Blogs about: Institutional Communications

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The Admissions Marketing Photography Conundrum

Paul O'Mara wrote 11 months ago: I was eating with a group of photographers, in a noisy crowded restaurant last week. The conversatio … more →

Tags: Admissions Marketing Photography, "higher ed photography", College campus photography, Higher Ed Marketing, "admissions marketing", institutional branding, Graphic Identity, Paul O'Mara Photography & Multimedia, higer ed. photography

Connections: The Magic Behind an Admissions Marketing Photo Shoot

Paul O'Mara wrote 1 year ago: Lately I’ve been thinking about why my  higher education photography works. I’ve studied … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography

Sewanee Keeps the Heat On the Tuition Cost Debate

Paul O'Mara wrote 1 year ago: Sewanee: The University of the South keeps on delivering. The January 17, 2012 New York Times Blog- … more →

Tags: Higher Ed Marketing, "admissions marketing", Sewanee: The University of the South, college rankings, Higher Education, higher ed tuition, Paul O'Mara Photography & Multimedia, College Communications, college recruitment

A Higher Ed Photography Christmas Greeting

Paul O'Mara wrote 1 year ago: Sewanee: The University of the South sent this greeting out last week. The camera made images for 10 … more →

Tags: College campus photography, Higher Ed Marketing, Higher ed. Marketing Photography, Higher Ed. Multimedia Projects, Sewanee: The University of the South, Multimedia, Paul O'Mara Photography & Multimedia, College Communications, higer ed. photography

An Admissions Marketing Photo Op

Paul O'Mara wrote 2 years ago: Terrible storms crossed the southeastern US this week.Northwest Georgiawas hit by tornados but thank … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", College campus photography, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces, Paul O'Mara Photography Website

It's The Little Things in Admissions Marketing Photography

Paul O'Mara wrote 2 years ago: When the dogwood’s bloom, it’s time for me to pay attention when I’m on a college … more →

Tags: Admissions Marketing Photography, "viewbook photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces, Alumni Magazines

Sewanee: The University of the South takes on Higher Ed Costs

Paul O'Mara wrote 2 years ago: Dr. John M. McCardell, Jr., Vice-Chancelor of Sewanee: The University of the South announced today t … more →

Tags: Admissions Marketing Photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, university branding, institutional branding, College Social Marketing

Let's Hope for a Revolt in Higher Ed Marketing Photography

Paul O'Mara wrote 2 years ago: Feigning an engaging situation is the world of higher ed stock photography.  Unigo has been posting … more →

Tags: Admissions Marketing Photography, Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography

Multimedia for Higher Ed Recruitment

Paul O'Mara wrote 2 years ago: Telling a story with images and audio, if done well, is a compelling combination. Over the holidays … more →

Tags: Admissions Marketing Photography, "higher ed photography", College campus photography, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, Paul O'Mara Photography Website, Higher Ed. Websites, Academic Websites

A Bit of Recognition Goes a Long Way

Paul O'Mara wrote 2 years ago: The Berry College Ford Complex on the 26,000 acre campus in Northwest GA. I just received word that … more →

Tags: Admissions Marketing Photography, "higher ed photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces, university branding

Commencement is the Icing on the Higher Ed. Photography cake

Paul O'Mara wrote 3 years ago: I’ve photographed commencements for years and it just gets better every time.  The joy, pride … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

Cellphones, Laptops and Higher Ed. Photography1 comment

Paul O'Mara wrote 3 years ago: Laptops in the classroom seem so visually appealing.  It seems to express some magical bond between … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", College campus photography, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, Paul O'Mara Photography Website, College Communications

A New Look for Paul O'Mara Higher Ed. Photography3 comments

Paul O'Mara wrote 3 years ago: It’s time for a bit of freshening of my website.  I’ve added some new images and updated … more →

Tags: Admissions Marketing Photography, "higher ed photography", College campus photography, Paul O'Mara, "admissions marketing", Higher ed. Marketing Photography, casebooks, Paul O'Mara Photography Website, higer ed. photography

The REAL Value of a Higher Education Photographer

Paul O'Mara wrote 3 years ago: Viewbooks, search pieces, post cards, websites, billboards and whatever else I’ve neglected to … more →

Tags: "higher ed photography", Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing, Higher ed. Marketing Photography, casebooks, College Communications, college brochures, higer ed. photography

Looking Beyond the Obvious in Higher Ed. Photography

Paul O'Mara wrote 3 years ago: I just finished shooting at three colleges over the past 10 days.    Each one had specific goals but … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", "viewbook photography", Viewbook, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing, "admissions marketing"

This Social Media Thing4 comments

Paul O'Mara wrote 3 years ago: Last week I attended a program laying out strategies for modern marketing.  I now have a Facebook ac … more →

Tags: Paul O'Mara, Paul O'Mara Digital, "admissions marketing", Higher ed. Marketing Photography, college search pieces, institutional branding, College Social Marketing, Education, Admissions Marketing Photography

Would You Like to Loose This?4 comments

Paul O'Mara wrote 3 years ago: Last week an external hard drive went bad.  It just stopped.  That darn thing only makes clicking so … more →

Tags: Admissions Marketing Photography, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, image archiving, College Communications

Alumni Magazines and Higher Ed. Marketing Photography1 comment

Paul O'Mara wrote 4 years ago: The photo above was used as a double-truck contents page in an alumni publication, on this year … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

The Snakepit of Image Archiving2 comments

Paul O'Mara wrote 4 years ago: “There’s a consensus that as the ability to store more and more data [increases], the da … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", College campus photography, Paul O'Mara, Paul O'Mara Digital, image archiving, college communications and marketing, college admissions photography


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