 Nov 2009 15:41:11 +0000 voroncas http://voroncas.wordpress.com/2009/11/26/intre-timp/

vorbeam si io, undeva prin vara, cu inima grea, despre necesitatea anumitor decizii ce ma framantau la vremea aceea; decizii numite semi-decizii. intre timpulacesta, mai din senin, mai cu intentie si premeditare, treburile s-au concretizat in toata puterea cuvantului: m-am apucat de masterul cu pricina (caruia ii voi dedica o serie de ganduri cat de curand, caci pana acu as zice c-am asteptat sa se decanteze simplele impresii); m-am angajat la mnar, unde e mereu ceva de gandit, de citit, de studiat si de scris, intru bunul mers al lucrurilor; m-am mutat. de acasa. aici alta poveste. cu putine personaje, putina naratiune.

si-n general am mult timp pentru mine, cum se zice, dar nu-mi dau seama ce-i de facut, de fapt.

de facut sunt multe, se stie:

e expozitie frumoasa la mnar, “calatorie in bretania. artisti francezi si romani descoperind cultura bretona”; e cu de toate: pictura, gravura, afise publicitare (sfarsitul secolului XIX-inceputul XX), mobilier, costume traditionale si alte curiozitati mai mult sau mai putin domestice, mai mult sau mai putin vizuale – detalii pentru care sunt in plina ‘cercetare’.

e si gaudeamus zilele astea. pana duminica. iar maine la 13:30 se lanseaza cartea ‘noastra’ cu amorul.

O restaurante O Pote do Rei é de fato um lugar interessante para se visitar na cidade de São Paulo. Cara de baladinha e comida de restaurante moderate fazem com que ele se torne uma opção interessante principalmente por seus preços acessíveis no horário do almoço e nos fins de semana à noite para curtir o clima bar lounge, que o estabelecimento oferece.
Trabalhei por três meses no restaurante e aprendi bastante, além de ter deixado algumas de minhas idéias no cardápio, o que faz com que eu me sinta muito feliz por ter colaborado com a equipe. Assim como o crítico da revista Veja apontou, o restaurante tem uma falha crucial, o atendimento.
A rotatividade grande de funcionários faz com que não haja tempo para um treinamento adequado dos mesmos. Por conseqüência, os pedidos demoram a ser tirados, os pratos demoram a chegar e o cliente se encontra rapidamente ansioso e impaciente.
O que faz com que essa impressão seja amenizada são a qualidade da comida e o seu sabor. A equipe da cozinha, que se firmou (aparentemente) duas semanas atrás, encontra-se preparada para atender a demanda do restaurante. Nela trabalhei com formados e não-formados e aprendi com ambos. Todos em um clima agradável de trabalho, sempre com limpeza e destreza na hora de executar as tarefas, não era de se espantar que a cozinha salvasse o salão.
O restaurante intitula-se mediterrâneo contemporâneo, mas não acredito não ser a melhor definição, pelo menos, não com o cardápio que se encontra hoje, que possui principalmente referências portuguesas e italianas, deixando de lado muitos traços exóticos que poderiam ser absorvidos da cozinha mediterrânea. Ele pode ser caracterizado com um restaurante nouvelle cuisine contemporâneo, onde não existem extravagâncias de modernidade como espumas, gemas e outros modos de preparo que se provem da cozinha molecular.
Os carros-chefe da casa são: Crostini de Brie para petisco, Tartare de atum como entrada, Bacalhau à Moura e Robalo com crosta de amêndoas nos pratos principais e Ovos Moles e Semifredo de doce-de-leite nas sobremesas. Posso dizer que todos os pratos agradam tanto ao paladar quanto à visão.

In the search for high quality water dispensers, the InSinkErator hot water dispenser systems come out as some of the best world-wide. Whether you are installing your first dispenser or looking to replace your old one, InSinkErator provides you with everything you need. Highly reputable, with excellent service right down to your home and an extensive 3 to 5 years warranty, the company makes some of the best water dispensers out there.

Their hot water models are extremely reliable and incorporate innovative technologies that set them apart from other dispensers. Stainless steel tanks, 60 cups per hour tank capacity, 200 F near-boiling temperature water heater with an adjustable thermostat, and the F-201 filtration system, are featured in all units of the production line. The latter consists of 5 main series — the 2200, 1100, TranScape, Easy-Grip and Original. Models of the first two come with 5 years of warranty while and include a filter, while the rest are provided with 3 years of warranty and an optional filter.

The stainless steel tanks independently carry a 3 years of warranty, with an extended service given if you choose to have your dispenser installed by a plumber who was granted license by the company to represent them and carries the title InSinkErator Pro Circle Plumber.

There are two additional filters available as a replacement or upgrade — the F201R standard filter and the F601R upgrade filter. The 2200 and 1100 series are the company’s top water dispensers, with a sleek modern design that fits in any kitchen of today. The vast amount of available finishing colors guarantee that the dispenser blends well with the furniture. White, biscuit, almond, french gold, satin nickel, brushed chrome or mocha bronze, just to mention some.

The cheaper TransCape, Easy-Grip and Original lines use the same high durable materials and technologies, but the design is more simplistic. They are ideal for more basic bathrooms and kitchens, or for a use in public places. The units come with shapes that are comfortable to use and chrome, satin nickel, white, or biscuit color finishes.

With all 5 product lines consisting of numerous models to fit any need you may ever have, you simply can’t go wrong by choosing an InSinkErator hot water dispenser. Excellent service and support, fantastic design and high reliability, backed up by InSinkErator’s reputation world-wide, all of which ensure that you get the best solution for instant hot water access at any time you need it.

The Page Hall :: Inside Out exhibition has had more coverage – this time in the Sheffield Star. Really pleased to be getting positive coverage of this story in the South Yorkshire press, as Page Hall (and in fact the whole northern part of the city) often has a very negative image in media coverage – although some of it may be justified, when you live here, you know that the area is a whole lot more interesting than the less savoury bits that get into the papers…

Here’s the link:

Sheffield Star :: 23.11.09 :: Page Hall Inside Out

Chris Brogan makes an interesting statement …

I’ve been thinking along the same lines for the past couple of years.

CMS vendors and products put Content at the heart of the system, and couple of years ago that was the accepted way to think about the content on the web. Web content was “stuff” that you would publish, we concentrated on structure, workflow, layout & design etc. But we were not really concentrating on *who* was going to read it, if they were going to read it all. Web content for the most part was worthless (and still is!) and we continued to publish content that didn’t help our users find what they are looking for. Chris states that *YOU* are king, perhaps it is time we thought differently about content?!

User centered content?

We have all adopted User Centered Design approaches to designing the user experience, this is where design is based on the needs of the user. So where does content fit into all this ?

Like design, we need to think about user centered Content, which is written from a users’ perspective. We need to turn our perspective around so we’re empathising with the user and asking what they would ask, and in the language they would use. Website content frequently needs to be rewritten from “inside out” to an “outside in” view of the organisation, this frequently requires a 180 degress shift in our thinking.

Olalah puts it very well in a recent tweet.

What about the content on your site, is it written from a user’s perspective? What about the information architecture and website navigation? Have you stepped into the audiences’s shoes, does ‘I’ and ‘we’ mean your audience or you?

Other related posts
When content was King

This extraordinary story over the weekend about Canadian customs seizing three films destined for Inside Out in Ottawa is quite staggering, especially considering one of the films, the charming and innocuous “Patrik 1.5”, was rated PG – see trailer above.

Hopefully Inside Out will take this up with a higher authority to find out why they’re being singled out for punishment in a country that has such a gay-friendly reputation.

I continue to be amazed at the mild panic which seems to occur in officialdom whenever something gay enters the picture.  There’s an odd streak of conservatism in New Zealand when it comes to ratings – “Teddy” managed to achieve an M for mature audiences with a note warning about “adult themes”, and my previous film “Quiet Night In” managed an R16.

It’s enough to make me want to resurrect the baby massacre sequence from the cutting room floor.

Anyone who knows me knows that I am not much of a morning person.  I love a beautiful sunrise …… but only in photos.  There is not too much I love about mornings except maybe the concept of a snooze button.  Now, in reality, I would love to be an early riser who could get up about 5:30am and go jog (if I can get up at 5:30 then, yes, I can also jog), come home and fix my family breakfast, have my daily quiet time and then take my time getting ready and still be on time to work.  Yes, that is the way that I would love for it to be but I’m pretty sure that even though it was a recessive one in my parents, I believe that I was given an “unearly” gene somewhere in my system.

My mornings are more like this….. hit the snooze button,  hit the snooze button,  hit the snooze button…. get out of bed, stand somewhere between the bed and the bathroom, stare at something until the snooze button goes off again…. slowly go about waking myself up while I manage to get dressed, fix breakfast and get my youngest ready for school.

How safe it is for the rest of the world, I don’t know…. but because of my husband’s work schedule, on most school day mornings I am the one who delivers the youngest to school.  The fortunate thing is that she attends the school in the building where I work.  Some mornings I stay at work when I take her but often I will return home for some quiet time and finish getting ready for work time.

The other day was one of those hurried mornings.  After rushing to get her to school, talking to her teacher, stopping on the way back to the car to have a detailed conversation with two other parents, and running into my office, passing a multitude of parents, I decided to slow my morning back down by stopping at the nearby food mart for a cup of coffee.  Once home I made my way to the mirror for a makeup refresher and noticed something that completely woke me up……my shirt was on but it was on inside out!

Now, you might say that was not a big deal… even stopping to chat with others or going into a public place… it could have been a lot worse and you are probably correct.  It is just the thought of what people may have thought…. it was actually pretty funny (though I had no one to share the humor with) but I laughed, corrected the error and went about my regular routine.

Funny how no one told me that my shirt was on inside out…. maybe they didn’t care, maybe they didn’t want to embarrass or offend or maybe they just didn’t notice… regardless of the reason, if I hadn’t gone back home then I would have really made a fool out of myself at a later time during that day.

Life is kind of like that.  People live their lives seeking and searching and filling voids with “stuff”… actually living life inside out or upside down.  They think they are on the right path but have it mixed up just a little… It is not something uncommon or distinctive of our day and age.  The Bible has stories that took places thousands of years ago and are totally relative to living inside out.

Jephthah  was a prime example of finding out that, though his intentions were good,  he was living inside out.  The story is one we often don’t hear … (I definitely know why it isn’t taught to children…unless you want them to have nightmares).  Jephthah lived in a time period when the Israelites were caught up in idol worship.  They knew about God and even worshiped Him to some extent but their faith was intertwined with false religion… making it easy to get confused about exactly what God wanted.  So, Jephthah was apparently quite the warrior…. he was winning battles but his call out to God to defeat the Ammonites had a twist to it.  Jephthah made a promise to God (remembering that breaking a promise to God was a law that if broken would have been sin… and there was no grace of a savior at that time).  He told God that if he would let him defeat the Ammonites then he promised to sacrifice to God “whatever was the first thing to come out of” his house when he arrived home.

Jephthah defeated the Ammonites, so being a man of his word he headed home ready to sacrifice the first thing that came through his door.  Now I’m not sure what the guy was thinking.  Maybe he was thinking that his beloved dog would come running out to greet him … yes, that would be a sacrifice.  Maybe he was thinking his mother-in-law would step out the door to see who was coming… yes, that would be a sacrifice…a sacrifice maybe or a blessing.  Maybe he was thinking that it would be his wife… maybe he pictured her coming out of the door saying,”Well, it is about time you came home.  Do you know while you and your little warrior buddies were out galavanting all over the countryside I have been here cooking and cleaning and raising a family.  Now get in here and help me already.”  Yes, that would be a blessing… er, uh sacrifice.  In reality though, he had to know that if that was his home then something of value to him would walk through that door and that is exactly what happened.  His precious daughter came out singing praises to God because her father had won against the Ammonites.  He grieved and told her of his promise to God…. she understood and agreed that he needed to keep his promise and Jephthah killed his daughter as a burnt offering.

So what is so “inside out” about keeping a promise to God?  Probably nothing if it was actually a promise that God would approve of (however, I’m not so sure how God feels about cutting a deal with him) but that was the problem.  Jephthah had his faith mixed up with the false religions of those around him… nothing pure about what he believed.  And because of that mixed up faith he ended up doing the unspeakable…. he was no different that those around him.  He definitely needed someone to tell him to turn his shirt inside out.  That what he was he was doing was honorable but not necessary.  There was a wholesome way to give praises to God that did not require a human sacrifice…. those kind of sacrifices were left up to the believers of false gods.

People today are still caught up in living inside out.  They seek another unhealthy relationship just to fill a lonely heart. They drown their sorrows in substances trying to hide pain.  They work more hours to avoid facing a relationship struggle. They leave a relationship just because they want something new.  They try to find answers through seminars and self help books…..I would say most of the time I am completely guilty of not sharing what could fill the void.  Why is so hard to let them know that they might want to change their “shirt”?  Maybe it is because we don’t care. Maybe it is because we don’t want to offend.  Maybe it is because we didn’t notice…. If I am guilty of the first two then maybe I need to evaluate how much I want to see them make fools of themselves later because I didn’t say anything.  If the last one is the case then maybe I should find out why I didn’t notice…. maybe I might find out that my shirt is on inside out too.

Judges 11:21-39

²¹ “Then the LORD, the God of Israel, gave Sihon and all his men into Israel’s hands, and they defeated them. Israel took over all the land of the Amorites who lived in that country, ²² capturing all of it from the Arnon to the Jabbok and from the desert to the Jordan.

²³ “Now since the LORD, the God of Israel, has driven the Amorites out before his people Israel, what right have you to take it over? ²⁴ Will you not take what your god Chemosh gives you? Likewise, whatever the LORD our God has given us, we will possess. ²⁵ Are you better than Balak son of Zippor, king of Moab? Did he ever quarrel with Israel or fight with them? ²⁶ For three hundred years Israel occupied Heshbon, Aroer, the surrounding settlements and all the towns along the Arnon. Why didn’t you retake them during that time? ²⁷ I have not wronged you, but you are doing me wrong by waging war against me. Let the LORD, the Judge, ^[c] decide the dispute this day between the Israelites and the Ammonites.”

²⁸ The king of Ammon, however, paid no attention to the message Jephthah sent him.

²⁹ Then the Spirit of the LORD came upon Jephthah. He crossed Gilead and Manasseh, passed through Mizpah of Gilead, and from there he advanced against the Ammonites. ³⁰ And Jephthah made a vow to the LORD : “If you give the Ammonites into my hands, ³¹ whatever comes out of the door of my house to meet me when I return in triumph from the Ammonites will be the LORD’s, and I will sacrifice it as a burnt offering.”

³² Then Jephthah went over to fight the Ammonites, and the LORD gave them into his hands. ³³ He devastated twenty towns from Aroer to the vicinity of Minnith, as far as Abel Keramim. Thus Israel subdued Ammon.

³⁴ When Jephthah returned to his home in Mizpah, who should come out to meet him but his daughter, dancing to the sound of tambourines! She was an only child. Except for her he had neither son nor daughter. ³⁵ When he saw her, he tore his clothes and cried, “Oh! My daughter! You have made me miserable and wretched, because I have made a vow to the LORD that I cannot break.”

³⁶ “My father,” she replied, “you have given your word to the LORD. Do to me just as you promised, now that the LORD has avenged you of your enemies, the Ammonites. ³⁷ But grant me this one request,” she said. “Give me two months to roam the hills and weep with my friends, because I will never marry.”

³⁸ “You may go,” he said. And he let her go for two months. She and the girls went into the hills and wept because she would never marry. ³⁹ After the two months, she returned to her father and he did to her as he had vowed.

เมื่อโลกของการตลาดในวันนี้ปรับเปลี่ยนจากแนวคิด Inside Out การนำเสนอสินค้า หรือบริการตามความเห็นของนักการตลาดเป็นหลัก มาเป็น Outside in มองความต้องการจากภายนอก นำเสนอสินค้าหรือบริการตามความต้องการของตลาด โลกของการสื่อสารการตลาด ก็จำต้องปรับเปลี่ยนตามไป ผู้บริโภคที่มีการเคลื่อนที่ ปรับเปลี่ยนพฤติกรรมไม่หยุดนิ่ง ใช้เวลาอยู่นอกบ้านมากขึ้น มีสื่อใหม่ๆ ให้เลือกเสพหลากหลาย ทำให้นักการตลาดต้องเสาะหาข้อมูลการใช้ชีวิตของผู้คนในแต่ละวัน เพื่อให้แผนการสื่อสารการตลาดเกิดประสิทธิภาพสูงสุด นำสินค้า หรือแบรนด์สินค้า เข้าไปถึงกลุ่มเป้าหมายได้อย่างแท้จริง

ความเร่งรีบในวันทำงาน ผู้บริโภคใช้เวลาหมดไปกับการเดินทาง การทำงาน หรือการเรียน สื่อนอกบ้านกลายมาเป็นสื่อที่มีบทบาท แต่เมื่อถึงวันว่าง เขาเหล่านั้นใช้ชีวิตไปกับการทำกิจกรรมอะไร เสพสื่อชนิดไหน ที่นักการตลาดจะสามารถสื่อสารไปถึงได้

ปัทมวรรณ สถาพร Head of Business Planning มายด์แชร์ เอเยนซีเครือข่ายสื่อ และการตลาด เผยถึงผลสำรวจพฤติกรรมผู้บริโภคทั่วโลกที่นิยมทำกันในเวลาว่าง โดยเครื่องมือ Mindreader สำรวจความคิดเห็นผ่านช่องทางออนไลน์ทั่วโลก ซึ่งผลสำรวจล่าสุดจัดทำขึ้นเมื่อ เดือนพฤษภาคมที่ผ่านมาในกว่า 20 ประเทศทั่วโลก เช่น อาร์เจนตินา จีน ฝรั่งเศส ญี่ปุ่น และ สหรัฐอเมริกา มีผู้ตอบรับการทำสำรวจกว่า 20,000 คน และสำหรับประเทศไทย มีผู้ทำสำรวจ 1,068 คน และอยู่ในช่วงอายุระหว่าง 18 -65 ปี

คำตอบคือ…..หากให้เลือกกิจกรรมได้เพียง 1 อย่าง ที่จะทำในระหว่างเวลาว่าง คนส่วนใหญ่ให้ใช้เวลาไปกับการท่องโลกอินเทอร์เน็ต มาเป็นอันดับหนึ่ง โดยมากที่สุดในกลุ่มประชาชนที่มีอายุระหว่าง 45-54 ปี และแม้แต่ในกลุ่มผู้สูงอายุที่สุดของการสำรวจครั้งนี้ 55-65 ปี ก็ยังมีอัตราส่วนการใช้เวลาว่างเล่นอินเทอร์เน็ต สูงทัดเทียมกับกลุ่มคนในวัยรุ่น จนถึงวัยทำงานเลยทีเดียว

ปัทมวรรณ กล่าวว่า จากการเติบโตของสื่อดิจิตอล โดยเฉพาะในทวีปยุโรปและอเมริกา ที่มีอัตราการเข้าถึงของอินเทอร์เน็ตในชีวิตประจำวันที่สูงนั้น การจัดทำผลสำรวจผ่านทางออนไลน์จัดว่ามีประสิทธิภาพและให้ประสิทธิผลมากทีเดียว และในประเทศแถบเอเชียก็เริ่มที่จะมีการใช้วิธีการนี้เช่นกัน

สำหรับข้อมูลของประเทศไทย สื่อดิจิตอลเป็นสื่อที่กำลังเติบโตและไม่ได้ถูกจำกัดอยู่แค่ในกลุ่มวัยรุ่น เท่านั้น กลุ่มที่มีอายุมากกว่า 45 ปีขึ้นไปที่เข้าร่วมการทำผลสำรวจนี้มีถึง 16% และการเล่นอินเทอร์เน็ตยังเป็นทางเลือกของผู้สูงอายุที่จะเลือกทำในช่วงเวลา ว่างหากว่าต้องเลือกเพียง 1 อย่างเท่านั้น

จุดที่น่าสังเกตอีกประเด็นจากการสำรวจครั้งนี้ พบว่า การดูรายการโทรทัศน์ ไม่ได้อยู่ในทางเลือกของผู้สูงอายุเลย ไม่แน่ว่าเราอาจจะเห็นการเล่นวิดีโอเกมส์เป็นหนึ่งกิจกรรมทางเลือกที่ผู้สูงอายุจะทำในเวลาว่างในอนาคตอันใกล้นี้ก็เป็นได้

นักการตลาดที่เคยเดินเกมการตลาดแบบเดิมๆ สื่อแมส ละครไพรม์ไทม์ หรือหนังสือพิมพ์หัวสี เห็นทีต้องปรับตัวกันบ้างแล้ว

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