When I found the IMC program, I knew I wanted to be part of it. What really got my attention was the chance to learn today then apply the knowledge to my job tomorrow. 602 more words
Tags » Integrated Marketing Communications
Today, the answer lies in customer-focused marketing or Integrated Marketing Communication. IMC is a key concept tool that can — in today’s diverse, media fragmented marketplace–explain the lifestyles, attitudes, media preferences, and motivations of distinct buyer groups or individuals and predict their likely buying behaviors in the future.
I’m sure most of you have heard by now about the media storm surrounding Jian Ghomeshi and the CBC. Quick recap- Ghomeshi was fired by the CBC earlier this week after numerous allegations of sexual violence/ abuse were leveraged by several ex-girlfriends. 342 more words
Emerging media can be defined as the “evolution of utilizing technology to share information in new and innovative ways.” Rather than sending a message from one source and having an audience receive it in many places, which is a defining characteristic of traditional media, emerging media provides brands with the opportunity of utilizing many sources to deliver information to a large audience. 295 more words
By Marion Rhodes
Every now and then, it is good for us translators to walk in the shoes of our clients and see what their internal struggles are when it comes to translating content for foreign-language markets. 1,451 more words