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The ability to analyze data is a critical tool when considering how a social media manager should approach a comprehensive marketing strategy for any brand. Without measuring the results of a certain marketing strategy, social media managers cannot see what’s working and what to change. 1,029 more words
Communication Monographs, Volume 81, Issue 3, September 2014 is now available online on Taylor & Francis Online.
This new issue contains the following articles: 144 more words