Tags » International Marketing

Distinguishing Buying Clients from Curious Clients

MADFU is an acronym used to weed out potential clients who are just calling and curious about your product from the more serious buying clients. MADFU helps you strategize and focus your time more on the potential serious clients who have the budget and urgency to finish a project. 316 more words


Lost in Translation - Classic Marketing Blunders

Culture affects everything that we do – and impacts us as business people. Everything from symbols, to colours and words needs to be carefully researched before finalising the name, packaging and promotional campaign. 562 more words

How to create generic brand advertising

In my grand old days of multinational ad campaigns, shoots in exotic locations, securing global music rights or model buyouts for mass media viewing and ensuring the corporate tagline was spot on across all markets, the biggest fear the creative team faced was Not-Invented-Here syndrome. 123 more words


Presentación I

En el link adjunto encontraréis la evaluación y comentarios sobre vuestros trabajos:


En general están bien, he intentado valorarlos cada uno individualmente y aportar comentarios que espero nos resulten útiles para continuar trabajando en las próximas fases. 11 more words

International Marketing