Blogs about: International Branding
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Green Brands for 2010?
The Green Brands 2009 reports shows some interesting, some encouraging and a few worrying thoughts. Though this is a US Brands survey, it was conducted over seven countries. They UK generally fell in … more →
Brandmaster's Weblog
Green Brands for 2010?
wrote 2 weeks ago: The Green Brands 2009 reports shows some interesting, some encouraging and a few worrying thoughts. … more →
Facebook - the big brand arena
wrote 4 months ago: “Overwhelming majority of big US brands are on Facebook by Dan Leahul, Brand Republic 10-Aug-0 … more →
Listen to the brand
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wrote 6 months ago: I do a lot ot work with companies introducing their brands and products into international markets. … more →
Santander rebrand - a case for brand evaluation?
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wrote 7 months ago: So, megabank Santander is to rebrand its UK subsidiaries, gobbling up such old high street names as … more →
Strong brands buck the trends in recession
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wrote 8 months ago: Okay, what all of us involved in branding have been telling clients for years is true. Brands add va … more →
Poll: How is the economy affecting your business?
wrote 10 months ago: All the news these days seems to be about how bad the global economy is. Every day there’s a n … more →
Happy New Year
wrote 1 year ago: Okay, I’m back after a long Christmas break and time to see how brands have fared over the las … more →
What does the US election outcome mean for the ROW (Rest of the World)?
wrote 1 year ago: Like a shot heard round the world, (a line referencing the start of the American Revolutionary War), … more →
Cross-cultural marketing
wrote 1 year ago: Welcome to our Blog. We’re working on creating interesting and thoughtful views of cross-cultu … more →
Taking care of the brand assets
wrote 1 year ago: I am often at pains to underline that most of what we confuse as ‘the brand’ are actuall … more →
The brand values transfered by nationality, and vice versa.
wrote 1 year ago: All brands take values from their sector and their nationality, for better or for worse. German cars … more →
Coals to Kracow?
wrote 1 year ago: International brand marketing is a fascinating discipline, and like many I was fascinated by the art … more →
