Blogs about: Interbrand
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Top Brands in 2011 (KO, IBM, MSFT, GOOG, GE, MCD, INTC, AAPL, DIS, HPQ, NOK, CSCO, TM, AMZN, F, HMC, DE)
Brand consultancy Interbrand has issued its latest report on brand value, and while the top five did not change, a gap is opening between the fourth and fifth place finishers. The largest annual gain… more →
24/7 Wall St.
Coca-Cola: "A Day with Stan Sthanunathan"
wrote 3 weeks ago: “A Day with Stan Sthanunathan,” by Piet Levy, is from the February 28, 2011 issue of the American M … more →
6. Disneyland: A Brand Built on Storytelling
wrote 1 month ago: This summer I was able to visit Disneyland for the first time, which was the most fun I’ve eve … more →
Brave new reputation: What CEOs need to know
wrote 1 month ago: The new boss sings the stakeholder electric Reputation is turning into a harder asset in the highly … more →
Transform Awards and Conference 2012
wrote 2 months ago: This week I was invited to Communicate Magazine’s half day Transform Conference, followed by … more →
소비성 내구재 판매에 있어 잔존가치의 중요성
wrote 2 months ago: 1.<아이폰은 소비자들이 구매하기에 있어 부담스럽지 않은 제품이다.> 아이폰이 스마트폰 세그먼트 중 프리미엄 제품임을 감안하면 위 같은 명제에 동의하기 어려울 지도 모르 … more →
Top Brand Measurement Firms Can't Agree, Are You Surprised?
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wrote 2 months ago: I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Prea … more →
It's all about the brand
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wrote 3 months ago: Everyone has an opinion on the brand. Just ask some high powered global Chief Marketing Officers ent … more →
2 weeks till race day. FINAL PUSH!!
wrote 3 months ago: I’m so excited to get this over and done with! This has been the biggest challenge I’ve … more →
Position yourself for success or your competitors will position you for failure
wrote 3 months ago: Australian economist, Craig James, once asked me, did I feel it was sustainable for a business to … more →
friday blinks - 2/17/12
wrote 3 months ago: Here is a list of sites we’ve come across throughout the past couple weeks that we think are worth s … more →
The power of a brand
wrote 3 months ago: If you can turn your packaging into a product you know you have a strong brand. Say hello to the Die … more →
The Power of Brands
wrote 3 months ago: คำถามแรกของนักสร้างแบรนด์คือทำอย่างไรให้แบรนด์นั้นอยู่ยั้งยืนยง นั่นสิ ทำไง? แบรนด์บางแบรนด์อยู่มาได … more →
The Little Book of Photoshoppe Trickery
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wrote 4 months ago: By Steve Bland (a.k.a The Great Blandini) and Interbrand Australia, The Little Book of Photoshoppe T … more →
A living business asset
wrote 4 months ago: I have a confession to make – nothing dramatic (in fact those you of expecting drama, prepare … more →
Luxe Value: Interbrand's Best Global Brands
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wrote 4 months ago: If I have not said “thank you” to my many readers, I’ll say it now: THANK YOU FOR … more →
Top Brands in 2011 (KO, IBM, MSFT, GOOG, GE, MCD, INTC, AAPL, DIS, HPQ, NOK, CSCO, TM, AMZN, F, HMC, DE)
wrote 4 months ago: Brand consultancy Interbrand has issued its latest report on brand value, and while the top five did … more →
Google is No. 4 top global brand, pummels Apple value by over $20B
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wrote 4 months ago: Interbrand assesses brand value across the world, and the consultancy recently released its “2 … more →
Your Brand Reputational Value Is Irreplaceable. Protect It!
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wrote 5 months ago: Alexander F. Brigham and Stefan Linssen for Forbes It’s a bigger part of your business’s … more →
(B)random Number Generator
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wrote 5 months ago: In an article titled Ten Issues Marketers Should Have on Their 2012 Agenda, ANA president Bob Liodic … more →
