Tags » Integrated Marketing Communications

Fall Quarter 2014 at Medill IMC

For the very first post on my blog, I thought it would be appropriate to introduce my graduate program by writing about the structure of my first quarter at Medill IMC. 920 more words

Integrated Marketing Communications


So I write. A lot.

At work, it’s ad copy, press releases, website content, tweets, Facebook posts, marketing plans and other collateral. For school, any IMC student will tell you their weeknights and weekends are busy writing discussion board posts, responding to classmates, and typing many, many papers. 175 more words

The Chocolate Project

Recently, I have been craving chocolate. I dig through my pantry for it. I dream about it. I even resort to nibbling on semi-sweet chocolate chips. 280 more words

The Ten Commandments of Email

Email is a useful and necessary part of our day to day communication. Between friends and family, coworkers, peers and strangers; we use email all the time. 140 more words

Integrated Marketing Communications


My Storify post including LIVE tweets from the ACT 5 Conference at Ole Miss. Where Essence Magazine Editor- in-Chief, Vanessa Bush, talked about women empowerment and Essence mission statement. 9 more words

Integrated Marketing Communications

When things go wrong

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” -Donald Porter

Inevitably things go wrong, in life and in business. 456 more words


New Digital Age Loving

One of the biggest dilemmas for marketers is determining how to communicate with their target market effectively. Marketers are now realising that consumers are spending almost one whole day per week online (IAB Australia 2014). 555 more words