Tags » Integrated Marketing Communications
- A. K. B. R. feed P. D., & 2013. (n.d.). Arguments Fly During FTC Workshop on Native Advertising. Retrieved December 5, 2013, from http://adage.com/article/media/arguments-fly-ftc-workshop-native-advertising/245536/
Here is the colorful final paragraph: 72 more words
Promotion Series (Direct Marketing) Part 3
Over the last two weeks I have been exploring how promotion is used in marketing in particular Integrated Marketing Communications and Mass Marketing. 600 more words
The final presentation materials for my Integrated Marketing Communications class are due on Monday. We are literally overhauling the communication strategy of the subject company, Metafactor – a wellness and health center owned by the Yap Group of Companies (managing Euromed, CEU and Manila Bulletin). 284 more words
- “Upton, Walden Plan to Update Comm. Act.” TVNewsCheck, December 3, 2013. http://www.tvnewscheck.com/article/72391/upton-walden-plan-to-update-comm-act.
The concept of ‘integrated marketing communications‘ (IMC) has in the recent decades been the centre of every marketing debate out there. The advantage of integrating all promotion tools and activities to send out one… 562 more words