Tags » Integrated Marketing Communications

What's Your Digital Identity?

In the past a corporations job on the Internet was done as soon as they had their website up and running. They created a simple digital identity by being present and offering information about their company. 336 more words

Emerging Media

The Florida Kids & Family Expo

A. Company Analysis

My Central Florida Family is a mommy-owned and operated business centered on bringing together families and the very best family-oriented businesses in Central Florida.   492 more words

Class Assignments

Blogging as a strategic communication tool: Celebrating the 17th Anniversary of Jorn Barger's creation.

The feverish approach to blogging is unnerving. Yes it’s life affirming, gives you satisfaction, attracts new friends and generally offers an outlet for creative expression…woohoo! But in a world of noise, are we simply adding to the cacophony? 892 more words

Christmas Marketing

The following guest post is written by IMC 2015 Candidate Riani deWet from her blog http://rianidewet.com/

Grinches of the world, unite!

‘Laws are like sausages, it is better not to see them being made.’ This quote is famously attributed to 19th century Prussian statesman, Otto von Bismark. 257 more words

IMC 2014-2015

End of semester

The semester is drawing to a close, and with it I have some closing remarks. The semester has really flown by (thank goodness), and I think we are all looking forward to a well-earned break for Christmas. 161 more words

Public Relations


At the end of this semester, all of the students are placed into teams and assigned a client to work for for the last month of the semester. 182 more words

Public Relations

Adventures in the Field, Part 2

The adventures continue…

Week six brought us to Home Hardware‘s head office and distribution center in St. Jacobs. While this trip didn’t have direct applications to integrated marketing communications, it inspired an appreciation for the complexity of doing business.  239 more words

Integrated Marketing Communications