Tags » International Marketing

International Marketing

A friend of mine and I were talking the other day about her experiences this summer on her trip Ireland for her summer internship.  For someone who has not left the country yet, it amazed me how different peoples thoughts, actions, and ways of communicating were since I have not experienced it first hand.   144 more words


3 Great Reasons To Do a Year Out

I was recently asked by a student why I consider the year abroad so important.  As an employer, seeing this on a CV speaks volumes to me without even meeting the candidate.   1,011 more words

Competitive Advantage, Always be at my Side

It’s still happening; the international marketing has even more reached a new level in facing the challenge of heightened competition. With thousands of products competing in the market, aiming to penetrate millions of consumers, entering into the “pie chart” still is a very complex thing to achieve. 484 more words

Global Brands

LOCAL TO GLOBAL: Can They Survive?

Advancements in technology have led to various opportunities for local brands to go global by means of standardization. But with the fast-paced world we live in where the customers are the boss and the global companies are the lions that eating up the entire market share, in contrast, local brand are only gazelles struggling to survive. 327 more words


Think Globally, Act Locally: Go Glocal!

The world is so dynamic, so as the mind and preference of the people living on it. It was as if yesterday that those transnational companies fully embrace the concept of standardization. 902 more words

Global Brands

NAIA: Glimpse of Light Amid the Darkness

As much as we desire to be great, things just turn out completely the way we wouldn’t want it to be. However, that shouldn’t be a hindrance in attaining our goals. 381 more words

Growth Management Strategy

Flip-flops Gone Global

With the right amount of innovation and creativity, effective global marketing and communication strategy, and a remarkably dedicated and intelligent team, one small company can go big in just a blink. 859 more words

International Marketing