I can’t help it. Every time I wait in the checkout line, my eyes scan the nearest cooler or “Shake a Coke” display for a drink featuring my name. 165 more words
Tags » Integrated Marketing Communications
Blog entry exercise 3a
Today I am going to use Flickr, Instagram and Tumblr as examples, comparing these three social networks and then outline how they can be used as part of an integrated marketing communication strategy. 906 more words
Totino’s Pizza Emerging Media History
Totinos.com is the website for Totino’s which is a brand owned by General Mills. In 2007, Totino’s made a deliberate move by sponsoring the ESPN Winter X-Games to target their teen demographic online in addition to using traditional media to target their primary audience, mothers. 868 more words
This is a guest blog post by IMC graduate, Angie McCrone.
After graduating from the IMC master’s program at WVU in December 2013, I was determined to embark on a new adventure. 945 more words