Blogs about: International Advertising
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QR Code: Visual Language of the Future?
The above is a QR code link to CriterionGlobal.com, inspired by a colleague whose business card contains simply a QR code image. QR is shaping up to be the language of the coming mobile revolution, w… more →
Criterion Global: International Media Buying Blog
Consular Chamber Offers Free Facebook Advertising to Members
jonathanwarren wrote 3 weeks ago: The Consular Chamber of Commerce is offering free advertising on its Facebook page to its members. T … more →
QR Code: Visual Language of the Future?
criterionglobal wrote 1 month ago: The above is a QR code link to CriterionGlobal.com, inspired by a colleague whose business card cont … more →
a song, a message, a movement
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Marilyn Kass wrote 1 month ago: It was a tremendous conference. Presenters from all corners of the globe and I was honored to be amo … more →
uncorking ideas
Marilyn Kass wrote 1 month ago: It’s spring in Johannesburg and if that’s not enough to put a smile on my face, new frie … more →
Ad Men More Optimistic Outside North America
criterionglobal wrote 1 month ago: “¶78% of the chief executives of advertising and public relations agencies who took part in a … more →
Media fragmentation calls for cross-channel integration
criterionglobal wrote 3 months ago: Another lecture at last week’s “Digital Experience Day,” entitled “Connecting a Fr … more →
Part of a big agency network and proud of it!
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SRP wrote 5 months ago: I’m working on a global project. Many of our network’s best and brightest from around the world are … more →
BRIC Marketing: Multinational Brands Target Indian Consumers (Part III of III)
criterionglobal wrote 6 months ago: This is the third article in a 3-part series on the growing phenomenon of baseball in India, as an i … more →
BRIC Marketing: MLB Marketing to brand loyal Indian youth (Part II of III)
criterionglobal wrote 6 months ago: This is the second article in a 3-part series on the growing phenomenon of baseball in India, as an … more →
BRIC Marketing: Seeking 1.1B Potential Fans, MLB goes to India (Part I of III)
criterionglobal wrote 6 months ago: This is the first article in a 3-part series on the growing phenomenon of baseball in India, as an i … more →
BRIC Advertising: Leveraging Indian Traditions
criterionglobal wrote 7 months ago: Cute commercial via kar2905.wordpress.com; background preceding the ad. … more →
Memory Lane: Sony's Subway ad pulls Sydneysiders' heartstrings
criterionglobal wrote 7 months ago: A friend recently brought to mind Sony’s 2006 Sydney-based campaign that mimicked the NY subwa … more →
International media: Europe sets the pace for newspapers' survival
criterionglobal wrote 8 months ago: From NYTIMES: As the death toll in the American newspaper industry mounted this month, the German pu … more →
Media News: News Corp Anticipates Layoffs
criterionglobal wrote 9 months ago: In the US and the UK, Rupert Murdoch’s News Corp, which owns Dow Jones and the Wall Street Jou … more →
International Marketing + Media Buying a Growing Priority
criterionglobal wrote 10 months ago: A definitive study by B2B Magazine concluded that more than half of b2b marketers will increase inte … more →
Global Study: Online Ads Rank as Top Consumer Influencer
criterionglobal wrote 10 months ago: Between last September and October, Deloitte compiled data for its “State of the Media Democra … more →
International Advertising
stuardj1 wrote 10 months ago: Global Companies and Brands In my about page, I mentioned that I wasn’t really certain what ar … more →
Pew: Internet Overtakes Newspapers As News Outlet
Paul O'Sullivan wrote 10 months ago: Copied from the Pew Research Center for the People & the Press (Place this in the “We … more →
Luxury Marketing in BRIC Countries: When Fashion and Foreign Policy Converge
criterionglobal wrote 10 months ago: China’s import/export indexes show a 2% economic slowdown for the second quarter now, suggesti … more →
