Blogs about: Integrated Campaign

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Birmingham Ronald McDonald House: Capital Campaign

addmycreative wrote 4 weeks ago: … more →

Tags: PR, Print

Hilton Head Regional Healthcare: "Community Voices" Campaign

addmycreative wrote 1 month ago: As the first major initiative of the newly re-branded Hilton Head Regional Healthcare, the fully i … more →

Tags: Print, Awards, Events, Healthcare

Website: Adding to the Story

badmen wrote 1 month ago: Halo 3: Believe The “Believe” campaign was an immense integrated marketing push for Halo 3 with an e … more →

Tags: Online, Video Games, Halo, Believe, diorama

Integrated Campaign: Shockvertising

badmen wrote 1 month ago: ASCA (Adults Surviving Child Abuse) Whybin\TBWA Sydney for Australia’s ASCA approaches the to … more →

Tags: Shockvertising, ASCA, TBWA, Whybin

What is Twitter's saturation point?1 comment

Jon Michaeli wrote 2 months ago: Want a perfect example of hockey stick growth? Just take a look at Twitter in 2009. Unique visitors … more →

Tags: Digital Marketing, Facebook Application, Grassroots, hockey stick growth, hootsuite, Influencer, Mr. Tweet, Piktor, Social Media

TV and Print work

kelvintillinghast wrote 2 months ago: My TV reel is on youtube and my Print work on flickr. To view click below. >tv   >print … more →

Tags: Portfolio, advertising, art director, Award winner, Concepting, Copywriter, Creative, Creative Director, experienced

Twitter hashtags for monitoring out-of-home

online82 wrote 2 months ago: I had written in February about brands pushing the conversation to Twitter through “big seed … more →

Tags: Media buying, Multi-Channel Marketing, Social Media, Hashtags, out of home, twitter

Obama needs a marketing campaign2 comments

Jon Michaeli wrote 4 months ago: At this point, is a single American adult unaware of how the economy is doing? You’d have to l … more →

Tags: recession, Economy, Marketing Campaign, obama, Barack, Depression, Government, Social Media

84% of Online Word of Mouth starts with info in Traditional Media

skinnyblackman wrote 7 months ago: MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information is Shared Online A … more →

Tags: Internet Marketing, Viral marketing, radio, TV, Newspaper, PR, advertising, Traditional Media, Online

Orange County Public Schools Secondary Education Ad Campaign

evoklarry wrote 10 months ago: ok, so we launched the OCPS CTE campaign to positive reviews. I post this not for a pat on the back … more →

Tags: Campaigns, Outdoor/Billboard, TV Commercials, Bus Wrap, movie theater ad, multi-medium approach, OCPS, Orange County Public Schools, print ad

Consumer Interaction1 comment

nonbabe wrote 10 months ago: The tag line on this blog (currently) reads: “perspective of a middle-aged newcomer to the wor … more →

Tags: Theory

New England Aquarium brings sharks to Boston

Cam Buchan wrote 11 months ago: Image via WikipediaI was in Boston recently and saw a great example of a fully integrated campaign f … more →

Tags: Boston, new england aquarium

New England Aquarium brings sharks to Boston

Cam Buchan wrote 11 months ago: Image via WikipediaI was in Boston recently and saw a great example of a fully integrated campaign f … more →

Tags: new england aquarium, Boston

So that’s how they do it! The art of making connections.

Alexandra Thompson wrote 1 year ago: Alexandra Thompson I must admit I laughed when Marc compared me to NonstopFernando in his sign-off. … more →

Tags: Microsoft Advertising, New Media Advertising, Alexandra Thompson, NonStopFernando, Case Study Compendium 2008 Microsoft Advertising, Nokia N95, Philips 'Myth or Fact' study

Great Eastern Pink Life Campaign

ielity wrote 1 year ago: Purpose: To launch Great Eastern Pink Life policy. Idea: I Love Pink Life … more →

Tags: press ads, Outdoor/Ambient Ad, advertising, press, AD, Outdoor, Cancer, Events, Insurance

Watsons 20th Birthday + Membership launch

ielity wrote 1 year ago: Purpose: To launch Watsons’ membership card and to celebrate its 20th birthday. Idea: Using t … more →

Tags: press ads, advertising, press, AD, integrated, bar, Code, Watsons..., Birthday

Singapore IDA - National Day

ielity wrote 1 year ago: Purpose: To demonstrate the launch of new technologies to view the National Day parade.   Press  Web … more →

Tags: press ads, Interactive, advertising, press, AD, Viral, NDP, National Day, Singapore

a model for modern communication20 comments

Digicynic wrote 1 year ago: This is a model I’ve been playing with for quite a long time. This isn’t meant to be rev … more →

Tags: Advertising Theory, Branded content, future of advertising, diesel wall, Dove, duncan watts, flipping the funnel, lynx get in there, new model for communcation


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