We do a lot of planning in Integrated Marketing Communications. Business Plans, Marketing Communications Plans, Public Relations Plans. Heck, we’re ultimately being taught how to write… 377 more words
Tags » Integrated Marketing Communications
According to recommendations from a panel of marketing experts, if companies want their communications to resonate and stick with modern customers, they need to run the risk of angering or alienating them too. 316 more words
In today’s interconnected world, integration has become an important concept for marketers to adopt in order to connect with their consumers.
Snickers’ “You’re not you when you’re hungry” and American Express’ “Small Business Saturday” campaigns, for example, … 239 more words