Tags » Integrated Marketing Communications

Want to play a game for a Happy Meal?

Advergaming has become commonplace for consumer life and B2C marketing. Companies such as Chipotle and Burger King have created advergames that engage audiences in games that reinforce brand recognition and brand engagement. 125 more words


A Content Strategy for Lead Generation

This contribution also appeared on BUSINESS2COMMUNITY

Businesses are increasingly creating a broad range of online content for many reasons. Quality content has the ability to educate, inform, generate leads and entice customers. 690 more words


How much is a tweet worth?

Social media is no longer a question, but a necessity for companies that want to survive in the digital age. The real question lies in the value of social media from a business perspective. 140 more words


#ACUI14 in Orlando

I was very excited to attend the Association of College Unions International (ACUI) 2014 Annual Conference in Orlando, Fl. as part of my professional development plan this year. 881 more words