Tags » Integrated Marketing Communications

Start With A Plan

We do a lot of planning in Integrated Marketing Communications. Business Plans, Marketing Communications Plans, Public Relations Plans. Heck, we’re ultimately being taught how to write… 377 more words

Integrated Marketing Communications

Your Professional Networking Plan (PNP)

BuzzFeed’s “10 Awkward Moments When You’re Unemployed” video may be humorous, but it is a bit of an eye opener for those who relate to it a little too well. 636 more words

Essential Productivity Apps

I use technology every day at work in order to increase productivity in our office. Though it assists us everyday, we use it in conjunction with face-to-face communication – not instead of face-to-face communication. 664 more words

The Matchwork - Creative Brief

Creative Brief for The Matchwork 

Focus: The Matchwork wants to create a brand video that tells a story about finding “The One” using their tool the Interview Accelerator. 225 more words

Creative Brief

If It Doesn’t Spark Controversy, Can It Spark Sales? The Need to Take Risks in Marketing Campaigns

According to recommendations from a panel of marketing experts, if companies want their communications to resonate and stick with modern customers, they need to run the risk of angering or alienating them too. 316 more words

Chapter 18: Integrated Marketing Communications

The growing role of integrated marketing communications

In today’s interconnected world, integration has become an important concept for marketers to adopt in order to connect with their consumers.

Snickers’ “You’re not you when you’re hungry” and American Express’ “Small Business Saturday” campaigns, for example, … 239 more words

eMarketing trends to look out for during 2015


As 2014 is winding down, it’s time for businesses to start planning their marketing strategy in a business scenario that is continuously changing at the speed of technology. 867 more words

Marketing