Blogs about: Integrated Campaigns
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Cyber Lions Grand Prix winners at Cannes
The Cyber Lions category at the Cannes International Advertising Festival covers a wide range of interactive marketing from websites, microsites, interactive campaigns, online advertising, rich media … more →
'If only we'd thought of that'
Cyber Lions Grand Prix winners at Cannes
Richard Pentin wrote 2 weeks ago: The Cyber Lions category at the Cannes International Advertising Festival covers a wide range of int … more →
6 top marketing applications for Augmented Reality
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Richard Pentin wrote 1 month ago: Augmented reality (AR) is a fascinating field of computer research which combines the real-world wi … more →
Fiat Punto combines virtual gaming with the real world
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Richard Pentin wrote 2 months ago: Every now and again one comes across an ambitious interactive campaign which has so many technical c … more →
Is this the best widget out there 'right now'?
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Richard Pentin wrote 3 months ago: Sprint, the US wireless telecommunications network, have created an interesting online widget to p … more →
Fiestamovements: Innovative buzz campaign
Richard Pentin wrote 3 months ago: In advance of the US launch of the new Ford Fiesta in 2010, Ford has already kick started an innova … more →
The Convergence of Twitter, Google and Taxes- Just in Time for April 15
jordioni wrote 3 months ago: Intuit Is First Marketer to Have Its Tweets Streamed Across AdSense Network as Google Syndicates Twi … more →
Another mini triumph
Richard Pentin wrote 3 months ago: Mini’s latest global campaign for the new Mini Cabrio is a great example of how you can creat … more →
Economics of site design
justinhind wrote 5 months ago: Today it seems every integrated campaign has a micro-site, as it should. Having a great digital expe … more →
Comparethemeerkat.com
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amy wrote 6 months ago: Had to post when this campaign landed in my facebook inviting me to become a fan of Alexandr Orlov … more →
the old 'make a giant shoe' trick. works every time.
mybrandedlife wrote 7 months ago: it’s summer, which means it’s summer promo season, and i thought i’d share with yo … more →
More Proof Why You Need to Make a Marketing Push Now!
smallbizexperts wrote 8 months ago: In reference to my last post on making a marketing push during economic down times, I wanted to po … more →
New Research: Speed is Critical When Nurturing Leads
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Andrew - BusinessCast Co-Host wrote 11 months ago: Robert and I speak frequently about the best ways to attract and retain customers. In fact, the subj … more →
Pulling It All Together
Adam Blitzer wrote 1 year ago: This month, DMNews is featuring In perfect harmony: e-mail works in-sync with other channels, a piec … more →
Befriend Your Prospects First, Talk Sales Later
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jeffreylongcopywriting wrote 1 year ago: As you know, B2B marketing is often a long-term endeavor. With complex sales and decisions-by-commit … more →
Prospects, Not Marketers, Drive The Buying Process
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jeffreylongcopywriting wrote 1 year ago: Some traditions – like spring training - should remain unchanged forever. In the ever-evolving … more →
"I Can’t Believe" It’s Still Stuck In My Head
Mick O'Brien wrote 1 year ago: A few days ago we discussed a fine integrated CPG advertising effort by Saatchi & Saatchi and D … more →
Survey: Most B2B Marketing Campaigns Need An Upgrade
jeffreylongcopywriting wrote 1 year ago: Are there certain aspects of your marketing program that could be better? You bet — even the b … more →
B2B Marketing Takes a Creative Page From Consumer Campaigns
jeffreylongcopywriting wrote 1 year ago: B2B marketers have, for the most part, taken a back seat to their consumer-driven counterparts when … more →
Marketing music in 2008: Go integrated or go home (and download the songs for free)
adamfox wrote 1 year ago: I’ll admit that I am unfamiliar with the music of Mars Volta. But I couldn’t help takin … more →
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