Tags » Integrated Marketing Communications

In Your Words 4: A Further Look into the Erin Condren Empire

Last week, I took a look at the website and social media channels that popular online stationary brand Erin Condren is currently utilizing. Erin Condren’s most coveted product is the… 938 more words

In Your Words

Jettison the fluff in marketing communications: focus on the customers

Most of us marketing communicators are tempted to go full throttle with the dizzying pace of the digital miracle. We are lured by the golden pot at the end of the rainbow, forgetting why we do it anyway. 775 more words

40 Capstone Campaign Tips



Research. Research. Archive.

The research process begins long before you start your campaign. During your time in the program, begin to build your own personal marketing and creative aesthetics. 723 more words

5 Reasons to Use Twitter Lists

What did I spend my Saturday night doing? Well, in between class readings and discussion posts I decided to re-organize my Twitter feed by updating my lists. 510 more words

MARKETING TỔNG HỢP (IMC)

1. Vai trò của IMC 

Vai trò của truyền thông marketing tổng hợp (IMC) thể hiện như sau:

  • Là công cụ thực hiện chức năng truyền thông, đáp ứng nhu cầu khách hàng.
  • 651 more words
Integrated Marketing Communications

Building Social Proof

Even after tragic loss, charity: water shows that it is possible to find hope. Raising more than $1.2 million dollars, charity: water continues to inspire individuals to act even years after Rachel started her initial campaign. 593 more words

If Steve Jobs Made Apple Juice

Steve Jobs helped bring to life the Apple iPod, iPhone and iPad, but he didn’t make Apple juice.

iJuice isn’t out of the question—well, in theory at least. 112 more words