Tags » Integrated Marketing Communications

Hello from Knoxville, TN

I’ve introduced myself in 10 IMC courses so far, but it never comes easy. I’m excited to have signed on as a student blogger as I wrap up the program and practice my cap tossing for May 2015. 425 more words

Valerie Beyer

Last week Friday we had the distinct pleasure of having Valerie Beyer visit our public relations class. In addition to being a lovely person and wonderful public speaker, Valerie left us with a few points of advice on public relations. 153 more words

Public Relations

Introduction to Alliance Business Agency

Alliance Business Agency Co. , Ltd. is an Integrated Marketing Communications (IMC) service provider in Myanmar. Its services include public relations, advertising, digital & social media marketing, marketing consultancy, branding, media planning/buying, media solutions and below the line (BTL) services such as showroom interior design, point-of-sale materials (POSM) and event management. 75 more words

Let the Adventure Begin!

Hey Media and Marketing Mountaineers! My name is Sarah Shank and I’m really excited to be a new WVU IMC blogger because… I’m always up for a new adventure! 595 more words

Fall Quarter 2014 at Medill IMC

For the very first post on my blog, I thought it would be appropriate to introduce my graduate program by writing about the structure of my first quarter at Medill IMC. 920 more words

Integrated Marketing Communications


So I write. A lot.

At work, it’s ad copy, press releases, website content, tweets, Facebook posts, marketing plans and other collateral. For school, any IMC student will tell you their weeknights and weekends are busy writing discussion board posts, responding to classmates, and typing many, many papers. 175 more words