Tags » Integrated Marketing Communications

The Tireless 'Share a Coke' Name Search.

I can’t help it. Every time I wait in the checkout line, my eyes scan the nearest cooler or “Shake a Coke” display for a drink featuring my name. 165 more words

The Marketing Mission: Achieving Virality!

Every marketer desires to create a campaign or collateral that will lead to the invaluable and unpredictable objective of virality. So what exactly is virality… 190 more words

Social media comparison: Flickr, Instagram, Tumblr

Blog entry exercise 3a

Today I am going to use Flickr, Instagram and Tumblr as examples, comparing these three social networks and then outline  how they can be used as part of an integrated marketing communication strategy. 906 more words


Let's Talk About Tumblr

Social media has been a hotbed for advertising since the origins of the practice. Brands, when using it correctly, can deliver their message to thousands of consumers with one click. 416 more words


Tostino's Pizza & Emerging Media

Totino’s Pizza Emerging Media History

Totinos.com is the website for Totino’s which is a brand owned by General Mills. In 2007, Totino’s made a deliberate move by sponsoring the ESPN Winter X-Games to target their teen demographic online in addition to using traditional media to target their primary audience, mothers. 868 more words


Visualize the Results

In my last post I talked about a few changes we’ve made to our IMC plans in order to help with staff buy-in and evaluation.  One of the things we’ve recently finalized was an infograph showing the results of our marketing plans.   285 more words

How to Use Your IMC Skills to Change the World, While Getting the Experience of a Lifetime

This is a guest blog post by IMC graduate, Angie McCrone.

After graduating from the IMC master’s program at WVU in December 2013, I was determined to embark on a new adventure. 945 more words